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The document outlines the typical sales process which includes 5 key steps: building rapport with the customer, probing and qualifying the customer to understand their needs, presenting the solution and how it fits those needs, handling any objections raised by the customer, and closing the sale by getting the customer to purchase. Within each step, it provides examples of actions that can be taken such as greeting the customer professionally, uncovering their budget and time frame, demonstrating features and benefits, answering questions, and setting up follow up actions after a purchase is made.