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«Íe Seven Commandments
of User Experience.
Nick Finck, October 4, 2008




                              Webmaster Jam Session 2008 - Atlanta
The Seven Commandments Of User Experience
?
Who the f#@k is this dude?



                 Webmaster Jam Session 2008 - Atlanta
Nick Finck
? Principle & Director of User Experience for Blue Flavor
? Publisher of Digital Web Magazine
? Based in Seattle, Washington
? Over 13 years working in the web ?eld
? Projects: Adobe, Cisco, CitiBank, Converse, FDIC,
HP, IBM, Intel, Microsoft, Oprah, PBS, Peet¡¯s Coffee




                                                       Webmaster Jam Session 2008 - Atlanta
?
What is User Experience?



                Webmaster Jam Session 2008 - Atlanta
UX is the umbrella that covers:
? Accessibility (GAWDs)
? Information Architecture (IAI)
? Information Design (IDA)
? Interaction Design (IxDA)
? Technical Writing (STC)
? Usability Engineering (UPA)
? User Research (HFES)
? Visual Design (AIGA)
? Web Analytics (WAA)

                                   Webmaster Jam Session 2008 - Atlanta
The First Commandment

It¡¯s All About
   «Íe Users

                  Webmaster Jam Session 2008 - Atlanta
Photo by Andrea Wiggins
http://www.?ickr.com/photos/anikarenina/550438755/
                                                     Webmaster Jam Session 2008 - Atlanta
Who Really Is the User?


               Webmaster Jam Session 2008 - Atlanta
¡°You are not the user. Neither is your boss.¡±
                                          - Jessyca Frederick
                           Director of Product Management,ThisNext




                                 Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
?
 But if I don¡¯t listen to
  the client or boss,
won¡¯t they will ?re me?


                 Webmaster Jam Session 2008 - Atlanta
Finding the Sweet Spot




                      Tec
        als
    Go




                          hn
                             ica
  ess




                                 lG
  sin
              Sweet




                                oa l
              Spot
Bu




                                  s
Customer (or User) Goals




                                Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
The Second Commandment

Avoid Solutioneering


                    Webmaster Jam Session 2008 - Atlanta
Identify Problems Before
   Finding Solutions


               Webmaster Jam Session 2008 - Atlanta
¡°Design, by very de?nition, is the act of solving
problems. In order for anything to be designed well, we
 must ?rst identify the problems we are trying to solve
        and the goals we are trying to reach.¡±
                                                         - Jeff Croft
                                            Web Designer, Blue Flavor




                                    Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
The Third Commandment

  Form Always
Follows Function

                  Webmaster Jam Session 2008 - Atlanta
¡°[Design is] adding experience but taking away the
hard edges, and allow people to embrace the tool or
           service in a closer interaction.¡±
                                         - Thomas Vander Wal
                                        Principal, InfoCloud Solutions




                                  Webmaster Jam Session 2008 - Atlanta
Photo by Tex Texin
http://www.?ickr.com/photos/textexin/401742074/


                                                  Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
The Fourth Commandment

Allow for Failure


                   Webmaster Jam Session 2008 - Atlanta
¡°Failure is not falling down. Failure is not getting up.¡±
                                                       - Nick Finck
                                             Principal, Blue Flavor




                                     Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
!
Michael Jordan failed to make his varsity
            basketball team
Albert Einstein's teacher described him as
               quot;mentally slowquot;
Walt Disney went bankrupt several times



                           Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
The Fifth Commandment

Do Not Imitate,
   Innovate

                  Webmaster Jam Session 2008 - Atlanta
Pedometer         Nike+



            Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
The Sixth Commandment

Do Not Get in the
   User¡¯s Way

                   Webmaster Jam Session 2008 - Atlanta
«Íink about the Context


              Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Photo by ATIS547
http://www.?ickr.com/photos/albaum/1564680070/
                                                 Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Content is Critical


             Webmaster Jam Session 2008 - Atlanta
¡°On any page with text, make sure most of your best
design e?orts account for making that text scanable,
     clickable, readable and understandable.¡±
                                                  - Jay Fienberg
                                                Principal, Juxtaprose




                                  Webmaster Jam Session 2008 - Atlanta
!
95% of web users do not read
    80% of your content!



                  Webmaster Jam Session 2008 - Atlanta
This doesn¡¯t mean that your
  content isn¡¯t important, it
 means it¡¯s more important.


                   Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
The Seventh Commandment

Use Your Network


                   Webmaster Jam Session 2008 - Atlanta
Always Have A Mentor


             Webmaster Jam Session 2008 - Atlanta
Photo by K.G. Schneider
http://www.?ickr.com/photos/kgs/2415050174/
                                              Webmaster Jam Session 2008 - Atlanta
Be a Connector


          Webmaster Jam Session 2008 - Atlanta
Webmaster Jam Session 2008 - Atlanta
Don¡¯t be Afraid to Reach
     Out for Help


               Webmaster Jam Session 2008 - Atlanta
Forget reference books,
you are here and I have
    business cards!

              Webmaster Jam Session 2008 - Atlanta
Thank you!


Come to our party tonight, we¡¯ll get you drunk




                                 Webmaster Jam Session 2008 - Atlanta
Seven Commandments of
User Experience.
Nick Finck, October 4, 2008

http://www.blue?avor.com/
http://www.blue?avor.com/blog/
nick@blue?avor.com




                                 Webmaster Jam Session 2008 - Atlanta

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The Seven Commandments Of User Experience