The Shift: From PC to Mobile
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The document discusses smartphone usage trends in Indonesia, noting that over 95 million Indonesians use smartphones, with 95% using their phones for search and spending over 2 hours daily on mobile versus 1 hour on desktop. It also notes that 57% of smartphone users have made purchases from their phones. While most online shopping and purchases start on smartphones, 61% of users continue their sessions on desktops or laptops. Offline shoppers spend more time researching on smartphones but are more likely to make purchases in stores.
The Shift: From PC to Mobile
- 1. The Shift: From PC to Mobile
- 2. From PC to Mobile
- 3. 95,867,646 Smartphone users in Indonesia
- 4. 95% Smartphone users use their phones for search
- 5. 1 hour people spend time online via desktop/laptop more than 2 hours using mobile
- 6. 57% Smartphone users have made a purchase from their phone
- 7. Online Shopping Sites Think of this as an opportunity to establish m-commerce
- 8. Mobile Commerce An app can be downloaded through mobile
- 10. Smartphone behaviour in online purchase 61% Start on smart phone 61% Continue on a PC/Laptop
- 11. Offline Shopper Behaviour smartphone shopper spend 15 hours per week conducting research when they buy they are 5x more likely to do an in-store purchase 4 in 5 searches leads to an offline purchase
- 12. Most consumers still prefer offline purchase
- 13. Behaviour in consumer purchase journey
- 14. need recognition Search ask his friend and family Evaluation of alternatives purchase post-purchase it happen on mobile via social media browse through their smartphone or join in forum online purchase happen in desktop while offline go to the store Sharing happens on mobile via social media or face to face
- 15. Do you understand your own customers?
- 16. Interested to get more insight about customers?
- 17. Get in touch with us http://empathic.marketing hello@empathic.marketing