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The Social Media Club: Online & Offline communicatie
Inhoud?


   Wie zijn we?
   Wat is The Social Media Club?
   Hoe denken wij over Social Media?
   Hoe gaan we te werk?
   Topic of today: "Online & Offline Communicatie"
   Roundup
   Kalender?
   Q&A?
Wat onthouden jullie vandaag?

 The Social Media Club is er voor bedrijven
 Vragen over social media? TSMC.
  be/vragen
 Social Media is de katalysator tussen
  online en offline communicatie
Maar eerst...
Gamification Buzzword Bingo
Gamification Buzzword Bingo
Gamification Buzzword Bingo
Gamification Buzzword Bingo
Wie zijn we?
The Social Media Club
Ruth




ruth@tsmc.be
@RuthBruyneel
linkedin.com/ruthbruyneel
facebook.com/ruthbruyneel
Wie zijn we?
The Social Media Club
Wannes


wannes@tsmc.be
@wannesdeloore
linkedin.com/wannesdeloore
facebook.com/wannesdeloore
http://blog.wann.es/
Wat is The Social Media Club?




  Klaar voor onze Elevator
           Pitch?
Wat is The Social Media Club?

Wat onthouden?

 Voor bedrijven (ruim te interpreteren)
 Voor verschillende sectoren
 Dit vraagt om advies op maat
 Diepgaande integratie via theorie, tools,
  praktijkvoorbeelden
 (Mentaliteits)verandering?!
Wat is The Social Media Club?




             The Rules
www.thesocialmediaclub.be
@tsmc_belgium
linkedin.com/thesocialmediaclub
facebook.com/TheSocialMediaClub
Hoe denken wij over Social Media?



   Here to stay, whether you like it or not!
   Tool, geen doel
   Doelen? 3 + 1
   Een aantal voordelen
Here to stay!




        The Social Media Revolution
 "Socialnomics is here to stay" -whether you
                 like it or not.
Tool, geen doel
Een voorbeeld: Yelo
Hoe TSMC Social Media gebruikt
Hoe TSMC Social Media gebruikt
Voordelen van Social Media


 Meer weten over je klanten
 Makkelijker te meten, als je de juiste doelen
  stelt! (ROI)
 Eigen identiteit uitbouwen
 Gemakkelijk online mond-aan-mond
  reclame opzetten

Maar ... het vraagt tijd & geduld!
Hoe gaan we te werk?
Ook wij hadden beter moeten luisteren ...

 workshops
 clubsessies
 consultancy op maat
Topic of the day




        Online vs. Offline
Online - Offline




 Social Media als potenti谷le katalysator
 Online = Offline
 Consumenten zien enkel je brand
Online - Offline




         Online vs. Offline
Social Media als potenti谷le
katalysator




ONLINE MEDIA IS DOOD
Social Media als potenti谷le
katalysator

Quote van Kotler:
Social Media als potenti谷le
katalysator




OFFLINE MEDIA IS DOOD
Social Media als potenti谷le
katalysator
Social Media als potenti谷le
katalysator



60% van de standhouders van
de Boekenbeurs noteerden een
meerverkoop van 10% - 20%
in 2012 ten opzichte van 2011
Social Media als potenti谷le
katalysator




SOCIAL MEDIA IS DOOD
Social Media als potenti谷le
katalysator



CONCLUSIE?
Social Media als potenti谷le
katalysator




IS ALLE MEDIA DOOD?
Social Media als potenti谷le
katalysator



     O           S            O
     N           O            F
     L           C            F
     I           I            L
     N           A            I
     E           L            N
                              E
Social Media als potenti谷le
katalysator
Social Media als potenti谷le
katalysator
Social Media als potenti谷le
katalysator
Social Media als potenti谷le
katalysator
Social Media als potenti谷le
katalysator
Social Media als potenti谷le
katalysator



     O           S            O
     N           O            F
     L           C            F
     I           I            L
     N           A            I
     E           L            N
                              E
Online = Offline




"All media is social (it's about people).
All media is earned (it's about attention).
All media is online (& offline too)."
Online = Offline

EN-EN verhaal:
Blend klassieke- en sociale media.

Het 1 nog steeds de meest effectieve weg om
de consument te bereiken.

Het ander de meest effectieve weg om de
dialoog en de band met de consument aan te
gaan.
Consumenten zien enkel je
brand


Consumenten zien enkel je BRAND, als bedrijf
moet je ervoor zorgen dat je puzzel klopt.
Consumenten zien enkel je
brand
Consumenten zien enkel je
brand


Consumenten zien enkel je BRAND, als bedrijf
moet je ervoor zorgen dat je puzzel klopt.

==> "The only thing people do see is whether a
brand is saying something or just selling them
something"
Om af te sluiten ...
Social Media Vs Reality
Roundup



The Social Media Club vertrekt vanuit 4
werkwoorden:

Listen, Talk, Engage, Change.

Acties tussen mensen online & offline.
Roundup


   Gebruik van Social Media voor bedrijven
   Here to stay
   Tool
   Listen, Talk, Engage, Change
   3 formules
   Het EN-EN verhaal
Kalender

13/12: "Hoe Social Media u uitdaagt uw
(bedrijfs)identiteit te hertekenen"

24/01: Nieuwjaarsdrink met gastsprekers uit
verschillende sectoren - (wees welkom)

21/03: Interactieve workshop "Opzetten van
een online campagne"
Q+A




              Fire Away!


http://tsmc.be/vragen
Next up:
13 december, 2012

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