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The Social Age: The CEO Perspective

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Damian Corbet
Damian Corbet

Why should CEOs use social media? Why not let them speak for themselves? That's exactly what they do in this short presentation.

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The Social Age The CEO Perspective
Leaders are being asked to be the embodiment of the mission statement of their organisation every single day; to develop and simultaneously walk in the shoes of their teams with vulnerability and authenticity; to connect meaningfully and often, directly with their stakeholders; and to build value-adding partnerships and collaborations. Jan Owen CEO, Federation of Young Australians (@JanOwenAM)
@JanOwenAM
Social Capital
Social media supports a CEOs critical role in being the face, and in many instances the voice, of the brand. Jack Salzwedel Chairman, CEO & President, American Family Mutual Insurance Company (@AmFamJack)
By 2020, 50% of the workforce will be millennials, with an expectation for leaders to be more accessible and authentic. Talent can only follow if theyre aware of and understand a leaders vision. Social media is unique in offering tools for leaders to express their thoughts, perspectives and beliefs openly and authentically on a daily basis. https://youtu.be/P1TFvhaSCog Paul Frampton Calero CEO, Havas Media UK & Ireland (@Paul_Framp)
If you want bright people to join you, it makes total sense to ensure you have a digital breadcrumb trail and can be easily found. Phil Jones, Managing Director, Brother UK (@PhilJones40)
I am a vocal, animated and sometimes foul- mouthed CEO. John Legere, CEO of T-Mobile USA (@JohnLegere)
If Popes, Presidents and Prime Ministers can be on Twitter, then CEOs can too! Francis Ingham Director General, PRCA UK & MENA / CEO, ICCO (@PRCAIngham)
The Social CEO The right mindset Authentic Transparent Curious Passionate Fearless Honest Humble Engages IS the brand
Do you agree? How do you compare?

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The Social Age: The CEO Perspective

  • 1. The Social Age The CEO Perspective
  • 2. Leaders are being asked to be the embodiment of the mission statement of their organisation every single day; to develop and simultaneously walk in the shoes of their teams with vulnerability and authenticity; to connect meaningfully and often, directly with their stakeholders; and to build value-adding partnerships and collaborations. Jan Owen CEO, Federation of Young Australians (@JanOwenAM)
  • 5. Social media supports a CEOs critical role in being the face, and in many instances the voice, of the brand. Jack Salzwedel Chairman, CEO & President, American Family Mutual Insurance Company (@AmFamJack)
  • 6. By 2020, 50% of the workforce will be millennials, with an expectation for leaders to be more accessible and authentic. Talent can only follow if theyre aware of and understand a leaders vision. Social media is unique in offering tools for leaders to express their thoughts, perspectives and beliefs openly and authentically on a daily basis. https://youtu.be/P1TFvhaSCog Paul Frampton Calero CEO, Havas Media UK & Ireland (@Paul_Framp)
  • 7. If you want bright people to join you, it makes total sense to ensure you have a digital breadcrumb trail and can be easily found. Phil Jones, Managing Director, Brother UK (@PhilJones40)
  • 8. I am a vocal, animated and sometimes foul- mouthed CEO. John Legere, CEO of T-Mobile USA (@JohnLegere)
  • 9. If Popes, Presidents and Prime Ministers can be on Twitter, then CEOs can too! Francis Ingham Director General, PRCA UK & MENA / CEO, ICCO (@PRCAIngham)
  • 10. The Social CEO The right mindset Authentic Transparent Curious Passionate Fearless Honest Humble Engages IS the brand
  • 11. Do you agree? How do you compare?