The social media gap in pharma & lifescience
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This is the presentation i provided to an audience of 30 sales and marketing executives in pharma. Containing cases of Armstrong , Barcelona stop smoking and more
The social media gap in pharma & lifescience
- 1. CLOSE YOUR SOCIAL MEDIA GAP 5 lessons for your quick start 1 Pascal Tack TippingPoint.be
- 2. The new citizen ≒ He lost trust in experts ≒ Believes in his own authority but = realistic ≒ Uses his own mental kompass ≒ Creates his own circles of trust 2
- 3. MEET THE NEW CITIZEN I SAY WHAT I HOPE I DO WHAT I CAN Lesson 1 3
- 4. His usage of social media is a fact 4
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- 6. His critical mind is fed Christelijke Mutualiteit learns members how to compare Hospitals 6
- 7. His critical mind is fed Quality indicators for Hospitals turn transparant 7
- 8. His critical mind is fed Patients score doctors on-line 8
- 9. Hospitals turn social creating brand preference 9
- 10. He is informed His trusted sources of information for medicine 10
- 11. Is this your Social Media strategy? 11
- 12. SO ME & DIGITAL THE CORNERSTONE OF MODERN MEDICAL & LIFE SCIENCE PROGRAMS LESSON 2 Awareness Public Relations Follow-up of treatments Satisfying The Self Directed Patient 12
- 13. Awareness Program Dementie 13
- 14. Obama gathers support for its Health Care program 14
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- 17. The I coach The Barcelona Team helps you to stop smoking 17
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- 19. TECHNOLOGY CAN DO PLENTY .. BUT WHATS RELEVANT FOR YOU? START LISTENING Lesson 3 19
- 20. Start using Google alerts for news and blogs 20
- 21. Follow conversations on Facebook 21
- 22. Facebook Graph search 22
- 23. Facebook Graph search 23
- 24. Follow conversations on twitter - easy to automate via tweetdeck 24
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- 26. Create archives via free tools 26
- 27. Look for trends 27
- 28. Check the relevance and size of the problem 28
- 29. Check the relevance and size of the problem 29
- 30. START CONVERSATING Lesson 4 30
- 31. START CONVERSATING BUT FIRST, THINK ABOUT YOUR STRATEGY Lesson 5 31
- 32. Start the conversation ≒ Whos your target? Create a Content & Touchpoint ≒ Whats your objective strategy an example ≒ Turn into an expert? ≒ Create customer utility Treatment follow-up? Identify patients ≒ Protect your name Domain name Twitter name Facebook name Pintrest, You Tube, Flick-r 32
- 33. Raise money with investors? 33
- 34. Create Your own Channel? 2 Belgian Examples 34
- 35. Find the Connected and Early adopters. TNS says : Future Shapers 35
- 36. Growth? Find and conversate / influence via social media 36
- 37. A lesson from FMC Track your performance .. Number of people following you 37
- 38. But what matters more, the engagement 38
- 39. 27 years of cross channel media experience - Head of Marketing @ Deutsche Bank - Member of Management Committee - Direct Marketing Manager - Citibank -Co-Owner & Managing Partner @ Famous Advertising / I-Do - Belgacom, Inbev, Axa, Dela, Mars Pet Foods, Janssen Pharma, Nutricia. - Winner of Golden Lions at Cannes 2007 / 3th ranked DM agency Worldwide - Most efficient agency of the year 2008 - Digital & Interactive director McCann Brussels -Owner of TippingPoint.be - methods via my Linkedin profile Active on Facebook, Twitter and Linkedin pascal@tippingpoint.be /0494.856125 39