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The Social Media Strategy

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Ryan Deschamps
Ryan Deschamps

A presentation by Maria McGowan of the Greater Halifax Partnerships and Ryan Deschamps for Podcamp Halifax 2010.

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Why we do it Increase profile Personify Have conversations Listen Increase web stats
How we do it Keep on top of trends and study best practices ( Mashable, Ec.Dev. organizations in North America, etc) Internal buy-in (SoMe Evangelist, Lunch & Learns) Internal training its not a Twit, its a Tweet Social Media Calendar
How to measure SoMe Define your goals aligned with organization Set up a Google Analytics account Make your links trackable Report how often? Weekly or monthly? Avoid over-reporting
What measurement can look like
The Social Media Strategy Ryan Deschamps
The Checklist CHANNELS CHOICES CHALLENGE CHOPS CHAMPIONS THE SOCIAL MEDIA STRATEGY
Case Study 2006 CHAMPIONS Staff Guidelines Learning 2.0 2007 CHOICES Preparation, using Web 2.0 tools internally (wikis, Google Docs etc.) The Reader, Video Equipment Letting Go
Case Study Cont 2008 CHANNELS 2009 CHOPS Developing our skills On. The. Job. Fail fast, fail cheap, learn from it.
Case Study 2010 CHALLENGE What is the vision? What kicks ass? What doesnt? Who needs us? Who do we need?
Look Out For CHUMPS CHAOS CHORES CHAFF CHEERLEADERS THE SOCIAL MEDIA BOMB

More Related Content

The Social Media Strategy

  • 1. Why we do it Increase profile Personify Have conversations Listen Increase web stats
  • 2. How we do it Keep on top of trends and study best practices ( Mashable, Ec.Dev. organizations in North America, etc) Internal buy-in (SoMe Evangelist, Lunch & Learns) Internal training its not a Twit, its a Tweet Social Media Calendar
  • 3. How to measure SoMe Define your goals aligned with organization Set up a Google Analytics account Make your links trackable Report how often? Weekly or monthly? Avoid over-reporting
  • 5. The Social Media Strategy Ryan Deschamps
  • 6. The Checklist CHANNELS CHOICES CHALLENGE CHOPS CHAMPIONS THE SOCIAL MEDIA STRATEGY
  • 7. Case Study 2006 CHAMPIONS Staff Guidelines Learning 2.0 2007 CHOICES Preparation, using Web 2.0 tools internally (wikis, Google Docs etc.) The Reader, Video Equipment Letting Go
  • 8. Case Study Cont 2008 CHANNELS 2009 CHOPS Developing our skills On. The. Job. Fail fast, fail cheap, learn from it.
  • 9. Case Study 2010 CHALLENGE What is the vision? What kicks ass? What doesnt? Who needs us? Who do we need?
  • 10. Look Out For CHUMPS CHAOS CHORES CHAFF CHEERLEADERS THE SOCIAL MEDIA BOMB