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The social web, and how to monetise it

nick tadd
nick tadd

The document discusses how to monetize social media. It defines social media as activities that integrate technology, social interaction, and sharing content. To monetize social media, businesses must understand consumer intent and conversations by participating in them. This allows leveraging intent to gain traction, add value to the conversation, and eventually monetize social media efforts. The key is understanding intent in order to influence and pipe consumer searches and conversations back to products and services.

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welcome: the social web and how to monetise it.
nicktadd@mac.com twitter: @nicktadd
What is the web? Where is social media? How does it fit? What do we do with it? How do we monetise it?
social media!
Officially, social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. Wikipedia would say: Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed to be a driving force in defining the current time period as the Attention Age. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
Question: Do you want to create value with your efforts? Or do you want to monetise your efforts?
There are 65 billion searches done on Google every month! In the last 10 years we have become an information hungry society, and it兵s not going away - can you pipe these searches back to your product or service?
in the past: 1. B-C 2. B-B
now/new C-C 14% trust adverts 78% trust peer review
Everything in business starts with a conversation! Social media is the conversation - therefore, to monetise the conversation/s and/or social media you need to have a method of piping the intent. This is as individual as you.
intent
intent Context: intent Random:
pipe the intent and influence the content and sentiment Listen.
conclusion: Be part of the conversation, its happening anyway. Understand intent and how to leverage it. This will allow you to gain traction, add value and monetise social media.
Q&A

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The social web, and how to monetise it

  • 1. welcome: the social web and how to monetise it.
  • 3. What is the web? Where is social media? How does it fit? What do we do with it? How do we monetise it?
  • 5. Officially, social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. Wikipedia would say: Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed to be a driving force in defining the current time period as the Attention Age. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
  • 6. Question: Do you want to create value with your efforts? Or do you want to monetise your efforts?
  • 7. There are 65 billion searches done on Google every month! In the last 10 years we have become an information hungry society, and it兵s not going away - can you pipe these searches back to your product or service?
  • 8. in the past: 1. B-C 2. B-B
  • 9. now/new C-C 14% trust adverts 78% trust peer review
  • 10. Everything in business starts with a conversation! Social media is the conversation - therefore, to monetise the conversation/s and/or social media you need to have a method of piping the intent. This is as individual as you.
  • 13. pipe the intent and influence the content and sentiment Listen.
  • 14. conclusion: Be part of the conversation, its happening anyway. Understand intent and how to leverage it. This will allow you to gain traction, add value and monetise social media.
  • 15. Q&A