The Truth About Social on Mobile 2014
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Mobile and social go together like two peas in a pod. Mobile devices are on us all day long and allow us to constantly consume content. Social allows us to amplify what were reading and find interesting. At Onswipe, we have the 4th largest audience in the US on iOS according to comScore, which gives us valuable insights into how people are using social sharing. WELL ANSWER QUESTIONS SUCH AS: - Is Twitter growing? - How big is Pinterest really? - What content gets shared the most? What time of day are articles shared the most?
The Truth About Social on Mobile 2014
- 1. THE STATE OF SOCIAL ON MOBILE DEVICES 2014
- 2. &go together like two peas in a pod. Mobile devices are on us all day long and allow us to constantly consume content. Social allows us to amplify what were reading and 鍖nd in- teresting. At Onswipe, we have the 4th largest audience in the US on iOS according to comScore, which gives us valuable insights into how people are using social sharing. WELL ANSWER QUESTIONS SUCH AS: Is Twitter growing? How big is Pinterest really? What content gets shared the most? What time of day are articles shared the most?
- 3. WHO OWNS SOCIAL? 0 10 20 30 40 50 60 70 80 others 71.34% 16.11% 6.09% 3.67% 1.63% 1.15% %OFTRAFFICCOMINGFROMSOCIALSOURCE
- 7. 1 2 3 4 5 6 7 8 9 10 CONTENT MOST LIKELY TO BE SHARED Politics Fashion/Style/Beauty Health Mens Lifestyle Business/Finance Tech Multicultural Womens Lifestyle News/Information Entertainment/Music/Celebrity
- 8. THE BEST TIME OF DAY FOR SHARING12 am 2 am 4 am 6 am 8 am 10 am 12 pm 2 pm 4pm 6pm 8pm 10 pm 0.0% 2.0% 4.0% 6.0% 8.0% %OFCONTENTSHARED
- 9. ENGAGEMENT 3:57 6.45 DIRECT/SEARCH Pageviews per Visit 2:14 3.44 SOCIAL NETWORKS 11:16 15.43 Visitors who SHARE CONTENT Time on Site Visitor Source: Visitor Source: