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               The Story of Google+
                > Adam Audette | SMX West 2013




                        @audette
Some RKG Clients




                   2
Once upon a ³Ù¾±³¾±ð¡­
The amazing Yahoo!

directory
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
A bountiful land!
The Land of Googleland
The Land of Googleland




SEO book
The Story of Google+, by Adam Audette
Which site should I torch
next¡­
The Story of Google+, by Adam Audette
The link graph problem
14
most perfect
anchor text




           15
Paid links and steroids
SOMETIMES YOU CAN JUST TELL
Enter the
Penguin!
18
19
Panda+Penguin
The Land of Googleland
The Land of Googleland
The Land of Googleland
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
¡°It¡¯s about identity, relationships,
          and content.¡±
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
rel=author
rel=publisher
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
Google+ Followers

?   June 1:    200
?   June 30:   27,000
?   July 15:   120,000
?   Sep. 15:   280,000
?   Nov. 15:   300,000
Being here is good.
Steeper (not provided) trend line
Drop in brand ±¹¾±²õ¾±³Ù²õ¡­
rel=publisher
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
The Story of Google+, by Adam Audette
Google+ as a
traffic source?
Glimpses of the future
The Story of Google+, by Adam Audette
Are your visitors
on Google+ ?
Are your visitors
on Google?
Google+ is Google


Google is Google+
The end.




Adam Audette
Twitter: @audette

aaudette@rimmkaufman.com

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The Story of Google+, by Adam Audette

Editor's Notes

  1. iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
  2. iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
  3. iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.
  4. iOS 6 will further obscure organic search data.one-year anniversary of Google choosing to block keyword referral information for secure organic searches. At the end of Q3, about a quarter of all queries fall into the (not provided) category on average.iOS 6 users coming from Google will appear as direct visits.