Mark Seyforth founded his first successful direct sales company in 1975 and has since helped develop several other major direct sales programs. In 2009, an illness gave him time to reflect on problems in the industry like high attrition and difficulty enrolling new distributors. He realized the industry needed a new innovative approach. In 2010, he launched One-24, which uses a unique system that is easy to share without rejection, encourages people to stay involved, and can help people retire within 24 months through a part-time effort referring people to the company's website. One-24 addresses challenges in the economy by providing income growth and an opportunity from tough times.