The document describes a new interactive milk carton called the "Super Milk Man" that allows consumers to play a game by tilting the carton to control a character who collects milk while avoiding aliens. Scanning the carton launches the game on a device's background, and completing it reveals a daily milk fact along with a discount on future Super Milk cartons. The target market for the campaign includes mothers aged 30+ shopping for children aged 5-11 who have interests in health, games, and milk.
3. How It WorksGo to the Super Milk Man website. Scan the Super Milk Man on the carton to start the game.Move the milk carton to control the Super Milk Man. Tilt the carton clockwise to go down and anti-clockwise to go up.Avoid the aliens and collect the milk.You can see the background on the item you are viewing the game on.When you finish the game, an interesting fact about milk is displayed (a different fact each day) and you get a discount off your next Super Milk carton.
4. Campaign informationTarget market information: Moms doing the shopping who think it would appeal to their kids and make them drink more milk.Target market age: Aged 30+ with children aged 5-11Gender: BothTarget market likes/Interests: Health, Fitness, Milk, Fun games, Breakfast cereal
