The document describes a new interactive milk carton called the "Super Milk Man" that allows consumers to play a game by tilting the carton to control a character collecting milk while avoiding aliens. Scanning the carton launches the game where players can see the background on their device and learn a milk fact upon completing the game to receive a discount on their next carton. The target market for the campaign are mothers aged 30+ shopping for their children aged 5-11 who want to make milk more appealing and encourage drinking it.