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The Thorndon Club
Strategic Plan
2015-2020
2015 AGM Briefing

Process to date…
 Discussions with key stakeholders
 Members
 National Sporting bodies
 Strategic Planning session – 13 June 2015
 Half day session to determine vision, mission, goals etc.
 Briefing to 2015 AGM
Next steps…
 Finalised and distributed to members
 Adoption by 2015/16 Executive Committee

What’s the plan?
Vision and Mission
Goal One
Objective One
Action
Action
Objective Two
Action
Action
Goal Two
Objective Three
Action
Objective Four
Action
Objective Five
Action
Goal Three
Objective Six
Action
Action
Action
Action

Vision - A thriving, dynamic Tennis and
Squash club in the heart of Wellington
Mission - To be a social and competitive
Tennis and Squash club that is well-
managed, well maintained and financially
sound.
how do we get there…

Our Goals…
Goal One:
To Grow
Goal Two:
To be financially
sound
Goal Three:
To develop our
facilities
Goal Four:
To be well
managed

Goal One:
To Grow
1– Advertising
Action One:
Two primary advertising drives each year
to bring in members for each sporting
code
2– Retention
Action Two:
Implement a biannual member survey
Action Three:
Establish and embed recognition scheme
for volunteers and members
Action Four:
Establish a routine exit survey for leaving
members
3 – Strong Coaching and Junior’s
Action Five:
Embed strong Tennis and Squash coaching
Action Six:
Embed a strong Tennis and Squash juniors
programme
4 – Corporates and the Public Sector
Action Seven:
Approach Corporates with membership
and sponsorship opportunities
Action Eight:
Establish the Holyoake Shield
5 – Community Engagement
Action Nine:
Annual stall at the Thorndon Fair
Action Ten:
Host regular Thorndon Club Open Day

Growth…
200
220
240
260
280
300
320
340
360
380
Now 2016/17 2017/18 2018/19 2019/20 2020/21
5% 10%
2016/17 2017/18 2018/19 2019/20 2020/21 5 yr Growth
5% 237 249 262 275 288 +62
10% 249 273 301 331 364 +138

Goal Two:
To be financially
sound
1– Annual Budget
Action Eleven:
Set an annual budget
2– Alternative Revenue Streams
Action Twelve:
Identify and exploit other revenue
streams
Action Thirteen:
Develop a long term asset plan
3– Asset Plan Developed
Goal Three:
To develop our
facilities
1– Costed Maintenance and Development Plan
Action Fourteen:
Develop and implement a costed maintenance and
development plan
2– Relationship with Local Council and Sponsors
Action Fifteen:
Develop relationship with Local Council
Action Sixteen:
Develop relationships with big Corporate Sponsors
3– Long Term plan to address major future
development decisions
Action Seventeen:
Draft a discussion paper for major future development
decisions

Goal Four:
To be well
managed
1– Create Certainty
Action Eighteen:
Annual Events calendar published
2– Employ a fulltime Club Manager
Action Nineteen:
Consistent Club activities
Action Twenty:
Regular communication with members
Action Twenty One:
Clear signage and contact information
3 – Modern and Valuable online
presence
Action Twenty Two:
Employ full time Club Manager
Action Twenty Three:
Maintain an excellent website
4 – Regular Cleaning and Working
Bees
Action Twenty Four:
Implement ecommerce
Action Twenty Five:
Provide regular cleaning of Club facilities
Action Twenty Six:
Conduct biannual working bees

How the Plan will work…
 There's a lot in here
 Support from members, defined bite sized tasks and projects, budget allocated
 Action plans for each action
 Focus the committee's attention
 Monthly meeting updates and minutes
 Periodic review and updating (12-18 months)
The plan will work if we all pitch in…

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The thorndon club strat plan brief 2015

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