ºÝºÝߣs to the workshop in which we explored how to grow the role of product owner or manager. Starting from a build-focussed role we moved to the market observer, and finally the chess player that fulfils the leadership role.
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The Three Evolutionary Stages Of Product Management
4. Product Leadership Roles
Break in groups
Discuss
- Who does what?
- What is your title?
- Responsibilities, tasks?
- What is a managers job?
- What is leaders job?
Present!
- Drawings are awesome!
Tribe Lead
Product Owner
Project Manager
Product Manager
Marketing Manager
Chief Product Officer
Head of Development
Chief Executive Officer
Product Marketing Manager
Product Samurai
10 min
6. The Builder
Discuss
- What does a builder do?
- What is his or her role?
- Why is that?
- With whom?
Present:
- What makes a better
Product Owner?
- Make a graphical depiction of
the builder in the organization
or Scrum Team
Product Samurai
10 min
14. The Observer
Discuss:
- Who does what?
- What is the consequence?
- What makes a better
Product Manager?
- What is your current role?
- What would you like to do?
Present
- Use post-its to mark your
territory
- Explain how you handle the
borders
Product Samurai
10 min
17. The Chess Player
Discuss:
- What does my product need
to stay successful?
- What projects am I currently
running?
- Why is that?
Present:
- Is there a gap?
- If so why, or if not, why not?
Product Samurai
10 min
19. Leadership Styles
Discuss:
- Pick 2 scenarios you
recently encountered
- What leadership style did
you use and why?
Summarize:
- What styles did we use?
- Does it make sense?
Product Samurai
10 min
23. The 3 Levels
Builders
- Transitioned to Agile way of
working
- Low empowerment,
efficiency metrics
- Lots of stakeholder
management
- Main tasks are reactive and
firefighting
Observers
- Transition to BusDevOps
Culture
- Empowered and takes
responsibility for results
- Outside-in thinking,
customer journey, BMC,
Design Thinking
- Releases that make impact
Product Samurai
24. The 3 Levels
Chess Players
- Has a vision beyond
product goal
- Applies Lean Startup
principles
- Fails fast based on market
insights
- Entrepreneurship on
portfolio level
- Data driven decision making
Seed conditions
- Context awareness
- Active involvement
- Learn by doing
- Sense-making
Product Samurai