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The THRIVE 2030 visitor economy strategy and Geotourism

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AngusMRobinson

Austrades recently released THRIVE 2030 Visitor Economy Strategy is designed to assist the tourism industry and governments in planning for sustainable, long-term growth of the visitor economy over the next decade. The vision is the delivery of high quality geotourism experiences for local and overseas visitors and support for sustainable ecotourism businesses that are globally competitive and provide jobs and infrastructure that will benefit regional Australian communities. A key action of this strategy is to expand high-quality experiences around unique Australian locations and themes incorporating sustainable geotourism with economic opportunities for Traditional Owners. The goals of THRIVE complement the AGCs National Geotourism Strategy (NGS) particularly in combining natural and cultural heritage-based geotourism. The NGS will support the orderly development of major geotourism projects such as GeoRegions, in line with overseas trends and domestic regional development, and the inclusion of a geotourism case study on the Glen Innes Highlands in NSW as a designated GeoRegion was a major step forward for geotourism concepts. The Glen Innes Highlands are rich in natural and cultural heritage, boasting unique landscapes, waterways, vegetation, wildlife, and cultural heritage that includes extensive historical mining sites. The proposed Glen Innes GeoRegion aims to be a model geotourism destination in line with the THRIVE 2030 Strategy, with local First Nations peoples, state government, local councils, and other interest groups working together to develop exciting geotrails. As key NGS pilot projects, the Glen Innes Highlands joins two other Australian GeoRegions in establishing new pathways for tourism regional development in Australia.

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'The THRIVE 2030 visitor economy strategy and Geotourism SEGRA 2022, 1st September 2022 Angus M Robinson FAusIMM (CP), Coordinator National Geotourism Strategy, Australian Geoscience Council
Todays Agenda Why the AGC interest? Ecotourism and geotourism The National Geotourism Strategy What is a GeoRegion? Socio-economic benefits of GeoRegions and geotourism THRIVE 2030 Visitor Economy Strategy Alignment of THRIVE with the National Geotourism Strategy Geotrails and other major projects Take-Aways
Ecotourism & Geotourism Concepts Ecotourism is practised predominantly in protected areas such as national parks whereas geotourism is undertaken also in all areas where primary industry activities are being carried out. Geotourism is increasingly seen globally as an instrument of regional economic development.
Geotourism Place based & Holistic Nature Tourism comprises the following features of both natural and cultural heritage: Abiotic non-living aspects such as the sky, climate & geology, landscape and landforms: celebrating GEODIVERSITY. Biotic the living parts e.g., flora (plants) and fauna (animals): celebrating BIODIVERSITY. Cultural past & present, both Aboriginal and post European settlement (incl. mining), non-living and built: celebrating HUMAN DIVERSITY. Holistic in scope, geotourism is booming globally and a key driver for tourism, particularly in Europe and Asia.
Fundamentals of Geotourism Geotourism is not 'geological tourism Geotourism is place based and focuses on Country
Geotourism incorporating all types of nature-based tourism Sightseeing, Scenic Areas' Wildlife tourism Agritourism Aboriginal Tourism Astro- tourism Cultural Tourism ECOTOURISM Geotourism i.e. experiential tourism
Why a National Geotourism Strategy? Unique opportunity for engaging the broader community with geoscience. With COVID-19, domestic tourism is now looking for innovative product development. Major opportunity for rural and regional development, focusing on both natural and cultural heritage, both mining and Aboriginal. Emerging grass-roots community support evident however this requires implementation to be effective. Need a national strategy to complement what the Australian Government delivered for ecotourism in 1994.
Defining a GeoRegion - the first step in evaluating its potential development for geotourism An area defined by a proponent (which might include for example a LGA or a RDA) having completed an approved tourism Destination Management Plan (DMP). And the proponent now wishes to seek agreement from the State/Territory Geological Survey and other agencies to designate a defined area of particular natural and cultural heritage which highlights outstanding geoheritage features.
Societal Benefits of Developing a GeoRegion for Geotourism By celebrating the geological heritage of an identified GeoRegion, and in connection with all other aspects of the areas natural and cultural heritage (and most significantly, Aboriginal heritage), geotourism enhances awareness and understanding of key issues facing society. Geotourism gives local people a sense of pride and strengthens their identification with a GeoRegion.
Cultural Heritage Benefits of Geotourism Holistic Aboriginal Culture elements linked to landscape and astral interpretation (sky country). For Australia, an enhanced understanding of cultural elements of post European settlement. Extensive mining heritage. Other primary industry and historic cultural elements.
Over-riding Socio- economic Benefits of Geotourism for GeoRegions Measurable economic benefits through enhancement of traditional nature-based tourism - additional visitors, direct and regional economic output, household income and wages, and local (including Aboriginal) employment. Through establishment of a higher level of centralised coordination in areas of product development, travel and hospitality services, tourism promotion/branding. Through its defined mission, community engagement is maximised and measured.
Employment Benefits of Geotourism for GeoRegions New domestic employment and consulting opportunities for natural/cultural heritage professionals design of interpretation signage/boards, design of geotrails etc. Management roles in potential mining parks and geoparks, regional development and LGAs. Flow-on employment in tour operations and townships resulting from increased tourism visitation.
Employment Benefits of Geotourism for GeoRegions New domestic employment and consulting opportunities for natural/cultural heritage professionals design of interpretation signage/boards, design of geotrails etc. Management roles in potential mining parks and geoparks, regional development and LGAs. Flow-on employment in tour operations and townships resulting from increased tourism visitation.
Economic Impact of COVID-19 for Australian Tourism COVID-19 was an unprecedented shock to the visitor economy. International visitation dropped 98%. GDP contribution was down almost 50%. Jobs losses of 25 % (over 190,000 jobs) were sustained. Fewer visitors meant much lower business revenue. Total expenditure lost to the visitor economy from March 2020 to June 2021 of $102 billion.
THRIVE 2030 Visitor Economy Strategy Three Phases 1.Recovery Phase 20222024 driving domestic visitation driving targeted international visitation addressing priority supply-side issues 2.Consolidation Phase 20252027 pursuing a targeted, diverse portfolio of markets investing in new products and destinations improving business practices continuing to build workforce capability 3.Acceleration Phase 20282030 Increase service quality improvements in business processes and technology
THRIVE 2030 Visitor Economy Strategy Key Priorities 1.Comprehensive COLLABORATION. 2. Improve data and insights. 3. Grow a secure and resilient workforce. 4. Embrace leading edge business practices. 5.Enhance visitor infrastructure; through MODERNISATION. 6. Build markets & attract visitors. 7. Grow unique and high-quality products including Aboriginal and TSI experiences; through DIVERSIFICATION.
THRIVE 2030 Visitor Economy Strategy and Geotourism Actions 7.5 and 7.7 7.5: Grow and develop high-quality products and experiences around unique Australian locations and themes, including approaches which integrate sustainable nature tourism with economic opportunities for Traditional Owners, and capitalising on emerging tourism trends such as geotourism. 7.7: Enhance the visitor experience through use and availability of technology.
National Geotourism Strategic Goals 1. Consideration of new digital technologies. 2. To define an approval pathway for major geotourism projects. 3. To establish a framework for creating high quality, sustainable geotrails. 4. To establish a national listing for geoheritage sites suitable for geotourism. 5. To develop geotourism in regional mining and Aboriginal communities. 6. To strengthen Australia's international geoscience standing. 7. To develop and enhance geoscience interpretation and communication skills.
National Geotourism Strategic Goals Aligning with THRIVE 2030 & Statebased strategies Consideration of new digital technologies e.g., 3D visualisation, AR & VR etc (cutting edge work). Goal 1 and Action 7.7 To define an approval pathway for major geotourism projects. Goal 2 and Action 7.5 To establish a framework for creating high quality, sustainable geotrails. Goal 3 and Action 7.5 To develop geotourism in regional mining and Aboriginal communities Goal 5 and Action 7.5
Best Practice Geotrails Should be constructed around routes currently used by tourists; geotrails should form logical journeys linking accommodation destinations. Should meld the geological heritage features of a region with a cohesive STORY. Should incorporate and package in the biodiversity and cultural components (including mining heritage) of the GeoRegion through which the geotrail traverses.
National Geotourism Strategy Goal 2 Defining an approval pathway for major geotourism projects. Three Pilot GeoRegion Projects: Ku-ring-gai, Sydney, NSW. Murchison, Mid West, WA. Glen Innes, New England Highlands, NSW.
Take-Aways Geotourism is increasingly being recognised worldwide as a major deliverer of nature- based tourism. Tourism destination management planning can deliver superior experiences with a geotourism focused approach. The THRIVE 2030 strategy provides the means of gaining tourism industry support for the National Geotourism Strategy in Australia.
Contact Details Angus M Robinson FAusIMM (CP) angus@leisuresolutions.com.au Tel: 0418 488 340 /leisuresolutions http://www.leisuresolutions.com.au/index.php/geotourism-industry-groups/ Information about Australian Geotourism and Geopark Development Activities Information about the National Geotourism Strategy https://www.agc.org.au/geoscience-in-australia/geotourism/

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The THRIVE 2030 visitor economy strategy and Geotourism

  • 1. 'The THRIVE 2030 visitor economy strategy and Geotourism SEGRA 2022, 1st September 2022 Angus M Robinson FAusIMM (CP), Coordinator National Geotourism Strategy, Australian Geoscience Council
  • 2. Todays Agenda Why the AGC interest? Ecotourism and geotourism The National Geotourism Strategy What is a GeoRegion? Socio-economic benefits of GeoRegions and geotourism THRIVE 2030 Visitor Economy Strategy Alignment of THRIVE with the National Geotourism Strategy Geotrails and other major projects Take-Aways
  • 3. Ecotourism & Geotourism Concepts Ecotourism is practised predominantly in protected areas such as national parks whereas geotourism is undertaken also in all areas where primary industry activities are being carried out. Geotourism is increasingly seen globally as an instrument of regional economic development.
  • 4. Geotourism Place based & Holistic Nature Tourism comprises the following features of both natural and cultural heritage: Abiotic non-living aspects such as the sky, climate & geology, landscape and landforms: celebrating GEODIVERSITY. Biotic the living parts e.g., flora (plants) and fauna (animals): celebrating BIODIVERSITY. Cultural past & present, both Aboriginal and post European settlement (incl. mining), non-living and built: celebrating HUMAN DIVERSITY. Holistic in scope, geotourism is booming globally and a key driver for tourism, particularly in Europe and Asia.
  • 5. Fundamentals of Geotourism Geotourism is not 'geological tourism Geotourism is place based and focuses on Country
  • 6. Geotourism incorporating all types of nature-based tourism Sightseeing, Scenic Areas' Wildlife tourism Agritourism Aboriginal Tourism Astro- tourism Cultural Tourism ECOTOURISM Geotourism i.e. experiential tourism
  • 7. Why a National Geotourism Strategy? Unique opportunity for engaging the broader community with geoscience. With COVID-19, domestic tourism is now looking for innovative product development. Major opportunity for rural and regional development, focusing on both natural and cultural heritage, both mining and Aboriginal. Emerging grass-roots community support evident however this requires implementation to be effective. Need a national strategy to complement what the Australian Government delivered for ecotourism in 1994.
  • 8. Defining a GeoRegion - the first step in evaluating its potential development for geotourism An area defined by a proponent (which might include for example a LGA or a RDA) having completed an approved tourism Destination Management Plan (DMP). And the proponent now wishes to seek agreement from the State/Territory Geological Survey and other agencies to designate a defined area of particular natural and cultural heritage which highlights outstanding geoheritage features.
  • 9. Societal Benefits of Developing a GeoRegion for Geotourism By celebrating the geological heritage of an identified GeoRegion, and in connection with all other aspects of the areas natural and cultural heritage (and most significantly, Aboriginal heritage), geotourism enhances awareness and understanding of key issues facing society. Geotourism gives local people a sense of pride and strengthens their identification with a GeoRegion.
  • 10. Cultural Heritage Benefits of Geotourism Holistic Aboriginal Culture elements linked to landscape and astral interpretation (sky country). For Australia, an enhanced understanding of cultural elements of post European settlement. Extensive mining heritage. Other primary industry and historic cultural elements.
  • 11. Over-riding Socio- economic Benefits of Geotourism for GeoRegions Measurable economic benefits through enhancement of traditional nature-based tourism - additional visitors, direct and regional economic output, household income and wages, and local (including Aboriginal) employment. Through establishment of a higher level of centralised coordination in areas of product development, travel and hospitality services, tourism promotion/branding. Through its defined mission, community engagement is maximised and measured.
  • 12. Employment Benefits of Geotourism for GeoRegions New domestic employment and consulting opportunities for natural/cultural heritage professionals design of interpretation signage/boards, design of geotrails etc. Management roles in potential mining parks and geoparks, regional development and LGAs. Flow-on employment in tour operations and townships resulting from increased tourism visitation.
  • 13. Employment Benefits of Geotourism for GeoRegions New domestic employment and consulting opportunities for natural/cultural heritage professionals design of interpretation signage/boards, design of geotrails etc. Management roles in potential mining parks and geoparks, regional development and LGAs. Flow-on employment in tour operations and townships resulting from increased tourism visitation.
  • 14. Economic Impact of COVID-19 for Australian Tourism COVID-19 was an unprecedented shock to the visitor economy. International visitation dropped 98%. GDP contribution was down almost 50%. Jobs losses of 25 % (over 190,000 jobs) were sustained. Fewer visitors meant much lower business revenue. Total expenditure lost to the visitor economy from March 2020 to June 2021 of $102 billion.
  • 15. THRIVE 2030 Visitor Economy Strategy Three Phases 1.Recovery Phase 20222024 driving domestic visitation driving targeted international visitation addressing priority supply-side issues 2.Consolidation Phase 20252027 pursuing a targeted, diverse portfolio of markets investing in new products and destinations improving business practices continuing to build workforce capability 3.Acceleration Phase 20282030 Increase service quality improvements in business processes and technology
  • 16. THRIVE 2030 Visitor Economy Strategy Key Priorities 1.Comprehensive COLLABORATION. 2. Improve data and insights. 3. Grow a secure and resilient workforce. 4. Embrace leading edge business practices. 5.Enhance visitor infrastructure; through MODERNISATION. 6. Build markets & attract visitors. 7. Grow unique and high-quality products including Aboriginal and TSI experiences; through DIVERSIFICATION.
  • 17. THRIVE 2030 Visitor Economy Strategy and Geotourism Actions 7.5 and 7.7 7.5: Grow and develop high-quality products and experiences around unique Australian locations and themes, including approaches which integrate sustainable nature tourism with economic opportunities for Traditional Owners, and capitalising on emerging tourism trends such as geotourism. 7.7: Enhance the visitor experience through use and availability of technology.
  • 18. National Geotourism Strategic Goals 1. Consideration of new digital technologies. 2. To define an approval pathway for major geotourism projects. 3. To establish a framework for creating high quality, sustainable geotrails. 4. To establish a national listing for geoheritage sites suitable for geotourism. 5. To develop geotourism in regional mining and Aboriginal communities. 6. To strengthen Australia's international geoscience standing. 7. To develop and enhance geoscience interpretation and communication skills.
  • 19. National Geotourism Strategic Goals Aligning with THRIVE 2030 & Statebased strategies Consideration of new digital technologies e.g., 3D visualisation, AR & VR etc (cutting edge work). Goal 1 and Action 7.7 To define an approval pathway for major geotourism projects. Goal 2 and Action 7.5 To establish a framework for creating high quality, sustainable geotrails. Goal 3 and Action 7.5 To develop geotourism in regional mining and Aboriginal communities Goal 5 and Action 7.5
  • 20. Best Practice Geotrails Should be constructed around routes currently used by tourists; geotrails should form logical journeys linking accommodation destinations. Should meld the geological heritage features of a region with a cohesive STORY. Should incorporate and package in the biodiversity and cultural components (including mining heritage) of the GeoRegion through which the geotrail traverses.
  • 21. National Geotourism Strategy Goal 2 Defining an approval pathway for major geotourism projects. Three Pilot GeoRegion Projects: Ku-ring-gai, Sydney, NSW. Murchison, Mid West, WA. Glen Innes, New England Highlands, NSW.
  • 22. Take-Aways Geotourism is increasingly being recognised worldwide as a major deliverer of nature- based tourism. Tourism destination management planning can deliver superior experiences with a geotourism focused approach. The THRIVE 2030 strategy provides the means of gaining tourism industry support for the National Geotourism Strategy in Australia.
  • 23. Contact Details Angus M Robinson FAusIMM (CP) angus@leisuresolutions.com.au Tel: 0418 488 340 /leisuresolutions http://www.leisuresolutions.com.au/index.php/geotourism-industry-groups/ Information about Australian Geotourism and Geopark Development Activities Information about the National Geotourism Strategy https://www.agc.org.au/geoscience-in-australia/geotourism/