The Tomato Movement
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The document summarizes a proposal for Heinz to launch a campaign called "The Tomato Movement" to inspire urban dwellers to grow heirloom tomatoes on fire escapes and balconies. This would help educate people about and activate them to save endangered heirloom tomato seeds to ensure future food security. By promoting urban farming of heirloom tomatoes, Heinz hopes to spark a grassroots movement that doubles food production to feed a growing population in a sustainable way and addresses threats from climate change and new diseases that affect limited commercial crop varieties that people currently depend on.
The Tomato Movement
- 1. The Tomato Movement frogism x academy of art 08.10.11 http://www.flickr.com/photos/glenbervie/5861033883/
- 2. A crisis is looming: To feed our growing population, well need to double food production. Yet crop yields arent increasing fast enough, and climate change and new diseases threaten the limited varieties weve come to depend on for food. Luckily we still have the seeds and breeds ensure our future food supply - but we must take steps to save them. - Charles Siebert, National Geographic http://ngm.nationalgeographic.com/2011/07/food-ark/siebert-text
- 4. Americans consume 3/4 of their tomatoes in processed form. - USDA http://www.flickr.com/photos/shelvasha/5379209749/in/photostream/
- 5. Can Heinz inspire city-dwellers to grow endangered heirloom tomatoes... http://www.flickr.com/photos/jphilipson/2341568976/
- 6. and spark a movement to save our future food supply? http://www.flickr.com/photos/almondcorner/4879282622/in/photostream/
- 7. The crux is twofold | We must educate & activate http://www.flickr.com/photos/flydime/4927150698/
- 8. Food culture is shifting | Slow, local, vertical, urban & self-reliant
- 9. Idea on the rise | Urban Farming http://www.flickr.com/photos/ediblequeens/5419477175/in/photostream/
- 10. More specifically | Fire Escape Farms http://www.flickr.com/photos/kaysludge/5957976977/
- 11. Inciters | Urban Foodies http://www.flickr.com/photos/stian84/5101441289/
- 12. Tension | But I can get organic produce on my block http://www.flickr.com/photos/baobee/117995629/
- 13. Offline | Farmers markets, cafes & food carts http://www.flickr.com/photos/sirgious/5031512399/
- 14. serious eats smitten kitchen good mag Online | Social spaces, food porn & design blogs swiss miss psfk better living through design
- 15. Spark | We are running out of food a century ago in 1903 commercial seed houses offered hundreds of varieties by 1983 few of those varieties were found in the National Seed Library - Nat Geo http://ngm.nationalgeographic.com/2011/07/food-ark/food-variety-graphic
- 16. Remarkableness | Thought Leadership walk the talk nutrition > modern medicine embracing (and saving) genetic diversity http://www.flickr.com/photos/comfies/2768825454/
- 17. Walk the Talk | Corporate Values Mission Statement: "As the trusted leader in nutrition and wellness, Heinz the original Pure Food Company is dedicated to the sustainable health of people, the planet and our Company. Sustainability Report: Simply put, Heinz is doing more than developing tomatoes: were cultivating a commitment to sustainability that we believe benefits our Company, our growers and the environment."
- 18. Nutrition > Modern Medicine Let thy food be thy medicine and thy medicine be thy food." - Hippocrates
- 19. Partnership | Genetic Diversity Our mission is to save North America's diverse, but endangered, garden heritage for future generations by building a network of people committed to collecting, conserving and sharing heirloom seeds and plants, while educating people about the value of genetic and cultural diversity. http://www.slowfoodusa.org/downloads/USArkofTaste_01.20_.10_.pdf
- 20. Thank You | @jjbert