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Launching a new mobile app is exciting - you want to share it with the world and see it succeed. But, marketing your new app can also be stressful - the last thing you want to do is blow your big launch. A well planned launch campaign has major potential to build awareness, drive downloads and push your app up the app store rankings. However, even with the best intentions, missteps can happen and before you know it critical app promotion mistakes could negatively effect your app launch. Luckily, making sure your launch doesn't fail can be as easy as avoiding the most common mistakes made by new app publishers. To help you create the most successful launch strategy, here is a list of the top 10 points you'll want to avoid when checking off your app marketing checklist:Read less