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The Truth about Gamification in Learning

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This slidedeck was presented as a part of the Charity Learning Consortium's webinar series. Ben Betts runs through a brief look at gamification in the wider world, some examples from learning and a more in-depth case study. Want to learn more? Try our MOOCs... http://www.curatr3.com/massive-open-online-courses/

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The Truth about Gamification And the use of game-like technologies in online learning Dr Ben Betts CEO, HT2 www.ht2.co.uk
Gamification ? Applying game-like mechanics or feedback to non-game situations. ? Often manifests itself as points, levels and badges (PLB), based on users performing certain actions. ? Often encourages competition where little existed previously. www.ht2.co.uk
Gamefulness ? Uses the language and aesthetics of games to encourage a more ¡®playful¡¯ approach. ? May also involve emotional buy-in through stories and characters. ? Looking to create meaningful experiences, more so than shortterm engagement. Land of Me www.ht2.co.uk
An example from fitness - Nike+ www.ht2.co.uk
Examples in learning¡­ www.ht2.co.uk
Nudge ? We¡¯re trying to encourage people to do more of the things we want them to do. ? This might be common sense but we don¡¯t do enough of it in learning. ? Gamification gives us a chance to shape behaviour more directly, and use a playful language to do it. www.ht2.co.uk
How can I Gamify? See the Octalysis Framework: http://www.yukaichou.com/ga mification-examples/octalysiscomplete-gamificationframework www.ht2.co.uk
Case Study Example Goal: Improve participation in a social learning experience Techniques: XP for levels and progress Badges for reputation Leaderboards for competition Game-like interface www.ht2.co.uk
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Does it work? ? Increases Participation in Social Learning ? Points Correlate with Outcomes ? Highlights ¡®Unengaged¡¯ Learners ? In one example, the whole class average is 10% above the norm. www.ht2.co.uk
Gamify everything! www.ht2.co.uk
Maybe don¡¯t¡­ Useful ¨C 22% 3000+ comments and contributions; how many really added to the learning environment? Useless ¨C 78% www.ht2.co.uk
There¡¯s a sweet spot www.ht2.co.uk
Human vs. Levels 3&4 35% Gamification Levels 3&4 36% Levels 1&2 64% Levels 1&2 65% Kanuka (2007) Betts et al. (2013) www.ht2.co.uk
3 tips¡­ 1. Know your audience, your objective and look to shape specific behaviours 1. Measure the outcomes carefully 2. Consider gamefulness as well as gamification; it¡¯s not all about PLB. Also consider alternatives to Gamification¡­ www.ht2.co.uk
Serious Games ? Embody multiple mechanics, a well-defined space and a compelling story. ? Go way beyond feedback. ? Can be expensive and time consuming to develop. www.ht2.co.uk
COTS and ARGs¡­ ? Commercial Off-The-Shelf games (COTS) can be used in learning contexts. ? Alternate Reality Games (ARGs) use the Internet as a platform to create a fictional narrative that players can interact. www.ht2.co.uk
Join our MOOCs Gamification for Learning: http://www.curatr3.com/massive-open-online-courses/ Want to know more? Try this book ? Want to heckle me? Ben Betts ben@ht2.co.uk Twitter: @bbetts www.ht2.co.uk

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The Truth about Gamification in Learning

  • 1. The Truth about Gamification And the use of game-like technologies in online learning Dr Ben Betts CEO, HT2 www.ht2.co.uk
  • 2. Gamification ? Applying game-like mechanics or feedback to non-game situations. ? Often manifests itself as points, levels and badges (PLB), based on users performing certain actions. ? Often encourages competition where little existed previously. www.ht2.co.uk
  • 3. Gamefulness ? Uses the language and aesthetics of games to encourage a more ¡®playful¡¯ approach. ? May also involve emotional buy-in through stories and characters. ? Looking to create meaningful experiences, more so than shortterm engagement. Land of Me www.ht2.co.uk
  • 4. An example from fitness - Nike+ www.ht2.co.uk
  • 6. Nudge ? We¡¯re trying to encourage people to do more of the things we want them to do. ? This might be common sense but we don¡¯t do enough of it in learning. ? Gamification gives us a chance to shape behaviour more directly, and use a playful language to do it. www.ht2.co.uk
  • 7. How can I Gamify? See the Octalysis Framework: http://www.yukaichou.com/ga mification-examples/octalysiscomplete-gamificationframework www.ht2.co.uk
  • 8. Case Study Example Goal: Improve participation in a social learning experience Techniques: XP for levels and progress Badges for reputation Leaderboards for competition Game-like interface www.ht2.co.uk
  • 16. Does it work? ? Increases Participation in Social Learning ? Points Correlate with Outcomes ? Highlights ¡®Unengaged¡¯ Learners ? In one example, the whole class average is 10% above the norm. www.ht2.co.uk
  • 18. Maybe don¡¯t¡­ Useful ¨C 22% 3000+ comments and contributions; how many really added to the learning environment? Useless ¨C 78% www.ht2.co.uk
  • 19. There¡¯s a sweet spot www.ht2.co.uk
  • 21. 3 tips¡­ 1. Know your audience, your objective and look to shape specific behaviours 1. Measure the outcomes carefully 2. Consider gamefulness as well as gamification; it¡¯s not all about PLB. Also consider alternatives to Gamification¡­ www.ht2.co.uk
  • 22. Serious Games ? Embody multiple mechanics, a well-defined space and a compelling story. ? Go way beyond feedback. ? Can be expensive and time consuming to develop. www.ht2.co.uk
  • 23. COTS and ARGs¡­ ? Commercial Off-The-Shelf games (COTS) can be used in learning contexts. ? Alternate Reality Games (ARGs) use the Internet as a platform to create a fictional narrative that players can interact. www.ht2.co.uk
  • 24. Join our MOOCs Gamification for Learning: http://www.curatr3.com/massive-open-online-courses/ Want to know more? Try this book ? Want to heckle me? Ben Betts ben@ht2.co.uk Twitter: @bbetts www.ht2.co.uk

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