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The Tweetajob Solution

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Tweetajob
Tweetajob

The document discusses Tweetajob, a solution for employers to post jobs on Twitter. It finds that 71% of recruiters are on Twitter, though results are mixed. While around 200 jobs are posted per minute on Twitter, most employers have few followers. Tweetajob aims to improve this by geotargeting tweets so jobseekers only receive relevant notices, and through search engine optimization to expand exposure. Employers can choose monthly posting packages or an automated Attract package to engage talent through Twitter.

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The Tweetajob Solution Sharing your employment message through Twitter
Is Twitter an Effective Recruiting Platform? • Do jobseekers use Twitter? • Is it a time waster? • Will Twitter produce measurable results? • Is it scalable?
Informal Survey of Recruiters: Do You Twitter? • 71% - YES • 14% - Not Yet • 14% - No • 5% Good Results • 12% Mixed Results • 14% Poor Results • 55% Plan to try
One Billion Twitter Users by 2013 • Current conservative estimate:18 million users access monthly – Represents 11% of internet users – 26 million users predicted in 2010 • Male and female users, many accessing Twitter while at work or via mobile device Source: emarketer.com
The majority of Twitter Users are mid-career Source: Google Analytics
Twitter users score high on education Source: Google Analytics
Social Media: Monthly Unique Visitors Source: Google Analytics
Tweets Have Legs
Applications of Twitter for Recruiting • Advertise positions to active and semi-active jobseekers • Build Talent Communities • Promote employer brand • Integrate with other social media and recruiting tools • Identify passive candidates/lead generation
Is this your Twitter strategy?
~200 Jobs/minute Posted to Twitter, but Few Followers
Fire Hose Approach • Invest time and resources to build a following • Post jobs manually or through a feed • Cannot control relevance of tweets • Excessive volume (even jobseekers don’t like spam) • No SEO – wasted opportunity
The Fire Hose Approach
The Tweetajob Approach • Improves the jobseeker experience; our patent-pending geotargeting technology is best-in-class • Provides greater exposure through SEO • Allows employers to focus on building relationships and strengthening the employer brand • Engages your current pipeline, and attracts new talent
What is Tweetajob? Twitter SEO Mobile Recruiting
Solution: Employers post jobs…jobseekers get relevant tweets
Easy-to-use interface
We simplify Twitter for jobseekers and recruiters • Recruiters use simple interface to post jobs, or submit jobs through an XML feed • Tweetajob posts jobs instantly/ automatically • Jobseekers select desired geography and job categories to receive only relevant job tweets • Jobseekers receive tweets instantly via Twitter or mobile device (sms message)
Choose a package that works for your organization
Posting Package • Monthly subscription – Unlimited tweets – Includes SEO Upgrade – Good value, if you tweet 20 or more jobs monthly • Pricing determined by number of users • No branding or automation
Tweetajob Attract™ • White label service that automates job tweets (via xml feed) – unlimited postings! • Seamless, Branded Twitter presence (microsite) • Widgets help you inform and attract your talent community • Collect exclusive passive candidate data • Substantial value for organizations with high volume/unique needs
Your Career Site, Our Technology Receive job notifications via Twitter by clicking here! Your Company
Tweetajob Attractâ„¢ MicroManagement, Inc.Your Company Your Company
Connect with us! – @tweetajob – @peopleshark – Facebook, LinkedIn and Newsletter

More Related Content

The Tweetajob Solution

  • 1. The Tweetajob Solution Sharing your employment message through Twitter
  • 2. Is Twitter an Effective Recruiting Platform? • Do jobseekers use Twitter? • Is it a time waster? • Will Twitter produce measurable results? • Is it scalable?
  • 3. Informal Survey of Recruiters: Do You Twitter? • 71% - YES • 14% - Not Yet • 14% - No • 5% Good Results • 12% Mixed Results • 14% Poor Results • 55% Plan to try
  • 4. One Billion Twitter Users by 2013 • Current conservative estimate:18 million users access monthly – Represents 11% of internet users – 26 million users predicted in 2010 • Male and female users, many accessing Twitter while at work or via mobile device Source: emarketer.com
  • 5. The majority of Twitter Users are mid-career Source: Google Analytics
  • 6. Twitter users score high on education Source: Google Analytics
  • 7. Social Media: Monthly Unique Visitors Source: Google Analytics
  • 9. Applications of Twitter for Recruiting • Advertise positions to active and semi-active jobseekers • Build Talent Communities • Promote employer brand • Integrate with other social media and recruiting tools • Identify passive candidates/lead generation
  • 10. Is this your Twitter strategy?
  • 11. ~200 Jobs/minute Posted to Twitter, but Few Followers
  • 12. Fire Hose Approach • Invest time and resources to build a following • Post jobs manually or through a feed • Cannot control relevance of tweets • Excessive volume (even jobseekers don’t like spam) • No SEO – wasted opportunity
  • 13. The Fire Hose Approach
  • 14. The Tweetajob Approach • Improves the jobseeker experience; our patent-pending geotargeting technology is best-in-class • Provides greater exposure through SEO • Allows employers to focus on building relationships and strengthening the employer brand • Engages your current pipeline, and attracts new talent
  • 18. We simplify Twitter for jobseekers and recruiters • Recruiters use simple interface to post jobs, or submit jobs through an XML feed • Tweetajob posts jobs instantly/ automatically • Jobseekers select desired geography and job categories to receive only relevant job tweets • Jobseekers receive tweets instantly via Twitter or mobile device (sms message)
  • 19. Choose a package that works for your organization
  • 20. Posting Package • Monthly subscription – Unlimited tweets – Includes SEO Upgrade – Good value, if you tweet 20 or more jobs monthly • Pricing determined by number of users • No branding or automation
  • 21. Tweetajob Attractâ„¢ • White label service that automates job tweets (via xml feed) – unlimited postings! • Seamless, Branded Twitter presence (microsite) • Widgets help you inform and attract your talent community • Collect exclusive passive candidate data • Substantial value for organizations with high volume/unique needs
  • 22. Your Career Site, Our Technology Receive job notifications via Twitter by clicking here! Your Company
  • 24. Connect with us! – @tweetajob – @peopleshark – Facebook, LinkedIn and Newsletter

Editor's Notes

  1. We can help you eliminate the noise, makes us a valuable recruiting solution
  2. Add survey results
  3. Harness the power – can be productive Competing with do-it-yourself, focused recruiting efforts Brand, exposure – they can be turned off by your brand if they receive stuff that’s not of interest The ability to target is very important
  4. Stand-alone topic