The document discusses the impact and importance of social media. It notes that social media has seen faster adoption rates than radio and television. It describes social media as the creation of a new public space that is focused on sociology and psychology rather than technology. The document emphasizes that social media is about connecting people and that businesses should provide value to users in order to be successful. It highlights how marketing now focuses on storytelling and the power of networks.
5. Social media is more about sociology
and psychology than it is about
technology.
The way you can understand all of
the social media is as the creation of
a new kind of public space.
Social media is about the people and
not about your business, provide for
the people and the people will
provide for you.
6. Why use social media???
Marketing is no longer about
the stuff that you make but
about the stories you tell.
The richest people in the world
look for and builds network, as
everyone else looks for work.
7. One out of
8 marriages
in US
happen
through
Social
Media..
9. Around 46% of web users will look towards
social media while making a purchase.