The Unified Customer View
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The document discusses the need for a unified customer view that combines all customer data from various systems like payments, CRM, web analytics, social media, support, and email into a single cohesive view of each customer. This unified view shapes fragmented customer data into a real story to help companies better understand and engage with customers.
The Unified Customer View
- 1. The Uni鍖ed Customer View
- 3. What John looks like to your company.
- 4. What John looks like to your company. Payment System
- 5. What John looks like to your company. Payment System CRM
- 6. What John looks like to your company. Payment System CRM Web Analytics
- 7. What John looks like to your company. Payment System CRM Web Analytics Social Networks
- 8. What John looks like to your company. Payment System CRM Web Analytics Social Networks Support
- 9. What John looks like to your company. Payment System CRM Web Analytics Social Networks Support Email Software
- 10. Where is John in Google Analytics?
- 11. Where is John in Omniture?
- 12. All data.
- 14. At Performable were doing for marketing
- 15. what Facebook did for social networking
- 16. putting a person at the center of the story.
- 20. Segment to Take Action
- 21. You have a mountain of siloed, fragmented data.
- 22. Performables Uni鍖ed Customer View shapes your data into a real, cohesive story of your customers.
- 23. The Uni鍖ed Customer View Learn more at: www.performable.com