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The use of semiotics in music videos and

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Madeleine Stidder
Madeleine Stidder

Semiotics is the study of signs and their meanings. Images and symbols can have different connotations depending on culture. Common symbols like roses, crosses, stars, and doves are used in marketing packages due to their established meanings of love, religion, and peace. However, symbols like swastikas that were once positive can take on negative meanings based on their historical usage.

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The use of Semiotics in music videos and marketing packages By Madeleine Stidder
What is semiotics? We live in a world of signs and communicate through them We learn to decode these visual images by becoming familiar with the rules that govern how component parts work together The study of signs and their meaning is called Semiotics According to Roland Barthes an image is denoted. It has connotations, these may differ according to culture For example in America the number 13 is thought to be unlucky by in Spain it is considered lucky.
A Rose The symbol of love. Red the colour of love. Petal symbol of female genitals. Deflowering of a virgin associated with the rose.
The Cross A symbol of religion. Symbol of Christianity. Linked to the Church. Linked to story of Jesus.
5 Pointed Star Symbol of Religion. Symbol of Judaism, called Davids star. Also known as Satan or the devils sign a pentagram.
Swastika Symbol of the Nazis in 1930s and 40s Germany Symbol of racism particularly against Jews Symbol of evil Until the Nazis used this symbol, the swastika was used by many cultures throughout the past 3,000 years to represent life, sun, power, strength, and good luck.
A Dove Symbol of Peace Colour white symbol of purity.
Semiotics in marketing packages

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The use of semiotics in music videos and

  • 1. The use of Semiotics in music videos and marketing packages By Madeleine Stidder
  • 2. What is semiotics? We live in a world of signs and communicate through them We learn to decode these visual images by becoming familiar with the rules that govern how component parts work together The study of signs and their meaning is called Semiotics According to Roland Barthes an image is denoted. It has connotations, these may differ according to culture For example in America the number 13 is thought to be unlucky by in Spain it is considered lucky.
  • 3. A Rose The symbol of love. Red the colour of love. Petal symbol of female genitals. Deflowering of a virgin associated with the rose.
  • 4. The Cross A symbol of religion. Symbol of Christianity. Linked to the Church. Linked to story of Jesus.
  • 5. 5 Pointed Star Symbol of Religion. Symbol of Judaism, called Davids star. Also known as Satan or the devils sign a pentagram.
  • 6. Swastika Symbol of the Nazis in 1930s and 40s Germany Symbol of racism particularly against Jews Symbol of evil Until the Nazis used this symbol, the swastika was used by many cultures throughout the past 3,000 years to represent life, sun, power, strength, and good luck.
  • 7. A Dove Symbol of Peace Colour white symbol of purity.