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The velvet rope
Henny Swan @iheni
This talk we given at NUX5, 2016. For notes accompanying the
slides please download as a PDF.
Images should all be accessible, and video is described in the
note.
Colin
late 60s
retired
EastEnders fan
iPlayer user
blind
screen-reader user
BBC iPlayer v3
Multiple
headings with
updating copy
Duplicated
links to the
same page
Primary
content far
down in the
content order
Links with
dual actions
What do these issues have
in common?
They are not accessibility
issues.
What does a disabled person
want?
compliance with WCAG
support for WAI ARIA
page validation
an accessibility policy
Said nobody, ever!
#aux
accessible user experience
“Applying accessibility techniques to an
unusable site is like putting lipstick on a
pig. No matter how much you apply, it
will always be a pig.”
—Lipstick on a Usability Pig, Jared Smith
“It pains me to say this but web
developers may not be the
most important people when it
comes to making accessible
websites and apps.”
—Ian Pouncey
Guidelines focus on…
code over design
output over outcome
compliance over experience
Guidelines focus on…
code over design
output over outcome
compliance over experience
Accessible User Experience
Principles
1. BBC - How to Design for Accessibility
2. Microsoft Inclusive Design Toolkit
3. A Web for Everyone - Sarah Horton and
Whitney Quesenbery
Accessible User Experience
Principles
1.People ?rst
2.Equivalence
3.Choice
4.Control
5.Consistency
6.Value
People ?rst
Place the needs of people above the
needs of technology
“The potential audience of a website or
app is anyone human. Inclusivity of
ability, preference and circumstance is
paramount.”
—Heydon Pickering, Inclusive Design Patterns
Legacy content
Legacy content
Procurement
Legacy content
Procurement
Third-party content
Legacy content
Procurement
Third-party content
Pattern libraries
Equivalence
Disabled people can perceive,
understand, navigate and interact with
content equally without barriers
The Velvet Rope - making user experience accessible
The Velvet Rope - making user experience accessible
Accessible
1.2.2 Captions
(Prerecorded):
Captions are
provided for all
prerecorded audio
content in
synchronized media,
except when the
media is a media
alternative for text
and is clearly labeled
Net?ix
Equivalent experience:
Colour-coded speakers
ITV Player
Equivalent experience:
Colour-coded speakers
Custom styles
YouTube
Equivalent experience:
Colour-coded speakers
Custom styles
Repositioning
Ted Talks
Equivalent experience:
Colour-coded speakers
Custom styles
Repositioning
iPlayer
Equivalent experience:
Colour-coded speakers
Custom styles
Repositioning
Understandable
BuzzfeedBuzzfeed
In 2015, Ofcom reported
80% of subtitle users in
the UK do not identify as
having hearing loss.
Microsoft Inclusive Design
Toolkit
Choice
Provide multiple ways to ?nd content and
complete complex or non-standard tasks
The Velvet Rope - making user experience accessible
The Velvet Rope - making user experience accessible
Beware of assumptions and
be aware of context
www.brightonmuseums.org
“It can be dif?cult today to visualise the
building as it looked a hundred years ago,
but as we follow the tour, imagine the
rooms with their royal furniture and
ornaments removed, and with lino covering
the ?oors, and boards protecting the walls.
You’ll have the opportunity to see
photographs of the Pavilion during its time
as a hospital throughout our tour.”
www.brightonmuseums.org
“It can be dif?cult today to visualise the
building as it looked a hundred years
ago, but as we follow the tour, imagine the
rooms with their royal furniture and
ornaments removed, and with lino covering
the ?oors, and boards protecting the walls.
You’ll have the opportunity to see
photographs of the Pavilion during its time
as a hospital throughout our tour.”
www.brightonmuseums.org
www.brightonmuseums.org
Visual design
Non visual design
Inclusive design
“…choice is a privilege. One
whose luxury some of us
don’t have.”
—Sina Braham
Control
Ensure the user always has control over
content and can customise the display
Pinch zoom
Legibility
Interaction
Distraction
Don’t disable zoom —Adrian Roselli
Fixed
orientation
www.Stuff4Sam.com
The Velvet Rope - making user experience accessible
Consistency
Use consistent and familiar design
patterns
Standard versus
custom components
Inconsistent focus
order
“Since navigation is at the
bottom focus should start here.”
Consistency across
platforms
The Velvet Rope - making user experience accessible
The Velvet Rope - making user experience accessible
The Velvet Rope - making user experience accessible
Value
Features add value for everyone but some
features add more value than others
Features
Filters
Grid / list layout
Wizards
Data visualisation
UXMovement
Just Eat AmazonYouTube
Voice API Geolocation API Camera and voice API
The Velvet Rope - making user experience accessible
Consider disabled people
when prioritising features
The principles of accessible
user experience is all
user experience
Billy Gregory @TheBillyGregory
The Velvet Rope - making user experience accessible
When is something accessible?
Johnny Taylor @ableaccess
When I can use it!
Inclusive Design Patterns —Hendon Pickering
Thank you
Henny Swan @iheni

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The Velvet Rope - making user experience accessible