The very integrated caterpillar al
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The document presents a satirical story of a caterpillar named Small-brand Engagement who seeks success through social media tactics. Despite his efforts to gain engagement via spam, viral challenges, and competitions, he ultimately transforms into a butterfly but fails to achieve true engagement, leading to his demise. The narrative critiques superficial marketing strategies that lack substance.
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The very integrated caterpillar al
- 2. There once was a very integrated caterpillar, his name was small-brand engagement.
- 3. He wanted to be big and strong and engage all his consumers with social media. . . So he asked his mum and dad.
- 4. How can I be big and strong? Like you and all the other big brands
- 5. You need to visit the Forrest, the Forrest of paid, owned, earned media.
- 6. Off he trotted to the Forrest . . .
- 7. When he got to the Twitter tree he was so hungry for engagement he immediately set-up Several twitter accounts . . .
- 8. SocialCaterpillar 油@thecaterpillartweets 油 Hi 油all, 油looking 油for 油everyone 油to 油retweet 油everything 油I 油say 油in 油 exchange 油for 油coupons 油and 油meaningless 油drivel. 油#SMWLDN 油 He started spamming everyone with crap
- 9. He felt quite engaged, but still he wanted more . . .
- 10. He came across the YouTube bird who said that . . . You could engage people by doing a version of the Harlem Shake set in your office with your logo everywhere. . . Despite being 5 months late to the party everyone would definitely find it hilarious 油
- 11. He felt quite engaged, but still he wanted more . . .
- 12. You could engage a B2B audience by joining LinkedIn and commenting on all the threads even if you dont know anything about that topic. You definitely wont just get loads of Spam off recruitment consultants. The LinkedIn . . . Log? Then approached him
- 13. He checked his Klout score and he STILL wasnt as engaged as he wanted to be. Engagement 油Caterpillar 油
- 14. He found an old empty barn they called Google+ but even a Caterpillar as hungry as him couldnt be bothered to go in there . . . It looked so empty and he couldnt really work out what it was. . .
- 15. Out of nowhere came the Facebook Fox. Why dont you run a competition where people have to like your brands page in order to get a chance to win some shitty prize, then theyll be REALLY engaged with your brand.
- 16. He was so engaged that he needed a big long nap . . . In his cocoon.
- 17. When he awoke he was a beautiful butterfly . . .
- 18. But he couldnt fly because his wings were made of bullshit . . . He died.