The Why, What, and How of Innovation Management - ISO TC 279

Dec 28, 20173 likes1,710 views

The scope of ISO TC 279 is “Standardization of terminology tools and methods and interactions between relevant parties to enable innovation.”

THE WHY, WHAT, AND HOW OF
INNOVATION MANAGEMENT
Introduction to ISO/TC 279
Dr. Sonia Ben Hamida, Design-to-Value Manager, ArianeGroup

Martin, Roger L. The Design of Business. 2009
Innovation is not just
about technology.
It’s about what people
desire, and if it is
technically feasible as
well as economically
viable.
Desirability
ProfitabilityFeasibility
An innovation is anything
that is both new and
useful.
It can be a product or a
service.
It can be a process or a
way of organizing.
It can be incremental, or
it can be breakthrough.
WHAT DO WE MEAN BY
INNOVATION?

WHY INNOVATE?
Innovate to
Energize
Innovate to
Grow and
make Profit
Innovate to
Survive
Maital and Seshadri. Innovation Management: Strategies, Concepts and Tools for Growth and Profit. 2012

OUTLINE
Why manage innovation?
What to manage?
How to manage innovation?

WHY MANAGE INNOVATION?
From Serendipity to Systematic Process
Insights
IdeasPrototype
Solution
*(Harvard Business Review 2014)

EXECUTION VS INNOVATION
Execution Innovation
Objective Measure financial results
Measure the reduction of risk &
uncertainty
Metrics Key Performance Indicators Testing Assumptions/ Hypotheses
Risk Being disrupted by competitors
Implementing an idea that won’t
work
Financials Real return of a business
Expected return of a business (to be
tested)
Predictability High Low
Failure Not an option Part of the iterative learning process
Cost of failure
Negative outcome “to be
punished”
Investment to learn what works and
what doesn’t
Osterwalder “Innovation Metrics vs Execution Metrics”. 2017

TO INNOVATE
INVOLVES TO…
Innovate
Improve
•Change
•Value
Invent
•New
Create
•Original
Research
•Knowledge
Develop
•Systematic
•Incremental
ISO/TC 279/WG 2 Terminology, terms and definitions

THE
INNOVATION
HOUSE
•Opportunities
IDENTIFY &
DEFINE
•Potential
concepts
CREATE
•Validated
concepts
PROTOTYPE
•Working
solutions
DEVELOP
•Solutions
DEPLOY
ISO/TC 279/WG 1
Innovation Management System
Vision
Strategy
Objectives
Planning
Performance evaluation
Improvement
Culture
Collaboration
Resources
Methods&Tools
Strategic
Intelligence
Intellectual
Property
Competence
Awareness
Communication

INNOVATION
METHODS AND
TOOLS
ISO/TC 279/WG 3 Methods and Tools
Innovation
Partnerships
Strategic
Intelli-
gence
Intellectual
Property

Berger et al. Innovating at the Top: How Global CEOs Drive Innovation for Growth and Profit. 2008.
KEY INNOVATION MANAGEMENT
PRINCIPLES
Add value to the organisationVALUE
Challenge the organisation’s strategy and objectivesCHALLENGE
Motivate and mobilise for organisational developmentMOTIVATE
Be timely and focused on the futureFUTURE-FOCUSED
Allow for context and promote the adoption of best practiceCONTEXT-FOCUSED
Be flexible and holisticFLEXIBLE
Be an effective and reliable processEFFECTIVE
ISO/TC 279/WG 4 Innovation Management Assessment

ISO TC 279 –
INNOVATION MANAGEMENT (IM)
ISO TC 279
IM System Terminology
Methods &
Tools
Assessment
Improve
• Change
• Value
Invent
• New
Create
• Original
Research
• K now ledge
Develop
• Syst emat ic
• Increment al
2018 201820192018

34 PARTICIPATING MEMBERS
14 OBSERVING MEMBERS

WANT TO KNOW MORE?
➢Contact your national standardisation body:
List available here :http://www.iso.org/iso/about/iso_members.htm
➢Visit the YouTube Channel:
https://www.youtube.com/playlist?list=PLQCLIVfXBWREeRCOjR3qrKTfAJ4cGQtTR
➢Follow #ISOinnovation
➢Write to ISO TC 279 Chairwoman: alice.decasanove@airbus.com

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The Why, What, and How of Innovation Management - ISO TC 279

1. THE WHY, WHAT, AND HOW OF INNOVATION MANAGEMENT Introduction to ISO/TC 279 Dr. Sonia Ben Hamida, Design-to-Value Manager, ArianeGroup

2. Martin, Roger L. The Design of Business. 2009 Innovation is not just about technology. It’s about what people desire, and if it is technically feasible as well as economically viable. Desirability ProfitabilityFeasibility An innovation is anything that is both new and useful. It can be a product or a service. It can be a process or a way of organizing. It can be incremental, or it can be breakthrough. WHAT DO WE MEAN BY INNOVATION?

3. WHY INNOVATE? Innovate to Energize Innovate to Grow and make Profit Innovate to Survive Maital and Seshadri. Innovation Management: Strategies, Concepts and Tools for Growth and Profit. 2012

4. OUTLINE Why manage innovation? What to manage? How to manage innovation?

5. OUTLINE Why manage innovation? What to manage? How to manage innovation?

6. WHY MANAGE INNOVATION? From Serendipity to Systematic Process Insights IdeasPrototype Solution *(Harvard Business Review 2014)

7. OUTLINE Why manage innovation? What to manage? How to manage innovation?

8. EXECUTION VS INNOVATION Execution Innovation Objective Measure financial results Measure the reduction of risk & uncertainty Metrics Key Performance Indicators Testing Assumptions/ Hypotheses Risk Being disrupted by competitors Implementing an idea that won’t work Financials Real return of a business Expected return of a business (to be tested) Predictability High Low Failure Not an option Part of the iterative learning process Cost of failure Negative outcome “to be punished” Investment to learn what works and what doesn’t Osterwalder “Innovation Metrics vs Execution Metrics”. 2017

9. OUTLINE Why manage innovation? What to manage? How to manage innovation?

10. TO INNOVATE INVOLVES TO… Innovate Improve •Change •Value Invent •New Create •Original Research •Knowledge Develop •Systematic •Incremental ISO/TC 279/WG 2 Terminology, terms and definitions

11. THE INNOVATION HOUSE •Opportunities IDENTIFY & DEFINE •Potential concepts CREATE •Validated concepts PROTOTYPE •Working solutions DEVELOP •Solutions DEPLOY ISO/TC 279/WG 1 Innovation Management System Vision Strategy Objectives Planning Performance evaluation Improvement Culture Collaboration Resources Methods&Tools Strategic Intelligence Intellectual Property Competence Awareness Communication

12. INNOVATION METHODS AND TOOLS ISO/TC 279/WG 3 Methods and Tools Innovation Partnerships Strategic Intelli- gence Intellectual Property

13. Berger et al. Innovating at the Top: How Global CEOs Drive Innovation for Growth and Profit. 2008. KEY INNOVATION MANAGEMENT PRINCIPLES Add value to the organisationVALUE Challenge the organisation’s strategy and objectivesCHALLENGE Motivate and mobilise for organisational developmentMOTIVATE Be timely and focused on the futureFUTURE-FOCUSED Allow for context and promote the adoption of best practiceCONTEXT-FOCUSED Be flexible and holisticFLEXIBLE Be an effective and reliable processEFFECTIVE ISO/TC 279/WG 4 Innovation Management Assessment

14. OUTLINE Why manage innovation? What to manage? How to manage innovation?

15. ISO TC 279 – INNOVATION MANAGEMENT (IM) ISO TC 279 IM System Terminology Methods & Tools Assessment Improve • Change • Value Invent • New Create • Original Research • K now ledge Develop • Syst emat ic • Increment al 2018 201820192018

16. 34 PARTICIPATING MEMBERS 14 OBSERVING MEMBERS

17. WANT TO KNOW MORE? ➢Contact your national standardisation body: List available here :http://www.iso.org/iso/about/iso_members.htm ➢Visit the YouTube Channel: https://www.youtube.com/playlist?list=PLQCLIVfXBWREeRCOjR3qrKTfAJ4cGQtTR ➢Follow #ISOinnovation ➢Write to ISO TC 279 Chairwoman: alice.decasanove@airbus.com

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The Why, What, and How of Innovation Management - ISO TC 279

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