The Wolf of Link Street - SMX Israel 2014
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The document discusses strategies for building relationships with influencers and VIPs in order to gain links and promote content. It emphasizes focusing on providing value to others before asking for anything in return. Some key tactics include researching popular influencers on social media, creating high-quality content, personalizing outreach, making it easy for influencers to engage by laying out clear next steps, anticipating objections, and thanking influencers for their time. The overall message is that relationship building is crucial for successful link building and promotion.
The Wolf of Link Street - SMX Israel 2014
- 1. THE WOLF OF LINK STREET Tom Harari Director of Strategy @ IACQUIRE @Tomharari
- 2. DOWNLOAD 際際滷s Here: bit.ly/smx2014wolf Tom Harari Director of Strategy @ IACQUIRE @Tomharari
- 3. ABOUT ME Tom Harari Director of strategy @Iacquire Worked for Omnicom Media Group Consulted fortune 500 companies & SMBs Started my SEO Journey as a Link Builder @IACQUIRE
- 4. WHO HERE THINKS AT LINK BUILDING THEY ARE AWESOME @tomharari
- 5. CLICK TO EDIT MASTER TITLE STYLE Let Me Tell You A Secret iacquire.com @tomharari
- 6. LINK BUILDING IS A FOOLS GAME iacquire.com @tomharari
- 7. ANY TACTIC MEANT TO BUILD UNNATURAL LINKS will get smacked down iacquire.com @tomharari
- 8. ANY TACTIC MEANT TO BUILD UNNATURAL LINKS will get smacked down iacquire.com @tomharari
- 9. We have Enough Tactics http://www.linkbuildingbook.com/ iacquire.com http://pointblankseo.com/link-building-strategies @tomharari
- 10. If you want to be a BOSS iacquire.com @tomharari
- 11. You Need To Build Relationships iacquire.com @tomharari
- 12. Building relationships leads to this iacquire.com @tomharari
- 13. Content Marketing Process Research Measurement This is SO much easier when you got buy-in during the first few stages Ideation Promotion Staging Development iacquire.com @tomharari
- 14. If you want to stand out from everyone else iacquire.com @tomharari
- 17. TWTRland Drill down by Location, Gender, and Age Add additional skills/topics See Amplification/Reach /Relevance iacquire.com @tomharari
- 18. TWTRland Drill down by Location, Gender, and Age Add additional skills/topics See Amplification/Reach /Relevance iacquire.com @tomharari
- 19. TWTRland Drill down by Location, Gender, and Age Add additional skills/topics See Amplification/Reach /Relevance iacquire.com @tomharari
- 22. Deep Dive With Followerwonk iacquire.com @tomharari
- 23. Deep Dive With Followerwonk iacquire.com @tomharari
- 26. Great Content Is not good enough iacquire.com @tomharari
- 27. 10 Basic Pillars To get You Started 1. Gives a unique angle to a told story 2. Shares new information 3. Has a backbone of a strong intro, body, and conclusion 4. Is not thin content (i.e., doesnt simply identify a problem without really giving any solutions) 5. Is newsworthy: creates a stir, is tied to a current event, and doesnt cover stale news iacquire.com 6. 7. 8. 9. Is backed up by research Offers a solution Has a clear audience in mind Demonstrates why the topic is important and whom it affects 10. Passes the so what? test @tomharari
- 28. Switch From ME To YOU iacquire.com @tomharari
- 35. Provide Value First Focus on a benefit to them first before ever asking for a thing iacquire.com http://www.youtube.com/watch?v=cFdCzN7RYbw @tomharari
- 36. Never Anticipate Anything in Return iacquire.com @tomharari
- 37. When you ask selfishly, the other person responds selfishly (or not at all) Noah Kagan - AppSumo iacquire.com http://okdork.com/2012/10/09/make-it-easy-to-say-yes/ @tomharari
- 39. VIPS & Influencers are used to: People being nervous or uncomfortable around them People asking them for shit People who lack confidence iacquire.com @tomharari
- 40. What You Want To Accomplish: Establish rapport & Credibility Show youre sharp & Enthusiastic Show youre an expert iacquire.com @tomharari
- 41. Getting an introduction from someone you both know doesnt hurt iacquire.com @tomharari
- 47. Important people are busy Get to the point iacquire.com @tomharari
- 48. Important people are busy Get to the point iacquire.com @tomharari
- 49. Make it Easy To Say Yes iacquire.com @tomharari
- 50. Dont Make Them Think Lay out clear next steps iacquire.com @tomharari
- 51. Ramit Sethi IWillTeachYouToBeRich.com Personalize it. I personalized every email I sent and got a tremendous response rate of over 90%. Use my motto -- "Don't make the busy person do your work for you" -- and suggest ideas to them. http://www.iwillteachyoutoberich.com/blog/how-to-ask-for-something-from-an-important-person-and-actually-get-it/ iacquire.com @tomharari
- 52. INVOLVE THEM IN THE PROCESS If they agreed to give a quote or a story for your piece theyre much more likely to help you share it iacquire.com @tomharari
- 54. Think Hard About Why They might say no And counter it before They bring it up iacquire.com @tomharari
- 55. youll be surprised at the people you become friends with @tomharari
- 56. And how effective they can be for you iacquire.com @tomharari