The poster for the film "The Woman in Black" depicts the close-up face of the main protagonist in the foreground against a backdrop of fog. This establishes the horror genre and builds intrigue around the character who will play a significant role. Very little text is included on the poster to emphasize mystery and focus attention on the unsettling image. The text that is featured uses a scratched font for continuity and to brand the film. The monochromatic color scheme of greys, blacks, and whites fits with the 1800s time period setting of the film.