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The World of Snapchat

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Kiara J. Allen
Kiara J. Allen

This document provides an overview of Snapchat, its features like geofilters, and how higher education and research institutions can benefit. It explains that Snapchat is a photo/video messaging app popular among younger users that allows time-limited sharing with friends. Geofilters are custom graphics that can be overlaid on snaps taken in a specific location. The document outlines how brands have successfully used geofilters and provides guidelines for creating and submitting them. It notes challenges in measuring their success and suggests manual tracking and other platforms to gauge engagement.

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The World of Snapchat
? What is Snapchat? ? What are ¡®geofilters¡¯? ? Benefits to HE&R
? A video/photo messaging application ? Sent/Received are called ¡®snaps¡¯ ? Developed by 4 Stanford students (2011) ? Fun and innovative ? Time limit ? Sent to a controlled list of recipients (50 max)
? 2011 ¨C Snapchat introduced to public ? 2013 ¨C Snapchat stories ? 2014 ¨C Snapchat Geofilters
? Special graphic overlays for snaps ? Used in a specified geographic location
? Self-destructing ? Less planning ¨Cauthentic ? Rapid Growth ? 700 million snaps sent per day ? Top 3 rank in the iPhone app store in U.S.
? Over 100 million active users ? Over 60% of users are 13-25 (mostly female) ? Very similar to FB & Instagram
? Continue to market to target audience ? Drive traffic to established social platforms ? Appealing to younger crowd = prompting older demo to participate
? Brands who have Snapchat Geofilters: ? Disney World (@waltdisneyworld) ? Disneyland (@disneyland) ? Cedar Point (@cedarpointsnaps)
? No account needed ? Fun & easy way for guests to document experience ? Can be created for events + locations ? Diffusion of innovation ? Adopt new ideas
? Guidelines ? Web-optimized ? Must be .png file ? Must be width of1080 pixels + height of 1920 pixels ? Must be original, relevant, and creative ? Choose Geographic location ? Why is this location special to you?
? After submission online, Snapchat will contact you via email ? Filters can be deleted on snapchat.com ? Process is FREE ? Other features do cost money (ads)
? Difficult to measure success ? No way to track a ¡®geofilter¡¯ due to lack of Snapchat analytics ? In an effort to track filter usage the use of other established ? Manually track engagement ? Completion Rate ? Screenshot Rate ? Direct message
? Tap to view ? Snapcodes ? Transparency report ? Discover ? Snapcash ? Advertising ? Campus Story ? OurStory ? Chat

More Related Content

The World of Snapchat

  • 2. ? What is Snapchat? ? What are ¡®geofilters¡¯? ? Benefits to HE&R
  • 3. ? A video/photo messaging application ? Sent/Received are called ¡®snaps¡¯ ? Developed by 4 Stanford students (2011) ? Fun and innovative ? Time limit ? Sent to a controlled list of recipients (50 max)
  • 4. ? 2011 ¨C Snapchat introduced to public ? 2013 ¨C Snapchat stories ? 2014 ¨C Snapchat Geofilters
  • 5. ? Special graphic overlays for snaps ? Used in a specified geographic location
  • 6. ? Self-destructing ? Less planning ¨Cauthentic ? Rapid Growth ? 700 million snaps sent per day ? Top 3 rank in the iPhone app store in U.S.
  • 7. ? Over 100 million active users ? Over 60% of users are 13-25 (mostly female) ? Very similar to FB & Instagram
  • 8. ? Continue to market to target audience ? Drive traffic to established social platforms ? Appealing to younger crowd = prompting older demo to participate
  • 9. ? Brands who have Snapchat Geofilters: ? Disney World (@waltdisneyworld) ? Disneyland (@disneyland) ? Cedar Point (@cedarpointsnaps)
  • 10. ? No account needed ? Fun & easy way for guests to document experience ? Can be created for events + locations ? Diffusion of innovation ? Adopt new ideas
  • 11. ? Guidelines ? Web-optimized ? Must be .png file ? Must be width of1080 pixels + height of 1920 pixels ? Must be original, relevant, and creative ? Choose Geographic location ? Why is this location special to you?
  • 12. ? After submission online, Snapchat will contact you via email ? Filters can be deleted on snapchat.com ? Process is FREE ? Other features do cost money (ads)
  • 13. ? Difficult to measure success ? No way to track a ¡®geofilter¡¯ due to lack of Snapchat analytics ? In an effort to track filter usage the use of other established ? Manually track engagement ? Completion Rate ? Screenshot Rate ? Direct message
  • 14. ? Tap to view ? Snapcodes ? Transparency report ? Discover ? Snapcash ? Advertising ? Campus Story ? OurStory ? Chat