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The youth prest.

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This document summarizes a business plan for a pet care company called 2HoPe. The company aims to provide quality pet care services and products to the domestic and international markets. It will offer services like health care, pet boarding, grooming and training. Products will include pet food, accessories, medicines and vaccines. The plan outlines the company's mission, goals, target market, competitors, marketing and financial strategies. It projects increasing revenue and profit over the first 6 months of operation.

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THE YOUTH Members Leader: Tran Thai Dan Thanh Nguyen Trieu Phuc Hai Nguyen Hai Phuong Hanh Do Thi Phuong Dung Tran Nguyen Khoa Hung Pham Chau Bao Khoa Truong Tran Ngoc Son
Contents Company Information Market Analysis Products and Services Campaign Financial Analysis Management Clip Le Quoc Nam
Company Information 2HoPe 2nd Home of Pets From Human With Love
Company Introduction Objective Reach the goal of being an successful, credibility corporation. Earning back the capital within 5 years. Making a good image in both domestic and oversea markets.
Company Introduction Mission We always care about our customers through providing best quality products and services. We always try to contribute to the community by enriching peoples mind with the love of animals. We always expect to enhance Vietnams image in the eyes of international friends.
Company Introduction Keys to success In close relationship with trustworthy foreigner suppliers to have best resources of the high quality goods with lower costs compare to others competitors. Direct marketing is our major campaign to introduce our long-term care for customers. Competitive price.
Market Analysis Target market: All classes of income with pets care demands. Market demands: Having a pet. High requirement in choosing race. Pets health caring services. Training pets.
Market Analysis Competitors Available competitors: Veterinary surgeries. Pets house, pet-selling shops: Pet Mart (Ha Noi Pet shop, pet groomer, pet training); Petworld Petshop (Q5, TP.HCM); Nana pet (Online shop); Oh My Pet Shop (Q.Phu Nhuan, TP.HCM). Small retailers, illegal traders,
Why should customers choose us?
Why should customers choose us? Quality guarantee Professionalism Reasonable price Special offers for patrons Conscientiousness Responsible Why?
Customers All households which have the demand of keeping a pet (dogs, cats). Owners expect to train their pets. Freq. Percent Total 5,396 100% Have pets 4,163 77.1% Do not have pets 1,233 22.9% Clip Maps owner (Hotel 1)
Services Health care
Services Keeping pets when owners are away
Services Pets grooming
Services Training
Services Pets breeding (chosen from purebred pets)
Products Main food Extra nutritious food
Products Pets houses Accessories
Products Preventing and curing medicines Vaccine
Campaigns Initial customers Marketing Sales Finance
Customers Relationship Direct surveys
Marketing Direct marketing Indirect marketing Pets golden day
Sales Direct sale Online
Financial Analysis Initial capital - Infrastructure: 20.5 billions - - Building cost - - Furniture cost - - Medical equipments - Products imported: 850 millions - - Cages, toys, clothes, foods - - Medicine and vaccine
Financial Analysis Expenses: Promotion and sample fees: 400 millions Staffs salary: 200 millions/months
Income and Expenses in the first month Revenue: 200,000,000 include: Products: 1,500 x 80,000 = 120,000,000 Services: 200 x 400,000 = 80,000,000 Expenses: 310,000,000 Salary: 200,000,000 Advertising & Products sample: 100,000,000 Electricity and Water costs: 10,000,000
Financial Analysis Cash flow forecast January 31 February 28 March 31 April 30 May 31 June 30 Cash of Start of Project 1,700,000,000 Cash in for Month 200,000,000 220,000,000 246,000,000 283,000,000 334,000,000 407,000,000 Cash out for Month 310,000,000 280,000,000 280,000,000 270,000,000 270,000,000 250,000,000 Monthly Cash Flow from Operation (110,000,000) (60,000,000) (34,000,000) 13,000,000 64,000,000 157,000,000 Cumulative Cash Balance (110,000,000) (170,000,000) (204,000,000) (191,000,000) (127,000,000) 30,000,000
Management CEO Finance Assistants Marketing Staffs Sales Staffs R&D Assistants HR Staffs Medical Expert Assistants Veterinarians
Thank you for your attention

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The youth prest.

  • 1. THE YOUTH Members Leader: Tran Thai Dan Thanh Nguyen Trieu Phuc Hai Nguyen Hai Phuong Hanh Do Thi Phuong Dung Tran Nguyen Khoa Hung Pham Chau Bao Khoa Truong Tran Ngoc Son
  • 2. Contents Company Information Market Analysis Products and Services Campaign Financial Analysis Management Clip Le Quoc Nam
  • 3. Company Information 2HoPe 2nd Home of Pets From Human With Love
  • 4. Company Introduction Objective Reach the goal of being an successful, credibility corporation. Earning back the capital within 5 years. Making a good image in both domestic and oversea markets.
  • 5. Company Introduction Mission We always care about our customers through providing best quality products and services. We always try to contribute to the community by enriching peoples mind with the love of animals. We always expect to enhance Vietnams image in the eyes of international friends.
  • 6. Company Introduction Keys to success In close relationship with trustworthy foreigner suppliers to have best resources of the high quality goods with lower costs compare to others competitors. Direct marketing is our major campaign to introduce our long-term care for customers. Competitive price.
  • 7. Market Analysis Target market: All classes of income with pets care demands. Market demands: Having a pet. High requirement in choosing race. Pets health caring services. Training pets.
  • 8. Market Analysis Competitors Available competitors: Veterinary surgeries. Pets house, pet-selling shops: Pet Mart (Ha Noi Pet shop, pet groomer, pet training); Petworld Petshop (Q5, TP.HCM); Nana pet (Online shop); Oh My Pet Shop (Q.Phu Nhuan, TP.HCM). Small retailers, illegal traders,
  • 9. Why should customers choose us?
  • 10. Why should customers choose us? Quality guarantee Professionalism Reasonable price Special offers for patrons Conscientiousness Responsible Why?
  • 11. Customers All households which have the demand of keeping a pet (dogs, cats). Owners expect to train their pets. Freq. Percent Total 5,396 100% Have pets 4,163 77.1% Do not have pets 1,233 22.9% Clip Maps owner (Hotel 1)
  • 13. Services Keeping pets when owners are away
  • 16. Services Pets breeding (chosen from purebred pets)
  • 17. Products Main food Extra nutritious food
  • 18. Products Pets houses Accessories
  • 19. Products Preventing and curing medicines Vaccine
  • 20. Campaigns Initial customers Marketing Sales Finance
  • 21. Customers Relationship Direct surveys
  • 22. Marketing Direct marketing Indirect marketing Pets golden day
  • 23. Sales Direct sale Online
  • 24. Financial Analysis Initial capital - Infrastructure: 20.5 billions - - Building cost - - Furniture cost - - Medical equipments - Products imported: 850 millions - - Cages, toys, clothes, foods - - Medicine and vaccine
  • 25. Financial Analysis Expenses: Promotion and sample fees: 400 millions Staffs salary: 200 millions/months
  • 26. Income and Expenses in the first month Revenue: 200,000,000 include: Products: 1,500 x 80,000 = 120,000,000 Services: 200 x 400,000 = 80,000,000 Expenses: 310,000,000 Salary: 200,000,000 Advertising & Products sample: 100,000,000 Electricity and Water costs: 10,000,000
  • 27. Financial Analysis Cash flow forecast January 31 February 28 March 31 April 30 May 31 June 30 Cash of Start of Project 1,700,000,000 Cash in for Month 200,000,000 220,000,000 246,000,000 283,000,000 334,000,000 407,000,000 Cash out for Month 310,000,000 280,000,000 280,000,000 270,000,000 270,000,000 250,000,000 Monthly Cash Flow from Operation (110,000,000) (60,000,000) (34,000,000) 13,000,000 64,000,000 157,000,000 Cumulative Cash Balance (110,000,000) (170,000,000) (204,000,000) (191,000,000) (127,000,000) 30,000,000
  • 28. Management CEO Finance Assistants Marketing Staffs Sales Staffs R&D Assistants HR Staffs Medical Expert Assistants Veterinarians
  • 29. Thank you for your attention