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TheLAFashionMagazineMediaKit2

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Jeffrey Vaughn

This document provides information about The LA Fashion Magazine media kit. It summarizes the magazine's content, readership demographics, print specifications, editorial calendar, website and advertising opportunities across multiple platforms. The LA Fashion Magazine delivers fashion, beauty and lifestyle content in both print and digital formats focused on Los Angeles. It has a circulation of 30,000 copies and reaches an affluent, educated audience between 25-54 years old. Advertising rates are provided for print, website, video and events.

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MEDIA KIT
From celebrity to street, we deliver the latest trends in fashion, retail, beauty, art, travel and entertainment. Each issue is a compelling m辿lange of style AND substance that showcases the unique talents and trends that can only be found in L.A. Recognized worldwide, The LA Fashion Magazine is the go-to source for all things fashion and style in Los Angeles. We deliver exceptional content with award-winning photography and graphics with a distinct voice in the world of fashion magazines. No other LA-based magazine delivers content in both digital and print formats that features and celebrates the diverse and provocative culture that is LA. Randy Dunbar Editor-in-chief Creative Director The West Coast Authority on all Things Fashion + Style the
TheLAFashionMagazineMediaKit2
AVERAGE AGE OF OUR READERS, BOTH MALE AND FEMALE FEMALE READERSHIP SINGLE COLLEGE EDUCATED MEDIAN HOUSEHOLD INCOME 2554 60% 82% CIRCULATION: 30,000 COPIES PASS ALONG RATE 5.46 TOTAL CIRCULATION: 163,800 75% $150,000+
March2016 October2015 December2016 December2015 September2016 June2016 YOUNG HOLLYWOOD/SPRING BEAUTY/FALL/GIFT THE SUMMER ISSUE LA FASHION DESIGNERS/ FALL ISSUE THE HOLIDAY ISSUE THE HOLIDAY ISSUE FORWARDTHE EDITORIAL CALENDAR
MAGAZINE SPECS TRIM SIZE: 9 x 10.875 LIVE AREA: .25 in within trim BLEED: .125 in past trim PRINTING PROCESS: Web Offset BINDING METHOD: Perfect Bound AD SUBMISSION All ads should be emailed in PDF/X-1a:2003 format to: advertise@thelafashion.com All images should be 300 dpi and converted to CMYK with the SWOP2006_ Coated3V2 color setting. SWOP proofs are optional. LA FASHION cannot be responsible for color matching without a SWOP proof or for shifts in color from RGB or Spot to CMYK color conversions. PRICE PER RUN 1 ISSUE 2 ISSUES 4 ISSUES Full Page $3,500 $3,200 $2,500 2 Page Spread $4,500 $4,200 $3,500 1/2 Page $2,100 $2,000 $1850 1/4 Page $1,400 $1,200 $900 Front/Inside Spread $6,900 $5,750 $4,400 Back Cover $8,650 $6,400 $5,200 Inside Back Cover $5,800 $4,600 $3,500 the rates effective 9/15
the 2 page spread full page is 18x10.875 with a .25 inch bleed. Copy should be 1/2 inch inside from trim full page full page is 9x10.875 with a .25 inch bleed. Copy should be 1/2 inch inside from trim 1/2 Page Half page 9x5.25 with .25 bleed Copy should be 1/2 inch inside from trim 1/4 page ads Quarter page ads are 4.25x5.25 PRINT ADVERTISING SPECS All files should be PDF @300 dpi. CMYK, no spot colors.
THELAFASHION.COM THE GO-TO SOURCE FOR ALL THINGS FASHION + STYLE CONTENT DAILY We report daily on the world of fashion, style, people and events. TheLAFashion.com is the largest fashion portal on the West Coast, with a reach of over 1 million visitors monthly and counting. YOUR LA GUIDE TO FASHION We cover all the fashion events in LA with a series of networks and relationships unique to the city. HOLLYWOOD Hollywood is our backyard and we report on all the events that make this tinsel town shine. From celebrities to stylists we have the insider view on Hollywood. GLOBAL REACH The LAFashion.com has global reach as we connect the reader to the world of fashion with an international network of reporters.
AD UNIT SPECS RATES Cube 160 x 90 ROS -足 Run of Site $10 CPM Target Section $15 CPM Home Page $20 CPM Leaderboard 728 x 90 ROS -足 Run of Site $20 CPM Target Section $30 CPM Home Page $35 CPM Box AD 300 x 250 ROS -足 Run of Site $20 CPM Target Section $25 CPM Home Page $30 CPM Rotating Box AD 300 x 250 $800 Per Month Skyscraper 160 x 600 ROS -足 Run of Site $10 CPM Target Section $15 CPM Home Page $20 CPM Rich Media Expanding Box 300 x 250 ROS -足 Run of Site $15 CPM Target Section $20 CPM Home Page $25 CPM Eye Blaster / Floating Ad Home Page $25 CPM Target Section $20 CPM Expanding Leaderboard ROS -足 Run of Site $15 CPM Target Section $20 CPM Home Page $25 CPM Corner Peel 600 x 600 Home Page $30 CPM Target Section $20 CPM Online Video Ads $25 CPM RATE CARD 2015/16
CONNECT YOUR OUR MULTI-MED PRINT WEB TABLET You Tube Channel / Video Distribu@on EVENTS the
R BRAND TO ALL DIA PLATFORMS MOBILE Blogs E-足COMMERCE SOCIAL NETWORKING NEWSLETTERS / E-足MAILS
1200 Santee Street Suite 1200 Los Angeles, CA 90015 thelafashion.com the CONTACT Jeff Vaughn VP Advertising Sales jeffvaughn@thelafashion.com 310-569-6867 LA FASHION MULTIMEDIA, INC.

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TheLAFashionMagazineMediaKit2

  • 2. From celebrity to street, we deliver the latest trends in fashion, retail, beauty, art, travel and entertainment. Each issue is a compelling m辿lange of style AND substance that showcases the unique talents and trends that can only be found in L.A. Recognized worldwide, The LA Fashion Magazine is the go-to source for all things fashion and style in Los Angeles. We deliver exceptional content with award-winning photography and graphics with a distinct voice in the world of fashion magazines. No other LA-based magazine delivers content in both digital and print formats that features and celebrates the diverse and provocative culture that is LA. Randy Dunbar Editor-in-chief Creative Director The West Coast Authority on all Things Fashion + Style the
  • 4. AVERAGE AGE OF OUR READERS, BOTH MALE AND FEMALE FEMALE READERSHIP SINGLE COLLEGE EDUCATED MEDIAN HOUSEHOLD INCOME 2554 60% 82% CIRCULATION: 30,000 COPIES PASS ALONG RATE 5.46 TOTAL CIRCULATION: 163,800 75% $150,000+
  • 5. March2016 October2015 December2016 December2015 September2016 June2016 YOUNG HOLLYWOOD/SPRING BEAUTY/FALL/GIFT THE SUMMER ISSUE LA FASHION DESIGNERS/ FALL ISSUE THE HOLIDAY ISSUE THE HOLIDAY ISSUE FORWARDTHE EDITORIAL CALENDAR
  • 6. MAGAZINE SPECS TRIM SIZE: 9 x 10.875 LIVE AREA: .25 in within trim BLEED: .125 in past trim PRINTING PROCESS: Web Offset BINDING METHOD: Perfect Bound AD SUBMISSION All ads should be emailed in PDF/X-1a:2003 format to: advertise@thelafashion.com All images should be 300 dpi and converted to CMYK with the SWOP2006_ Coated3V2 color setting. SWOP proofs are optional. LA FASHION cannot be responsible for color matching without a SWOP proof or for shifts in color from RGB or Spot to CMYK color conversions. PRICE PER RUN 1 ISSUE 2 ISSUES 4 ISSUES Full Page $3,500 $3,200 $2,500 2 Page Spread $4,500 $4,200 $3,500 1/2 Page $2,100 $2,000 $1850 1/4 Page $1,400 $1,200 $900 Front/Inside Spread $6,900 $5,750 $4,400 Back Cover $8,650 $6,400 $5,200 Inside Back Cover $5,800 $4,600 $3,500 the rates effective 9/15
  • 7. the 2 page spread full page is 18x10.875 with a .25 inch bleed. Copy should be 1/2 inch inside from trim full page full page is 9x10.875 with a .25 inch bleed. Copy should be 1/2 inch inside from trim 1/2 Page Half page 9x5.25 with .25 bleed Copy should be 1/2 inch inside from trim 1/4 page ads Quarter page ads are 4.25x5.25 PRINT ADVERTISING SPECS All files should be PDF @300 dpi. CMYK, no spot colors.
  • 8. THELAFASHION.COM THE GO-TO SOURCE FOR ALL THINGS FASHION + STYLE CONTENT DAILY We report daily on the world of fashion, style, people and events. TheLAFashion.com is the largest fashion portal on the West Coast, with a reach of over 1 million visitors monthly and counting. YOUR LA GUIDE TO FASHION We cover all the fashion events in LA with a series of networks and relationships unique to the city. HOLLYWOOD Hollywood is our backyard and we report on all the events that make this tinsel town shine. From celebrities to stylists we have the insider view on Hollywood. GLOBAL REACH The LAFashion.com has global reach as we connect the reader to the world of fashion with an international network of reporters.
  • 9. AD UNIT SPECS RATES Cube 160 x 90 ROS -足 Run of Site $10 CPM Target Section $15 CPM Home Page $20 CPM Leaderboard 728 x 90 ROS -足 Run of Site $20 CPM Target Section $30 CPM Home Page $35 CPM Box AD 300 x 250 ROS -足 Run of Site $20 CPM Target Section $25 CPM Home Page $30 CPM Rotating Box AD 300 x 250 $800 Per Month Skyscraper 160 x 600 ROS -足 Run of Site $10 CPM Target Section $15 CPM Home Page $20 CPM Rich Media Expanding Box 300 x 250 ROS -足 Run of Site $15 CPM Target Section $20 CPM Home Page $25 CPM Eye Blaster / Floating Ad Home Page $25 CPM Target Section $20 CPM Expanding Leaderboard ROS -足 Run of Site $15 CPM Target Section $20 CPM Home Page $25 CPM Corner Peel 600 x 600 Home Page $30 CPM Target Section $20 CPM Online Video Ads $25 CPM RATE CARD 2015/16
  • 10. CONNECT YOUR OUR MULTI-MED PRINT WEB TABLET You Tube Channel / Video Distribu@on EVENTS the
  • 11. R BRAND TO ALL DIA PLATFORMS MOBILE Blogs E-足COMMERCE SOCIAL NETWORKING NEWSLETTERS / E-足MAILS
  • 12. 1200 Santee Street Suite 1200 Los Angeles, CA 90015 thelafashion.com the CONTACT Jeff Vaughn VP Advertising Sales jeffvaughn@thelafashion.com 310-569-6867 LA FASHION MULTIMEDIA, INC.