ThelineBtwn
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The document discusses several clients that Spanish Soho Mile has worked with and the types of projects completed for each. It includes developing a new website and marketing strategy for Spain-U.S. Chamber of Commerce's Spanish Soho Mile event. Another project was creating a responsive website for EFE Salud, the Spanish international news agency's health section. Additional projects discussed include an interactive digital magazine app for iPad magazines, software for monitoring trash levels, a GIS water control app, an UV ray mapping software, websites for various clients, and sector-focused digital marketing campaigns.
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The document discusses the challenges and strategies of managing adaptive content across multiple platforms, emphasizing the need to create content that is reusable and platform-independent. It highlights the importance of semantic content publishing systems and effective metadata in improving content workflows and user experience. Various examples from NPR illustrate the successful implementation of these concepts, showcasing the growth and flexibility achieved through their API and mobile strategy.Adapting ourselves to adaptive content
Adapting ourselves to adaptive contentKaren McGrane
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The document discusses the need for adaptive content strategies that transcend traditional multi-platform publishing methods, emphasizing structured, reusable content over fragmented approaches. Citing various examples, including NPR's use of APIs to enhance mobile strategies and content delivery, it highlights the importance of smart content management systems in creating efficient workflows. Ultimately, it argues that embracing a more flexible and strategic approach to content will encourage innovation and improved user experiences.Predictions
PredictionsCatherine Elder
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Catherine Elder provides predictions for trends in 2013, beginning with a focus on mobile, social, gamification, cloud computing, bring your own device (BYOD), big data, and integrating social, local, mobile, commerce and data (SoLoMoCoDa). She predicts growth in mobile internet usage, tablets, apps and time spent on mobile. Companies will need to provide consistent user experiences across multi-channel and multi-screen environments. Other trends include augmented reality, crowdsourcing, and solid state storage. Millennials will make up a large part of the workforce and have different expectations around technology and social media. Many companies still lag behind in implementing new technologies and having effective social media and mobile strategies.Predictions
PredictionsCatherine Elder
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Catherine Elder provides predictions for trends in 2013, beginning with a focus on mobile, social, gamification, cloud computing, bring your own device (BYOD), big data, and combining all these trends into one term ("SoLoMoCoDa"). She predicts growth in mobile internet usage, tablets, apps, and time spent on mobile. Companies will need to provide consistent user experiences across multi-channel and multi-screen environments. Other predictions include increased use of augmented reality, crowdsourcing, and solid state storage, as well as the challenges of a new millennial workforce and lagging adoption rates among companies.Modern Digital Design: The power of Responsive Design
Modern Digital Design: The power of Responsive DesignValtech UK
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The document discusses the evolution and significance of responsive web design, introduced by Ethan Marcotte in 2010, which allows websites to adapt to various screen sizes and orientations. It emphasizes the benefits of responsive design, including improved user experience, SEO advantages, and cost efficiency by eliminating the need for multiple site versions. With increasing device usage, particularly smartphones and tablets, the document asserts that 2013 marks a pivotal year for implementing responsive design in web development.Inkling Trends 2013
Inkling Trends 2013Nico Sarti
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The document discusses trends in marketing and digital innovation for 2013. It notes that marketing must be "awesome" or engaging to stand out. Open APIs will allow developers and fans to innovate using brand properties. Big data and data visualization will be important, allowing companies to personalize experiences and products. Mobile internet access will surpass desktop for the first time. Brands must plan for a "mobile first" future. Accessibility and experiences are replacing ownership as models of consumerism.Mobile_Presentation
Mobile_Presentationkkador
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This document discusses the rise of mobile and tablet use and considerations for designing websites for mobile/tablet users. Key points include: 88% of US adults now own a cell phone; by 2015 there will be nearly 500 million tablet users; responsive design is needed to optimize the user experience across different screen sizes and platforms. Accessibility is important to ensure usability for all, including those using assistive technologies or having other needs. Design approaches like responsive web design help create accessible, interactive experiences for mobile and tablet users.Prophets trends in Interactive Design 2012
Prophets trends in Interactive Design 2012Prophets Agency
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The document highlights emerging design trends for 2011 and predictions for 2012 by designer Petra Sell. Key trends include the rise of responsive design, the importance of user experience over mere functionality, and the mainstream adoption of custom fonts. Sell emphasizes the need for designers to embrace unpredictability and make design decisions based on instinct and user feedback.Prophets trends-in-interactive-design
Prophets trends-in-interactive-designRobert Kostka-Zawadzki
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The document discusses emerging interactive design trends in 2012. It identifies content as increasingly important, with users prioritized over devices. Responsive design and custom fonts are becoming mainstream, while Flash declines. CSS animation is replacing Flash, and parallax, scrolling effects are common. Apps are inspiring web design, focusing on useful and attractive experiences. Bookmarking is getting more visual through sites like Pinterest. Technological progress includes HTML5 video, WebGL experiments, and responsive design adapted for different devices. The future involves embracing unpredictability, rethinking workflows, following intuition, and focusing on the user experience.Custmz 4 vacature
Custmz 4 vacatureBrigitte Vleghels
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The document discusses the rise of digital magazines and how CUSTMZ can be used to create them. It notes that digital magazines allow for rich media, interactivity, personalization, and tracking to better engage readers. CUSTMZ is presented as an easy-to-use platform that allows users to create digital magazines without technical expertise and gain insights into reader behavior. Examples of companies using CUSTMZ to create successful digital magazines are provided.NATIVE VML Trends Report August 2015
NATIVE VML Trends Report August 2015VML South Africa
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The document provides an overview of trends in marketing, storytelling and digital culture from August and September 2015 issues of The Trends Report. Key trends discussed include:
1) Advancements in virtual reality and decentralization of work/learning spaces. Holography is being tested for virtual classrooms.
2) Use of virtual technology in advertising to provide interactive brand experiences. Examples of digital car showrooms and conceptual window displays are mentioned.
3) Emerging mobile health innovations and tools that make healthcare more accessible and affordable. Examples include an x-ray pill and Alzheimer's app.
4) Convergence of industries like fashion and medicine creating new products. Examples include a sweat-sensitive textileLMA13 responsive design_final
LMA13 responsive design_finalRobert Algeri
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Mobile traffic to law firm websites has increased 101% in the past year, with over 10% of visitors now using mobile devices. Within two years, nearly 40% of website visitors are projected to access sites via mobile. However, many law firm websites are not optimized for mobile, frustrating users. Responsive design coding ensures websites automatically adapt content layout to any screen size, providing an optimized experience across devices and eliminating the need for separate mobile sites. As mobile usage rises, especially among younger generations, responsive design is crucial for law firms to effectively engage clients through content marketing on an expanding range of devices.Responsive Web Design
Responsive Web DesignRachel Peters
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The document discusses responsive web design, which allows websites to adapt to various screen sizes and devices by employing a flexible layout, media queries, and fluid images. It highlights the growing necessity of responsive design due to increasing mobile use and provides insights on the development process and best practices for SEO. The conclusion emphasizes the importance of innovation and adaptability in web design to meet future challenges and ensure a user-friendly experience across devices.Homer michelle mobile_presentation
Homer michelle mobile_presentationMichelle Homer
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This presentation discusses the growth of mobile and tablet usage and its impact on web design. It notes that 50% of US adults currently access the web via smartphones or tablets, and this number is expected to continue growing significantly by 2016. The presentation recommends approaches like responsive design using HTML5 and CSS3 to make websites accessible across different devices. It provides examples of both mobile-friendly and non-friendly websites, and recommends tools and technologies the Adult Literacy League could use to ensure their website is accessible on all mobile and tablet devices.jyatesproject4-111025223823-phpapp02.pptx
jyatesproject4-111025223823-phpapp02.pptxssusere16bd9
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The document discusses trends in mobile usage and design. Some of the key points summarized are:
1. Mobile data usage grew 77% in 2011, with 93% growth in mobile video streaming which accounted for 39% of mobile data usage. Use of Twitter and Facebook on mobile devices also rose significantly.
2. By 2015, it is estimated that 70% of the world's population will have mobile phones. Mobile commerce is also growing rapidly, expected to increase from $3 billion in 2010 to $31 billion by 2016.
3. Websites are adapting designs to be simpler and faster loading on mobile. Features like touch screens are also being accommodated. Those who do not offer a mobile version may miss outThe future of commerce (not just e) - Working Digital 2018
The future of commerce (not just e) - Working Digital 2018NSDesign Ltd
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The document discusses the evolution and future of commerce, highlighting innovations such as voice recognition, drones, and augmented reality, which are transforming retail experiences. It emphasizes the rapid growth of e-commerce and the emergence of new job roles related to technology and digital services. Additionally, the piece reflects on the impact of social media, mobile payments, and cryptocurrencies, forecasting a shift towards more personalized and efficient online transactions.Highlights from CES 2013
Highlights from CES 2013Ethan Goodman
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1. Smart devices are becoming more common, allowing real-time content delivery and data sharing across many connected devices. Marketers will need to create content accessible across these different smart devices and platforms.
2. Emerging technologies are eliminating borders between devices, allowing seamless sharing and control of content across screens. Marketers should embrace multi-screen design to ensure consistent, engaging experiences across all consumer touchpoints.
3. New sensory technologies will stimulate multiple senses with highly interactive content in 3D, 4K, and through voice, touch, and gesture recognition. This opens opportunities for marketers to create immersive experiences engaging consumers in novel ways.Getting Down & Dirty with Responsive Web Design
Getting Down & Dirty with Responsive Web Designmartinridgway
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This document provides an overview of responsive web design. It begins by noting the increasing diversity of devices used to access websites. It then introduces responsive web design as a solution, allowing one website to adapt to different screens through a flexible grid, flexible images and media, and media queries. Examples of responsive sites are shown. Some criticisms of the approach are addressed. The business case for a responsive approach is made. Finally, the document gets into the technical details of implementing a responsive design through flexible grids, images, and media queries. It provides code examples and tips for supporting older browsers. Frameworks to help with responsive design are also mentioned.Ad
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- 9. 5. OUR CLIENTS Web development and digital marketing strategy Spanish Soho Mile | www.spanishsohomile.com
- 10. Web development and digital marketing strategy Spanish Soho Mile | www.spanishsohomile.com
- 11. Web development and digital marketing strategy Spanish Soho Mile | www.spanishsohomile.com The Spain-U.S. Chamber of Commerce has been doing an event called ¡°The Spanish Soho Mile¡± for the past 7 years. For 6 years, all that they had was a blog entry at their website and an old fashion logo. They hired us because they needed a new image and a marketing strategic campaign to increase their visibility amongst Americans (the event was always packed with Spanish people but the idea behind it is to promote Spanish Fashion abroad). So we created a new image for them, a new website and designed all the digital campaign (video, bloggers, social media). The Spanish shops involved triplicated the sales and the event was a huge success.
- 12. Responsive Web Design EFE Salud | www.efesalud.com EFE is a Spanish international news agency (it¡¯s like CNN, but for Spaniards). They wanted to have a new website dedicated only to Health. This is the per fect example of responsive web design: simple, user friendly and optimized to be seen across a wide range of devices (desk top computers, iPads or mo- bile phones)
- 13. Responsive Web Design EFE Salud | www.efesalud.com
- 14. App development Digital Magazines for iPad | Esquire, Harper¡¯s Bazaar, etc Our last baby: a digital and interactive magazine for iPad that will change the way we read. In a time where mobile phones and iPad devices are on the rise, stand out with a new product is not easy. But we have. This won¡¯t only be ef fective for magazine but, in a not that far away future, repor ts and presentations would be shown like this: vimeo.com/59920097
- 15. Corporative Websites, interactive applications Engineering Projects | Trash Can Sof tware This sof tware was created in order to know if the trash can was full o empty before the garbage truck had to pick that up (avoiding to go if it was empty).
- 16. G.I.S. Applications Engineering Projects | Water control sof tware
- 17. Environment Control Systems Engineering Projects | Water control sof tware We developed a sof tware that took the data about ultraviolet (UV) rays via satellite and then mapped them on the website.
- 18. Brand and Web development, web maintenance and digital marketing strategy Spain Culture New York SCNY | www.spainculturenewyork.org
- 19. Web development and digital marketing strategy Voice Over | www.voice-over.es
- 20. Web development and digital marketing strategy Voice Over | www.voice-over.es Although the life of a shor tmovie is brief, we managed to provide Voice Over the right amount of expectation through a viral digital marketing campaign. As an example, the 200.000 visits that the shor tmovie got on VIMEO, amongst other.
- 22. Sectorally focused campaigns La Rioja | www.mx.riojawine.com
- 23. Touristic Dinamic Websites La Alhambra| www.alhambra-patronato.es