This document lists various theories related to media studies, including reception theory, narrative structures, effects theories, postmodern concepts, theories of identity, and technological concepts. Some of the key theories mentioned are Stuart Hall's reception theory, Propp's character archetypes, Todorov's equilibrium theory, Uses and Gratification theory, Baudrillard's hyperreality, Mulvey's male gaze, Marxism and hegemony, Maslow's hierarchy of needs, cultivation theory, hypodermic needle model, binary opposition, queer theory, moral panic, identity theories from Tafjal, Turner, Stryker, and Bakhtin, ideas on youth from Giroux, and concepts of technological determinism, global
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Theory grid
1. Stuart Hall¡¯s reception
theory
Enigma codes Action codes Dependency theory
Propp¡¯s 7 character theory Todorov¡¯s Equilibrium
theory
Linear/non
linear/circular/flash back-
forward narratives
Uses and Gratification
theory
Baudrillard¡¯s Hyperreality
theory
Laura Mulvey¡¯s Male Gaze
theory
Marxism Hegemony
Dominant and personal
ideologies
Maslow¡¯s Hierarchy of
needs
Cultivation theory Two step flow
The hypodermic needle
theory
Effects theory Binary opposition Postmodernism
Stereotypes/
countertypes
Pastiche Bricolage parody
Intertextuality Queer theory Alvorado¡¯s race and
ethnicity theory
Prensky¡¯s Digital natives and
digital immigrants
Demographics and
psychographics
Moral panic Tafjal and Turner
Self identity and social
identity
Stryker ¨C ideas on identity
Bakhtin ¨C ideas on identity Giroux ¨C youth as empty
category
Technological convergence Cross media convergence
Technological determinism Globalisation Cultural imperialism Web 1.0 and 2.0