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Stuart Hall¡¯s reception
theory
Enigma codes Action codes Dependency theory
Propp¡¯s 7 character theory Todorov¡¯s Equilibrium
theory
Linear/non
linear/circular/flash back-
forward narratives
Uses and Gratification
theory
Baudrillard¡¯s Hyperreality
theory
Laura Mulvey¡¯s Male Gaze
theory
Marxism Hegemony
Dominant and personal
ideologies
Maslow¡¯s Hierarchy of
needs
Cultivation theory Two step flow
The hypodermic needle
theory
Effects theory Binary opposition Postmodernism
Stereotypes/
countertypes
Pastiche Bricolage parody
Intertextuality Queer theory Alvorado¡¯s race and
ethnicity theory
Prensky¡¯s Digital natives and
digital immigrants
Demographics and
psychographics
Moral panic Tafjal and Turner
Self identity and social
identity
Stryker ¨C ideas on identity
Bakhtin ¨C ideas on identity Giroux ¨C youth as empty
category
Technological convergence Cross media convergence
Technological determinism Globalisation Cultural imperialism Web 1.0 and 2.0

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Theory grid

  • 1. Stuart Hall¡¯s reception theory Enigma codes Action codes Dependency theory Propp¡¯s 7 character theory Todorov¡¯s Equilibrium theory Linear/non linear/circular/flash back- forward narratives Uses and Gratification theory Baudrillard¡¯s Hyperreality theory Laura Mulvey¡¯s Male Gaze theory Marxism Hegemony Dominant and personal ideologies Maslow¡¯s Hierarchy of needs Cultivation theory Two step flow The hypodermic needle theory Effects theory Binary opposition Postmodernism Stereotypes/ countertypes Pastiche Bricolage parody Intertextuality Queer theory Alvorado¡¯s race and ethnicity theory Prensky¡¯s Digital natives and digital immigrants Demographics and psychographics Moral panic Tafjal and Turner Self identity and social identity Stryker ¨C ideas on identity Bakhtin ¨C ideas on identity Giroux ¨C youth as empty category Technological convergence Cross media convergence Technological determinism Globalisation Cultural imperialism Web 1.0 and 2.0