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Therese’s List Of Tough Products To Manage

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Therese Padilla
Therese Padilla

Therese provides a list of 10 tough products to manage. The products include a shower microphone, tissue/toilet paper dispenser, table and chairs that resemble surface-to-air missiles, a security scarf, a device for talking to pets, an unnamed invention, a giant Swiss army knife, an all-in-one gardening tool, a protective bubble for cars, and a back patting invention. The level of management challenge for each product ranges from 5 to 10. Therese invites the reader to suggest additional products or seek help with product management challenges from her organization's website.

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Therese’s List Of Tough Products To Manage The First 10 On My List Of 300 © AIPMM 2010
#1 The Shower Mic® While this is clearly a common practice in the shower, this product just hasn’t reached its true potential. Proposed tagline: U2 can be a rock/soap star Product Management Challenge Level: 8 Bono style sunglasses not included.
Tissue/Toilet #2 Paper Dispenser This solves a very common problem – those little pocket tissue packets just don’t hold enough paper. Yet, it seems the design might be problematic. Product Management Challenge Level: 10+ Currently in re-design – testing a new version that hides the entire unit under a hat.
Table & Chairs #3 For Four Space-saving and stylish; who wouldn’t want this surface-to- air missile clone to be in their living room? Product Management Challenge: 5 See next slide for more information
Therese’s List Of Tough Products To Manage
#4 Security Scarf Solves the annoying problem of people looking over your shoulder when you are working on confidential data Replaces the need for the supervisor hot-key to hide instances of FreeCell. Can be used with your portable device. Product Management Challenge Level: 8
#5 Bowlingual Voice Talking to the family dog is one of the most commonly requested product. This device offers a richer, fuller conversation and a clear advantage over “sit” – “speak” Product Management Challenge Level:10
Unnamed #6 Product This product, despite being a crowd favorite at the 36th Annual Exhibition Of Inventions, just isn’t gaining momentum. Product Management Challenge: 7 Comb-overs Made Easy
Giant Swiss Army #7 Knife Is it possible to go a little overboard when trying to please customers? Talk about feature creep. Product Management Challenge: 6 When you want to carry everything
Gardening All-In- #8 One Think Swiss Army Knife for your garden. No longer will you have to carry 8 different garden tools. One size fits all. Product Management Challenge Level: 10
Car Bubble #9 Want to protect your car from the elements, but still want the neighbors to see it? This is the answer – a see- through protective bubble. Product Management Challenge Level: 10
Pat On The Back #10 I have looked long and hard to find a competitor that offers this set of features. Plus, this is patented. Product Management Challenge Level: 7 Patent : US4,608,967 Date 1986 Inventor: ; Ralph R. Piro
Got a product you want to add to the collection? Send it to me at therese.padilla@aipmm.com Need help with your products? Find answers to common product management and product marketing challenges by visiting www.aipmm.com If any of these products are yours – we have a career center too! www.aipmm.com/careers © AIPMM 2010

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Therese’s List Of Tough Products To Manage

  • 1. Therese’s List Of Tough Products To Manage The First 10 On My List Of 300 © AIPMM 2010
  • 2. #1 The Shower Mic® While this is clearly a common practice in the shower, this product just hasn’t reached its true potential. Proposed tagline: U2 can be a rock/soap star Product Management Challenge Level: 8 Bono style sunglasses not included.
  • 3. Tissue/Toilet #2 Paper Dispenser This solves a very common problem – those little pocket tissue packets just don’t hold enough paper. Yet, it seems the design might be problematic. Product Management Challenge Level: 10+ Currently in re-design – testing a new version that hides the entire unit under a hat.
  • 4. Table & Chairs #3 For Four Space-saving and stylish; who wouldn’t want this surface-to- air missile clone to be in their living room? Product Management Challenge: 5 See next slide for more information
  • 6. #4 Security Scarf Solves the annoying problem of people looking over your shoulder when you are working on confidential data Replaces the need for the supervisor hot-key to hide instances of FreeCell. Can be used with your portable device. Product Management Challenge Level: 8
  • 7. #5 Bowlingual Voice Talking to the family dog is one of the most commonly requested product. This device offers a richer, fuller conversation and a clear advantage over “sit” – “speak” Product Management Challenge Level:10
  • 8. Unnamed #6 Product This product, despite being a crowd favorite at the 36th Annual Exhibition Of Inventions, just isn’t gaining momentum. Product Management Challenge: 7 Comb-overs Made Easy
  • 9. Giant Swiss Army #7 Knife Is it possible to go a little overboard when trying to please customers? Talk about feature creep. Product Management Challenge: 6 When you want to carry everything
  • 10. Gardening All-In- #8 One Think Swiss Army Knife for your garden. No longer will you have to carry 8 different garden tools. One size fits all. Product Management Challenge Level: 10
  • 11. Car Bubble #9 Want to protect your car from the elements, but still want the neighbors to see it? This is the answer – a see- through protective bubble. Product Management Challenge Level: 10
  • 12. Pat On The Back #10 I have looked long and hard to find a competitor that offers this set of features. Plus, this is patented. Product Management Challenge Level: 7 Patent : US4,608,967 Date 1986 Inventor: ; Ralph R. Piro
  • 13. Got a product you want to add to the collection? Send it to me at therese.padilla@aipmm.com Need help with your products? Find answers to common product management and product marketing challenges by visiting www.aipmm.com If any of these products are yours – we have a career center too! www.aipmm.com/careers © AIPMM 2010