The document summarizes various marketing pitches and proposals made to potential clients that ultimately did not hire the agency. Several clients liked the proposals but decided to go in different directions for reasons such as choosing a local agency after 9/11, concerns about the agency's lack of gym memberships for a fitness brand, and picking an agency that focused more on headlines. The document concludes by inviting readers to meet with the agency if interested and states that declined proposals just provide more content for their book.
2. The following work was done for potential clients with the intention of making them
household names. Unfortunately, they decided not to take our advice.
We bear them no hard feelings. In fact, we wish them success.
And if they’re still around and should ever call us again, they may achieve some.
(Okay, maybe a little hard feelings.)
3. FIT was a fitness cable station for women. May have been turned off by our obvious lack of gym memberships.
4. SaleSafari.com was an online marketplace that never made it online. We bid, but they didn’t buy.
5. Regus is in the office space business. You supply a business, they supply anything and everything else.
The non-decision makers loved us.
6. EZ STREET is a company based in Florida. They liked what they heard.
After September 11th, decided to go with a local agency.
10. Gore-Tex is a company that could survive without advertising.
Although, that didn’t stop them from calling us in three times.
11. This is the last campaign we presented to Royal Olympic Cruises before they sailed off into the sunset.
12. Had the business briefly until the entire country of South Korea went kaput.
We got along very well until we mentioned that we wanted to be paid.
13. They chose another agency over us. A few months later they declared bankruptcy. Coincidence? Possibly.
14. Korey, Kay & Partners celebrated its 20th anniversary in February.
Over the years we’ve encountered many companies who’ve liked what we had to say
enough to hire us. Companies such as Virgin Atlantic Airways, Almay and Comedy Central.
If you’d like to come in and give a listen, call Allen Kay at 917-699-2602.
And should you decide, after you see our thoughts, to take a pass. Think nothing of it.
At least we’ll have a few more ads to put in this book.