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[Thien tam]singapore market research

J
johnydnguyen

Marketing Research & Presentation about Thien Tam (a social enterprise in Vietnam) conducted by a group of Singapore Management University students Credit to Nguyen Nhat Quang

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Airlevate Done by: Jacques Johan Holst Jonathan Tin Loo Zhu Yie Nguyen Nhat Quang Subeesh S/o Basheer Tong Kher Ping Bennett
Toxic chemicals Volatile Organic Compounds Triggers asthma Cancer
Company Pro鍖ts & People ~ AirLevate People with Disabilities ~ ~ AirLevate ~ Aroma Therapy Healthcare Odor remover
Where to use AirLevate? Living Room Closets Bathrooms Cars
Competitors
Collaborators Thien Tam in Vietnam Fresh herbs from organic farms Raw materials from other manufacturers Supermarkets Pharmacies
Context Government regulations Agri-Food and Veterinary Authority (AVA) Growth in air-care products Safety compounds
Customers Air quality and freshness Pleasant fragrance Good value Selection process - Sampling Habitual buying Experience attributes
Survey 2 Possible Segments Of鍖ce Housewives Workers
Survey Frequency of Purchase Weekly Several Times a Month Once a Month Every Once a Month Rarely Never Of鍖ce Housewives Workers 7% 3% 4%4% 14% 21% 31% 53% 18% 45%
Survey Secondary Filters Female 20-29 30-39 Male 40-49 50-59 Gender Age (Household) 7% 29% 21% 100% 43%
Survey Unique Selling Points 71% Herbal Fragrance
Survey Target Customers Female 20-39 Households
Place 55% 28% 14% Supermarkets Healthcare Independent Shops Stores
Place Supermarkets Healthcare Shops
Price Variable Production Cost $0.90 50% Functional Discount 60% Supermarkets Healthcare +10% Display at counters Shops
Price Supermarket $3 $5 $7 100% 55% 60% Healthcare Shops $3 $5 $7 100% 0% 100%
Price Trade Discount Places Price/Unit Pro鍖t/Unit Supermarket $4.375 $3.475 Healthcare $4.117 $3.217 Shops
Product Herbal Fragrance Environmentally Friendly Health Bene鍖ts Th an ky yo ou f pu ur or rch as e
Promotions Viral marketing Display in supermarkets
Forecasts 3 Air-care products per month 36 products per year 3% growth for Air-care products per year Supermarket: $4.375 Healthcare Shops: $4.117
Forecasts Supermarkets Years Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Market 3% 6% 9% 12% 15% Share (%) Market Market 4,832 9,663 14,495 19,326 24,158 Share Units Sold 104,363 208,726 313,088 417,451 521,814 Revenue $456,587 $913,175 $1,369,762 $1,826,350 $2,282,937 $7 Cost $93,927 $187,853 $281,780 $375,706 $469,633 Pro鍖ts $362,661 $725,322 $1,087,983 $1,450,643 $1,813,304
Forecasts Healthcare Shops Years Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Market 3% 6% 9% 12% 15% Share (%) Market Market 2,460 4,919 7,379 9,839 12,299 Share Units Sold 88,550 177,101 265,651 354,201 442,751 Revenue $387,407 $774,815 $1,162,222 $1,549,630 $1,937,037 $7 Cost $79,695 $159,391 $239,086 $318,781 $398,476 Pro鍖ts $307,712 $615,424 $923,137 $1,230,849 $1,538,561
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[Thien tam]singapore market research

  • 1. Airlevate Done by: Jacques Johan Holst Jonathan Tin Loo Zhu Yie Nguyen Nhat Quang Subeesh S/o Basheer Tong Kher Ping Bennett
  • 2. Toxic chemicals Volatile Organic Compounds Triggers asthma Cancer
  • 3. Company Pro鍖ts & People ~ AirLevate People with Disabilities ~ ~ AirLevate ~ Aroma Therapy Healthcare Odor remover
  • 4. Where to use AirLevate? Living Room Closets Bathrooms Cars
  • 6. Collaborators Thien Tam in Vietnam Fresh herbs from organic farms Raw materials from other manufacturers Supermarkets Pharmacies
  • 7. Context Government regulations Agri-Food and Veterinary Authority (AVA) Growth in air-care products Safety compounds
  • 8. Customers Air quality and freshness Pleasant fragrance Good value Selection process - Sampling Habitual buying Experience attributes
  • 9. Survey 2 Possible Segments Of鍖ce Housewives Workers
  • 10. Survey Frequency of Purchase Weekly Several Times a Month Once a Month Every Once a Month Rarely Never Of鍖ce Housewives Workers 7% 3% 4%4% 14% 21% 31% 53% 18% 45%
  • 11. Survey Secondary Filters Female 20-29 30-39 Male 40-49 50-59 Gender Age (Household) 7% 29% 21% 100% 43%
  • 12. Survey Unique Selling Points 71% Herbal Fragrance
  • 13. Survey Target Customers Female 20-39 Households
  • 14. Place 55% 28% 14% Supermarkets Healthcare Independent Shops Stores
  • 16. Price Variable Production Cost $0.90 50% Functional Discount 60% Supermarkets Healthcare +10% Display at counters Shops
  • 17. Price Supermarket $3 $5 $7 100% 55% 60% Healthcare Shops $3 $5 $7 100% 0% 100%
  • 18. Price Trade Discount Places Price/Unit Pro鍖t/Unit Supermarket $4.375 $3.475 Healthcare $4.117 $3.217 Shops
  • 19. Product Herbal Fragrance Environmentally Friendly Health Bene鍖ts Th an ky yo ou f pu ur or rch as e
  • 20. Promotions Viral marketing Display in supermarkets
  • 21. Forecasts 3 Air-care products per month 36 products per year 3% growth for Air-care products per year Supermarket: $4.375 Healthcare Shops: $4.117
  • 22. Forecasts Supermarkets Years Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Market 3% 6% 9% 12% 15% Share (%) Market Market 4,832 9,663 14,495 19,326 24,158 Share Units Sold 104,363 208,726 313,088 417,451 521,814 Revenue $456,587 $913,175 $1,369,762 $1,826,350 $2,282,937 $7 Cost $93,927 $187,853 $281,780 $375,706 $469,633 Pro鍖ts $362,661 $725,322 $1,087,983 $1,450,643 $1,813,304
  • 23. Forecasts Healthcare Shops Years Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Market 3% 6% 9% 12% 15% Share (%) Market Market 2,460 4,919 7,379 9,839 12,299 Share Units Sold 88,550 177,101 265,651 354,201 442,751 Revenue $387,407 $774,815 $1,162,222 $1,549,630 $1,937,037 $7 Cost $79,695 $159,391 $239,086 $318,781 $398,476 Pro鍖ts $307,712 $615,424 $923,137 $1,230,849 $1,538,561