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Mark Gorman
Marketing Chameleon
Find me at Thinkhard.wordpress.com or markgorman@btopenworld.com
Mark Gorman
Marketing Chameleon
Hire people more talented
than you are.
Lose the Battle.
Win the war.
Things I am very glad I have learned in my career
A PRINCIPLE
ISNT A
PRINCIPLE
UNTIL ITS COST
YOU MONEY.BILL BERNBACH
Things I am very glad I have learned in my career
RUN
A
BENEVOLENT
DICTATORSHIP.Singapore just doesn't fit the world's categories. It's a dictatorship with free speech, no fear, and no corruption. It's an economy that uses
capitalist means to attain socialist ends. Singapore University scholars call it a "meritocratic, elitist, Confucianist, bureaucratic state"
Always strive to be out of your comfort zone.
If youre gonna blag it
blag it with confidence.
Never, ever
discuss
business on
public
transport!
Your most important client is your own business.
The
best
way to
win
new
busines
s is to
have
presenc
e.
Things I am very glad I have learned in my career
Make
every
pound a
prisoner.
Youre not
seriously
going to go into
business with this
w are you?
Have a business
plan.
But be prepared to
throw it away
Never repair pintstripes with packing tape.
You
have
two of
these
And one of these
For a reason!
Creative
businesses need
great processes
to thrive.
Build
Learn
Measure
Be lean.
And finally
Dont take yourself too seriously. No-one else does.

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Things I am very glad I have learned in my career