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Dr.Tony Russell-Rose FBCS CITP CEng
1. randomized controlled trial.pt.
2. controlled clinical trial.pt.
3. randomized.ab.
4. placebo.ab.
5. clinical trials as topic.sh.
6. randomly.ab.
7. trial.ti.
8. 1 or 2 or 3 or 4 or 5 or 6 or 7
9. (animals not (humans and animals)).sh.
10. 8 not 9
11. exp Child/
12. ADOLESCENT/
13. exp infant/
14. child hospitalized/
15. adolescent hospitalized/
16. (child$ or infant$ or toddler$ or adolescen$
or teenage$).tw.
Think outside the search box – www.2dsearch.com 2
17. or/11-16
18. Child Nutrition Sciences/
19. exp Dietary Proteins/
20. Dietary Supplements/
21. Dietetics/
22. or/18-21
23. exp Infant, Newborn/
24. exp Overweight/
25. exp Eating Disorders/
26. Athletes/
27. exp Sports/
28. exp Pregnancy/
29. expViruses/
30. (newborn$ or obes$ or "eating disorder$" or
pregnan$ or childbirth or virus$ or influenza).tw.
31. or/23-30
32. 10 and 17 and 22
33. 32 not 31
Think outside the search box – www.2dsearch.com 3
Java AND (Design OR develop OR code OR Program) AND
("* Engineer" OR MTS OR "* Develop*" OR Scientist OR
technologist) AND (J2EE OR Struts OR Spring) AND
(Algorithm OR "Data Structure" OR PS OR “Problem Solving”)
1 A01N0025-004/CPC
2 RODENT OR RAT OR RATS OR
MOUSE OR MICE
3 BAIT OR POISON
4 2 AND 3
5 1 OR 4
6 AVERSIVE OR ADVERSIVE OR
DETER? OR REPEL?
7 NONTARGET OR (NON WITH
TARGET) OR HUMAN OR DOMESTIC OR
PET OR DOG OR CAT
8 6 AND 7
9 8 AND 5
10 BITREX OR DENATONIUM OR
BITREXENE OR BITTERANT OR BITTER
11 10 AND 5
12 9 OR 11
Think outside the search box – www.2dsearch.com 4
(
(
(~Magnolia OR ~Magnolias) AND
('~Paul ~Anderson' OR '~Paul ~Thomas' OR paul* OR thom*
OR anders*)
) OR
'jeremy blackman*' OR jeremy OR Jerem* OR
(
(~incredible OR ~coincidences) AND
(role* OR chance* OR life* OR investigat* OR disturb*)
) OR
(
(~C NOT
('~John C' OR
(
(
('~Mister C' AND ~Shamen) OR
('~Tom C' AND ~Scientology)
)
)
)
)
) OR ~XCs OR ~CV OR ~CVs OR
(
(
(~CKR OR ~CKRs) NOT ('CKR 123' OR lawyer)
)
)
)
(topic:"d5f485b9-aab0-4d95-a83b-28b2decd900c" AND (topic:"ba942587-854e-407d-81dc-812ee29624bd" OR topic:"805a2281-8f04-42b7-a451-e2b7daac4db1" OR topic:"1fc2a4f5-
3f23-4c80-943c-42f789d11644" OR topic:"91e4df78-db55-4d63-be65-2fad1afa77a7" OR organization:"Argos"OR organization:"Sainsbury"OR organization:"Marks and Spencer" OR
organization:"Morrisons" OR organization:"Signet" OR organization:"Rapha"OR organization:"Vodafone" OR organization:"Evans Cycle" OR organization:"The Body Shop" OR
organization:"Homebase" OR organization:"Topps Tiles" OR organization:"Carphone Warehouse"OR organization:"B&Q" OR organization:"Tesco" OR organization:"Lidl"OR
organization:"Aldi"OR organization:"Waitrose"OR organization:"John Lewis" OR organization:"Dixons" OR organization:"Alliance Boots" OR organization:"AS Watson" OR
organization:"Halfords"OR organization:"Vision Express" OR organization:"Pets at Home" OR organization:"Asda" OR organization:"Pret a Manger" OR organization:"Greggs" OR
organization:"Majestic Wine" OR organization:"Ocado" OR organization:"Selfridges" OR organization:"Nike" OR organization:"Adidas" OR organization:"Walmart" OR
organization:"Woolworths"OR organization:"Debenhams" OR organization:"Halfords"OR organization:"Punch Taverns" OR organization:"Monarch Group" OR organization:"Whitbread" OR
organization:"Carnival Cruise" OR organization:"KFC" OR organization:"Yum!" OR organization:"Costa Coffee" OR organization:"Pizza Hut" OR organization:"Greene King" OR
organization:"Carluccio's" OR organization:"Gondola"OR organization:"Starbucks"OR organization:"Sodexo" OR organization:"SSP" OR organization:"Nando's" OR organization:"Avis"OR
organization:"Paddy Power" OR organization:"Easyjet" OR organization:"Emaar" OR organization:"Nuffield Health" OR organization:"Safestore" OR organization:"TUI" OR
organization:"Merlin Entertainment" OR organization:"Virgin Atlantic" OR organization:"IHG" OR organization:"Virgin Active" OR organization:"Thomas Cook" OR organization:"Odeon
Hilton" OR organization:"Pizza Express" OR organization:"Zizzi's" OR organization:"Gemfields"OR organization:"Orlebar Brown" OR organization:"Rebecca Trowell" OR organization:"Spring
Studios" OR organization:"Loewe" OR organization:"Jimmy Choo" OR organization:"Burberry" OR organization:"Conde Nast" OR organization:"Zadig & Voltaire" OR organization:"Prada"OR
organization:"Fendi"OR organization:"French Connection" OR organization:"Lyle & Scott" OR organization:"LK Bennett" OR organization:"Alexander Wang" OR organization:"Sandro"OR
organization:"Isabel Marant" OR organization:"Rag & Bone" OR organization:"J Crew" OR organization:"Maje" OR organization:"Ralph Lauren" OR organization:"Tommy Hilfiger" OR
organization:"Michael Kors" OR organization:"Kenzo"OR organization:"Pringle of Scotland" OR organization:"Heidi Klein" OR organization:"Louis Vuitton" OR organization:"Lanvin" OR
organization:"Loewe" OR organization:"Chanel" OR organization:"Valentino" OR organization:"Celine" OR organization:"Dior" OR organization:"Alexander McQueen" OR
organization:"Victoria Beckham"OR organization:"Sonia Rykel"OR organization:"Bally" OR organization:"Notonthehighstreet" OR organization:"Rupert Sanderson" OR
organization:"Dunhill" OR organization:"De Beers" OR organization:"Swarovski"OR organization:"Hermes" OR organization:"Cartier" OR organization:"David Yurman" OR
organization:"Mulberry" OR organization:"Tiffany & Co" OR organization:"Boucheron" OR organization:"Lancel" OR organization:"Marc Jacobs" OR organization:"Longchamp" OR
organization:"Kate Spade" OR organization:"Salvatore Ferragamo" OR organization:"Asos"OR organization:"Net a porter" OR organization:"Astley Clarke" OR organization:"Fenwick" OR
organization:"Yoox" OR organization:"Harrods" OR organization:"Selfridges" OR organization:"MyTheresa" OR organization:"Lane Crawford" OR organization:"Liberty of London" OR
organization:"Gucci"OR organization:"Armarni"OR organization:"Zara"OR organization:"Topshop"OR organization:"Arcadia" OR organization:"Balenciaga" OR organization:"Stella
McCartney" OR organization:"Brioni"OR organization:"Bottega Veneta" OR organization:"Christopher Kane" OR organization:"Anya Hindmarch" OR organization:"Business of Fashion" OR
organization:"3i" OR organization:"Active Private Equity" OR organization:"Advent International" OR organization:"Advent" OR organization:"ApolloGlobal Management" OR
organization:"Apollo"OR organization:"Apax" OR organization:"Apax" OR organization:"Augmentum Capital"OR organization:"Bain" OR organization:"Endless" OR organization:"BC
Partners" OR organization:"Better Capital" OR organization:"HuttonCollins" OR organization:"Hutton Collins" OR organization:"Bridgepoint" OR organization:"Business Growth Fund" OR
organization:"CDR" OR organization:"Darwin" OR organization:"Duke Street Capital" OR organization:"Electra Partners" OR organization:"Exponent" OR organization:"European Capital" OR
organization:"General Atlantic" OR organization:"Hilco" OR organization:"Inflexion" OR organization:"KKR"OR organization:"LGV"OR organization:"Lion" OR organization:"Magenta
Partners" OR organization:"Montagu" OR organization:"Octopus"OR organization:"Octopus Capital" OR organization:"Piper Private Equity" OR organization:"Piper" OR organization:"Sun
Capital" OR organization:"TA Associates" OR organization:"Warburg Pincus" OR organization:"Charterhouse" OR organization:"Primary Capital" OR organization:"Bowmark"OR
organization:"Beringea" OR organization:"Business Growth Fund" OR organization:"Bridgepoint" OR organization:"Caird Capital" OR organization:"CapVest"OR organization:"Cerberus
Capital" OR organization:"CBPE" OR organization:"CCMP" OR organization:"CDR" OR organization:"Change Capital" OR organization:"Cinven" OR organization:"CVC" OR organization:"Duke
Street" OR organization:"EC1" OR organization:"Electra" OR organization:"Encore" OR organization:"EQT" OR organization:"Equistone" OR organization:"Graphite Capital" OR
organization:"Caledonian"OR organization:"Kings Park Capital" OR organization:"L Capital" OR organization:"LDC"
Think outside the search box – www.2dsearch.com 5
? Understanding the problem
? User needs, goals & tasks
? Design exploration
? Alternative solutions
? Evaluation
? Moving the needle
? Exploitation
? Gaining traction
? Summary
Think outside the search box – www.2dsearch.com 6
? Keyword search is not good enough
? ‘Advanced’ search is anything but
? Patent, healthcare, recruitment, media…
? Professional search needs to be:
? Comprehensive
? Repeatable
? Transparent
Think outside the search box – www.2dsearch.com 7
? Evidence based medicine
? “A systematic review summarises the results of
healthcare studies (controlled trials) and
provides a high level of evidence on the
effectiveness of healthcare interventions.
Judgments may be made about the evidence
and inform recommendations for healthcare.”
? Cochrane Consumer Network, https://consumers.cochrane.org/what-systematic-
review
Think outside the search box – www.2dsearch.com 8
Think outside the search box – www.2dsearch.com 9
Growth in systematic
reviews over 25 years
(N=233,785 MEDLINE
citations)
BekhuisT,Tseytlin E,
Mitchell KJ. A Prototype for
a Hybrid System to Support
Systematic ReviewTeams:A
Case Study of Organ
Transplantation. Proceedings
IEEE International Conference
on Bioinformatics and
Biomedicine. 2015;2015:940-
947.
Think outside the search box – www.2dsearch.com 10
Bastian H, Glasziou P, Chalmers I.
Seventy-five trials and eleven systematic
reviews a day: how will we ever keep up?
PLoS Med 2010 Sep 21;7(9)
The number of published trials,
1950 to 2007
? Ineffective for communicating structure
? Visual cues needed
? Poor scalability
? No abstraction
? Error-prone
? Syntactic + semantic errors
? Salvador-Oliván, José Antonio, Gonzalo Marco-Cuenca, and Rosario Arquero-Avilés. "Errors in search strategies used in
systematic reviews and their effects on information retrieval." Journal of the Medical Library Association: JMLA 107.2 (2019): 210.
Think outside the search box – www.2dsearch.com 11
? “Errors in the search strategy of a systematic review may undermine the
integrity of the evidence base used in the review”
? Sampson M, McGowan J. Errors in search strategies were identified by type and frequency. J Clin Epidemiol
2006 Oct;59(10):1057-1063
? 63 MEDLINE search strategies examined
? 90.5% contained ≥1 errors
? 82.5% contained errors that could potentially lower recall of relevant studies
? The most common search errors were
? missed MeSH terms (44.4%)
? unwarranted explosion of MeSH terms (38.1%)
? irrelevant MeSH or free text terms (28.6%)
? Missed spelling variants, combining MeSH and free text terms in the same line, and failure
to tailor the search strategy for other databases (20.6%)
? Logical operator error occurred in 19.0% of searches
Think outside the search box – www.2dsearch.com 12
Think outside the search box – www.2dsearch.com 13
Think outside the search box – www.2dsearch.com 14
? Search strategies are:
? Complex, logical constructs
? Read many more times that they are written
? Exhibit abstraction, modularity, encapsulation
? Maintained, shared, optimised…
? “For the IBM PC in the early 1980s, the software
development process was text edit, compile, write
down the errors, and debug with your eyes.”
? The History ofVisual Development Environments, https://www.mendix.com/blog/the-history-
of-visual-development-environments-imagine-theres-no-ides-its-difficult-if-you-try/
Think outside the search box – www.2dsearch.com 15
? What if we could visualize search strategies?
? Use metaphors the user already understands
? Separate keyword selection from query
manipulation
? Provide a ‘scratchpad’ & ‘debugging aids’
? Provide instant feedback
? Support abstraction (levels of composition)
? Provide query suggestions
Think outside the search box – www.2dsearch.com 16
Think outside the search box – www.2dsearch.com 17
Think outside the search box – www.2dsearch.com 18
Think outside the search box – www.2dsearch.com 19
? Concepts are objects on a 2d canvas
? Relationships via direct manipulation
? Syntactically correct expressions
? Transparent semantics
? Arbitrary levels of abstraction
? ‘Lego’ analogy
? Optimisation thru exploration
? Execute, enable/disable
? Hit counts
Think outside the search box – www.2dsearch.com 20
? Cut, copy, paste
? Single or multiple select
? Lasso
? Undo / redo
? Mapping metaphor
? Conceptual zoom
? Overview+detail
Think outside the search box – www.2dsearch.com 21
? Integrations
? Google, Bing, PubMed, GS,
TRIP, Epistemonikos
? Universal representation
? Auto-translation
? Error-checking
? Interoperability with
legacy formats
? Boolean string I/O
Think outside the search box – www.2dsearch.com 22
? Term selection is common source of inefficiency
& error
? Apply query suggestions?
? (“business analyst” or “systems analyst” or “system
analyst” or “data analyst” or “requirements analyst” or
“functional analyst”) and crystal and report* and analy*
and data near analy* and not inventory and not retail
and not (ecommerce or “e-commerce” or b2b or b2c)
Think outside the search box – www.2dsearch.com 23
Think outside the search box – www.2dsearch.com 24
? Curated taxonomies / ontologies
? DBPEDIA
? 4.58 million entities fromWikipedia, of which 4.22 million are classified
in a consistent ontology
? WEBISA
? 11.7 million hypernymy relations extracted from the CommonCrawl
web corpus
? MeSH
? controlled vocabulary of 25,186 subject headings for the purpose of
indexing documents in the life sciences.
? BNF
? information about medicines available on the NHS
Think outside the search box – www.2dsearch.com 25
? Machine learning approaches
? Word2vec (neural network)
? Pre-trained on Google news corpus
? GloVe (unsupervised learning)
? Pre-trained onWikipedia articles
? FastText (unsupervised learning)
? Pre-trained onWikipedia
? Word2vec
? Bespoke models trained on PubMed articles
Think outside the search box – www.2dsearch.com 26
Think outside the search box – www.2dsearch.com 27
T.G. Russell-Rose and Phil Gooch ,"2dSearch: a
visual approach to search strategy
formulation", Proceedings of DESIRES: Design
of Experimental Search & Information
REtrieval Systems, Bertinoro, Italy, 28-31
August 2018
? Quantitative
? Acquire test data (collection of search strategies)
? Extract term equivalence sets (gold standard)
? Auto-generate and compare
Think outside the search box – www.2dsearch.com 28
Service P R F
DBPEDIA 0.017 0.040 0.024
WEBISA 0.001 0.003 0.002
MeSH 0.045 0.012 0.019
BNF 0.002 0.001 0.001
Think outside the search box – www.2dsearch.com 29
? Low, but comparable with offline recommender systems
Beel, J., & Langer, S. (2015, September). A comparison of offline evaluations, online evaluations, and user
studies in the context of research-paper recommender systems. In International Conference onTheory and
Practice of Digital Libraries (pp. 153-168). Springer, Cham.
Model P R F
Word2vec (News) 0.016 0.025 0.019
GloVe (Wikipedia) 0.019 0.030 0.024
Word2vec (PubMed) 0.028 0.042 0.034
FastText (Wikipedia) 0.024 0.038 0.029
Word2vec (PubMed unigram) 0.031 0.047 0.037
Word2vec (PubMed trigram) 0.035 0.052 0.042
Think outside the search box – www.2dsearch.com 30
T.G. Russell-Rose and Phil Gooch ,"2dSearch: a visual approach to search strategy formulation",
Proceedings of DESIRES: Design of Experimental Search & Information REtrieval Systems, Bertinoro,
Italy, 28-31August 2018
? Open content repository:
? Templates and best practices
? Library of shared strategies (aka ‘GitHub’)
? Community of practice (aka ‘Stack Overflow’)
Think outside the search box – www.2dsearch.com 31
Technology:
Search strategy
formulation
Community:
Sharing &
review
Content:
Samples &
templates
? If you build it, they won’t come
? “Most startups don't fail at building a product. Most
startups fail at getting traction”
? GabrielWeinberg
Think outside the search box – www.2dsearch.com 32
0 20 40 60 80 100 120
T+T
N+N
E
C
Traction
Traction
Think outside the search box – www.2dsearch.com 33
? What is ‘it’ anyway?
? Pick a problem small enough to solve (and ignore the
rest)
? Having competitors is GOOD
? Proof of market
? Promotes awareness of the problem/solution
? Helps you identify what else you need to complete
the product
? Gives a realistic pricing model
Think outside the search box – www.2dsearch.com 34
? Formal user-centric evaluation
? App in context (e.g. vs traditional query builder)
? Quality of query suggestions
? R&D projects:
? (semi) automated strategy translation
? (semi) automated strategy generation (from job
specs)
? Combining set retrieval with ranked retrieval
? De-duping, optimising, comparing…
Think outside the search box – www.2dsearch.com 35
? Reimagining ‘advanced search’
? Eliminate syntactic error
? Make semantics transparent
? Provide support for reuse, optimisation, best practice
? Looking for:
? Early adopters, R&D collaborations
? Evaluation partners
? Try it out: https://www.2dsearch.com
Think outside the search box – www.2dsearch.com 36
Dr.Tony Russell-Rose, FBCS CITP CEng
Founder, 2Dsearch
Director, UXLabs
RAEVisiting Professor, Essex University
? Web: http://www.2dsearch.com
? Email: info@2dsearch.com
? Blog: http://isquared.wordpress.com
? LinkedIn: http://uk.linkedin.com/in/tonyrussellrose
? Twitter: @tonygrr, @2d_search
37Think outside the search box – www.2dsearch.com

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Think outside the search box: a AI-based approach to search strategy formulation

  • 2. 1. randomized controlled trial.pt. 2. controlled clinical trial.pt. 3. randomized.ab. 4. placebo.ab. 5. clinical trials as topic.sh. 6. randomly.ab. 7. trial.ti. 8. 1 or 2 or 3 or 4 or 5 or 6 or 7 9. (animals not (humans and animals)).sh. 10. 8 not 9 11. exp Child/ 12. ADOLESCENT/ 13. exp infant/ 14. child hospitalized/ 15. adolescent hospitalized/ 16. (child$ or infant$ or toddler$ or adolescen$ or teenage$).tw. Think outside the search box – www.2dsearch.com 2 17. or/11-16 18. Child Nutrition Sciences/ 19. exp Dietary Proteins/ 20. Dietary Supplements/ 21. Dietetics/ 22. or/18-21 23. exp Infant, Newborn/ 24. exp Overweight/ 25. exp Eating Disorders/ 26. Athletes/ 27. exp Sports/ 28. exp Pregnancy/ 29. expViruses/ 30. (newborn$ or obes$ or "eating disorder$" or pregnan$ or childbirth or virus$ or influenza).tw. 31. or/23-30 32. 10 and 17 and 22 33. 32 not 31
  • 3. Think outside the search box – www.2dsearch.com 3 Java AND (Design OR develop OR code OR Program) AND ("* Engineer" OR MTS OR "* Develop*" OR Scientist OR technologist) AND (J2EE OR Struts OR Spring) AND (Algorithm OR "Data Structure" OR PS OR “Problem Solving”)
  • 4. 1 A01N0025-004/CPC 2 RODENT OR RAT OR RATS OR MOUSE OR MICE 3 BAIT OR POISON 4 2 AND 3 5 1 OR 4 6 AVERSIVE OR ADVERSIVE OR DETER? OR REPEL? 7 NONTARGET OR (NON WITH TARGET) OR HUMAN OR DOMESTIC OR PET OR DOG OR CAT 8 6 AND 7 9 8 AND 5 10 BITREX OR DENATONIUM OR BITREXENE OR BITTERANT OR BITTER 11 10 AND 5 12 9 OR 11 Think outside the search box – www.2dsearch.com 4 ( ( (~Magnolia OR ~Magnolias) AND ('~Paul ~Anderson' OR '~Paul ~Thomas' OR paul* OR thom* OR anders*) ) OR 'jeremy blackman*' OR jeremy OR Jerem* OR ( (~incredible OR ~coincidences) AND (role* OR chance* OR life* OR investigat* OR disturb*) ) OR ( (~C NOT ('~John C' OR ( ( ('~Mister C' AND ~Shamen) OR ('~Tom C' AND ~Scientology) ) ) ) ) ) OR ~XCs OR ~CV OR ~CVs OR ( ( (~CKR OR ~CKRs) NOT ('CKR 123' OR lawyer) ) ) )
  • 5. (topic:"d5f485b9-aab0-4d95-a83b-28b2decd900c" AND (topic:"ba942587-854e-407d-81dc-812ee29624bd" OR topic:"805a2281-8f04-42b7-a451-e2b7daac4db1" OR topic:"1fc2a4f5- 3f23-4c80-943c-42f789d11644" OR topic:"91e4df78-db55-4d63-be65-2fad1afa77a7" OR organization:"Argos"OR organization:"Sainsbury"OR organization:"Marks and Spencer" OR organization:"Morrisons" OR organization:"Signet" OR organization:"Rapha"OR organization:"Vodafone" OR organization:"Evans Cycle" OR organization:"The Body Shop" OR organization:"Homebase" OR organization:"Topps Tiles" OR organization:"Carphone Warehouse"OR organization:"B&Q" OR organization:"Tesco" OR organization:"Lidl"OR organization:"Aldi"OR organization:"Waitrose"OR organization:"John Lewis" OR organization:"Dixons" OR organization:"Alliance Boots" OR organization:"AS Watson" OR organization:"Halfords"OR organization:"Vision Express" OR organization:"Pets at Home" OR organization:"Asda" OR organization:"Pret a Manger" OR organization:"Greggs" OR organization:"Majestic Wine" OR organization:"Ocado" OR organization:"Selfridges" OR organization:"Nike" OR organization:"Adidas" OR organization:"Walmart" OR organization:"Woolworths"OR organization:"Debenhams" OR organization:"Halfords"OR organization:"Punch Taverns" OR organization:"Monarch Group" OR organization:"Whitbread" OR organization:"Carnival Cruise" OR organization:"KFC" OR organization:"Yum!" OR organization:"Costa Coffee" OR organization:"Pizza Hut" OR organization:"Greene King" OR organization:"Carluccio's" OR organization:"Gondola"OR organization:"Starbucks"OR organization:"Sodexo" OR organization:"SSP" OR organization:"Nando's" OR organization:"Avis"OR organization:"Paddy Power" OR organization:"Easyjet" OR organization:"Emaar" OR organization:"Nuffield Health" OR organization:"Safestore" OR organization:"TUI" OR organization:"Merlin Entertainment" OR organization:"Virgin Atlantic" OR organization:"IHG" OR organization:"Virgin Active" OR organization:"Thomas Cook" OR organization:"Odeon Hilton" OR organization:"Pizza Express" OR organization:"Zizzi's" OR organization:"Gemfields"OR organization:"Orlebar Brown" OR organization:"Rebecca Trowell" OR organization:"Spring Studios" OR organization:"Loewe" OR organization:"Jimmy Choo" OR organization:"Burberry" OR organization:"Conde Nast" OR organization:"Zadig & Voltaire" OR organization:"Prada"OR organization:"Fendi"OR organization:"French Connection" OR organization:"Lyle & Scott" OR organization:"LK Bennett" OR organization:"Alexander Wang" OR organization:"Sandro"OR organization:"Isabel Marant" OR organization:"Rag & Bone" OR organization:"J Crew" OR organization:"Maje" OR organization:"Ralph Lauren" OR organization:"Tommy Hilfiger" OR organization:"Michael Kors" OR organization:"Kenzo"OR organization:"Pringle of Scotland" OR organization:"Heidi Klein" OR organization:"Louis Vuitton" OR organization:"Lanvin" OR organization:"Loewe" OR organization:"Chanel" OR organization:"Valentino" OR organization:"Celine" OR organization:"Dior" OR organization:"Alexander McQueen" OR organization:"Victoria Beckham"OR organization:"Sonia Rykel"OR organization:"Bally" OR organization:"Notonthehighstreet" OR organization:"Rupert Sanderson" OR organization:"Dunhill" OR organization:"De Beers" OR organization:"Swarovski"OR organization:"Hermes" OR organization:"Cartier" OR organization:"David Yurman" OR organization:"Mulberry" OR organization:"Tiffany & Co" OR organization:"Boucheron" OR organization:"Lancel" OR organization:"Marc Jacobs" OR organization:"Longchamp" OR organization:"Kate Spade" OR organization:"Salvatore Ferragamo" OR organization:"Asos"OR organization:"Net a porter" OR organization:"Astley Clarke" OR organization:"Fenwick" OR organization:"Yoox" OR organization:"Harrods" OR organization:"Selfridges" OR organization:"MyTheresa" OR organization:"Lane Crawford" OR organization:"Liberty of London" OR organization:"Gucci"OR organization:"Armarni"OR organization:"Zara"OR organization:"Topshop"OR organization:"Arcadia" OR organization:"Balenciaga" OR organization:"Stella McCartney" OR organization:"Brioni"OR organization:"Bottega Veneta" OR organization:"Christopher Kane" OR organization:"Anya Hindmarch" OR organization:"Business of Fashion" OR organization:"3i" OR organization:"Active Private Equity" OR organization:"Advent International" OR organization:"Advent" OR organization:"ApolloGlobal Management" OR organization:"Apollo"OR organization:"Apax" OR organization:"Apax" OR organization:"Augmentum Capital"OR organization:"Bain" OR organization:"Endless" OR organization:"BC Partners" OR organization:"Better Capital" OR organization:"HuttonCollins" OR organization:"Hutton Collins" OR organization:"Bridgepoint" OR organization:"Business Growth Fund" OR organization:"CDR" OR organization:"Darwin" OR organization:"Duke Street Capital" OR organization:"Electra Partners" OR organization:"Exponent" OR organization:"European Capital" OR organization:"General Atlantic" OR organization:"Hilco" OR organization:"Inflexion" OR organization:"KKR"OR organization:"LGV"OR organization:"Lion" OR organization:"Magenta Partners" OR organization:"Montagu" OR organization:"Octopus"OR organization:"Octopus Capital" OR organization:"Piper Private Equity" OR organization:"Piper" OR organization:"Sun Capital" OR organization:"TA Associates" OR organization:"Warburg Pincus" OR organization:"Charterhouse" OR organization:"Primary Capital" OR organization:"Bowmark"OR organization:"Beringea" OR organization:"Business Growth Fund" OR organization:"Bridgepoint" OR organization:"Caird Capital" OR organization:"CapVest"OR organization:"Cerberus Capital" OR organization:"CBPE" OR organization:"CCMP" OR organization:"CDR" OR organization:"Change Capital" OR organization:"Cinven" OR organization:"CVC" OR organization:"Duke Street" OR organization:"EC1" OR organization:"Electra" OR organization:"Encore" OR organization:"EQT" OR organization:"Equistone" OR organization:"Graphite Capital" OR organization:"Caledonian"OR organization:"Kings Park Capital" OR organization:"L Capital" OR organization:"LDC" Think outside the search box – www.2dsearch.com 5
  • 6. ? Understanding the problem ? User needs, goals & tasks ? Design exploration ? Alternative solutions ? Evaluation ? Moving the needle ? Exploitation ? Gaining traction ? Summary Think outside the search box – www.2dsearch.com 6
  • 7. ? Keyword search is not good enough ? ‘Advanced’ search is anything but ? Patent, healthcare, recruitment, media… ? Professional search needs to be: ? Comprehensive ? Repeatable ? Transparent Think outside the search box – www.2dsearch.com 7
  • 8. ? Evidence based medicine ? “A systematic review summarises the results of healthcare studies (controlled trials) and provides a high level of evidence on the effectiveness of healthcare interventions. Judgments may be made about the evidence and inform recommendations for healthcare.” ? Cochrane Consumer Network, https://consumers.cochrane.org/what-systematic- review Think outside the search box – www.2dsearch.com 8
  • 9. Think outside the search box – www.2dsearch.com 9 Growth in systematic reviews over 25 years (N=233,785 MEDLINE citations) BekhuisT,Tseytlin E, Mitchell KJ. A Prototype for a Hybrid System to Support Systematic ReviewTeams:A Case Study of Organ Transplantation. Proceedings IEEE International Conference on Bioinformatics and Biomedicine. 2015;2015:940- 947.
  • 10. Think outside the search box – www.2dsearch.com 10 Bastian H, Glasziou P, Chalmers I. Seventy-five trials and eleven systematic reviews a day: how will we ever keep up? PLoS Med 2010 Sep 21;7(9) The number of published trials, 1950 to 2007
  • 11. ? Ineffective for communicating structure ? Visual cues needed ? Poor scalability ? No abstraction ? Error-prone ? Syntactic + semantic errors ? Salvador-Oliván, José Antonio, Gonzalo Marco-Cuenca, and Rosario Arquero-Avilés. "Errors in search strategies used in systematic reviews and their effects on information retrieval." Journal of the Medical Library Association: JMLA 107.2 (2019): 210. Think outside the search box – www.2dsearch.com 11
  • 12. ? “Errors in the search strategy of a systematic review may undermine the integrity of the evidence base used in the review” ? Sampson M, McGowan J. Errors in search strategies were identified by type and frequency. J Clin Epidemiol 2006 Oct;59(10):1057-1063 ? 63 MEDLINE search strategies examined ? 90.5% contained ≥1 errors ? 82.5% contained errors that could potentially lower recall of relevant studies ? The most common search errors were ? missed MeSH terms (44.4%) ? unwarranted explosion of MeSH terms (38.1%) ? irrelevant MeSH or free text terms (28.6%) ? Missed spelling variants, combining MeSH and free text terms in the same line, and failure to tailor the search strategy for other databases (20.6%) ? Logical operator error occurred in 19.0% of searches Think outside the search box – www.2dsearch.com 12
  • 13. Think outside the search box – www.2dsearch.com 13
  • 14. Think outside the search box – www.2dsearch.com 14
  • 15. ? Search strategies are: ? Complex, logical constructs ? Read many more times that they are written ? Exhibit abstraction, modularity, encapsulation ? Maintained, shared, optimised… ? “For the IBM PC in the early 1980s, the software development process was text edit, compile, write down the errors, and debug with your eyes.” ? The History ofVisual Development Environments, https://www.mendix.com/blog/the-history- of-visual-development-environments-imagine-theres-no-ides-its-difficult-if-you-try/ Think outside the search box – www.2dsearch.com 15
  • 16. ? What if we could visualize search strategies? ? Use metaphors the user already understands ? Separate keyword selection from query manipulation ? Provide a ‘scratchpad’ & ‘debugging aids’ ? Provide instant feedback ? Support abstraction (levels of composition) ? Provide query suggestions Think outside the search box – www.2dsearch.com 16
  • 17. Think outside the search box – www.2dsearch.com 17
  • 18. Think outside the search box – www.2dsearch.com 18
  • 19. Think outside the search box – www.2dsearch.com 19
  • 20. ? Concepts are objects on a 2d canvas ? Relationships via direct manipulation ? Syntactically correct expressions ? Transparent semantics ? Arbitrary levels of abstraction ? ‘Lego’ analogy ? Optimisation thru exploration ? Execute, enable/disable ? Hit counts Think outside the search box – www.2dsearch.com 20
  • 21. ? Cut, copy, paste ? Single or multiple select ? Lasso ? Undo / redo ? Mapping metaphor ? Conceptual zoom ? Overview+detail Think outside the search box – www.2dsearch.com 21
  • 22. ? Integrations ? Google, Bing, PubMed, GS, TRIP, Epistemonikos ? Universal representation ? Auto-translation ? Error-checking ? Interoperability with legacy formats ? Boolean string I/O Think outside the search box – www.2dsearch.com 22
  • 23. ? Term selection is common source of inefficiency & error ? Apply query suggestions? ? (“business analyst” or “systems analyst” or “system analyst” or “data analyst” or “requirements analyst” or “functional analyst”) and crystal and report* and analy* and data near analy* and not inventory and not retail and not (ecommerce or “e-commerce” or b2b or b2c) Think outside the search box – www.2dsearch.com 23
  • 24. Think outside the search box – www.2dsearch.com 24
  • 25. ? Curated taxonomies / ontologies ? DBPEDIA ? 4.58 million entities fromWikipedia, of which 4.22 million are classified in a consistent ontology ? WEBISA ? 11.7 million hypernymy relations extracted from the CommonCrawl web corpus ? MeSH ? controlled vocabulary of 25,186 subject headings for the purpose of indexing documents in the life sciences. ? BNF ? information about medicines available on the NHS Think outside the search box – www.2dsearch.com 25
  • 26. ? Machine learning approaches ? Word2vec (neural network) ? Pre-trained on Google news corpus ? GloVe (unsupervised learning) ? Pre-trained onWikipedia articles ? FastText (unsupervised learning) ? Pre-trained onWikipedia ? Word2vec ? Bespoke models trained on PubMed articles Think outside the search box – www.2dsearch.com 26
  • 27. Think outside the search box – www.2dsearch.com 27 T.G. Russell-Rose and Phil Gooch ,"2dSearch: a visual approach to search strategy formulation", Proceedings of DESIRES: Design of Experimental Search & Information REtrieval Systems, Bertinoro, Italy, 28-31 August 2018
  • 28. ? Quantitative ? Acquire test data (collection of search strategies) ? Extract term equivalence sets (gold standard) ? Auto-generate and compare Think outside the search box – www.2dsearch.com 28
  • 29. Service P R F DBPEDIA 0.017 0.040 0.024 WEBISA 0.001 0.003 0.002 MeSH 0.045 0.012 0.019 BNF 0.002 0.001 0.001 Think outside the search box – www.2dsearch.com 29 ? Low, but comparable with offline recommender systems Beel, J., & Langer, S. (2015, September). A comparison of offline evaluations, online evaluations, and user studies in the context of research-paper recommender systems. In International Conference onTheory and Practice of Digital Libraries (pp. 153-168). Springer, Cham.
  • 30. Model P R F Word2vec (News) 0.016 0.025 0.019 GloVe (Wikipedia) 0.019 0.030 0.024 Word2vec (PubMed) 0.028 0.042 0.034 FastText (Wikipedia) 0.024 0.038 0.029 Word2vec (PubMed unigram) 0.031 0.047 0.037 Word2vec (PubMed trigram) 0.035 0.052 0.042 Think outside the search box – www.2dsearch.com 30 T.G. Russell-Rose and Phil Gooch ,"2dSearch: a visual approach to search strategy formulation", Proceedings of DESIRES: Design of Experimental Search & Information REtrieval Systems, Bertinoro, Italy, 28-31August 2018
  • 31. ? Open content repository: ? Templates and best practices ? Library of shared strategies (aka ‘GitHub’) ? Community of practice (aka ‘Stack Overflow’) Think outside the search box – www.2dsearch.com 31 Technology: Search strategy formulation Community: Sharing & review Content: Samples & templates
  • 32. ? If you build it, they won’t come ? “Most startups don't fail at building a product. Most startups fail at getting traction” ? GabrielWeinberg Think outside the search box – www.2dsearch.com 32
  • 33. 0 20 40 60 80 100 120 T+T N+N E C Traction Traction Think outside the search box – www.2dsearch.com 33
  • 34. ? What is ‘it’ anyway? ? Pick a problem small enough to solve (and ignore the rest) ? Having competitors is GOOD ? Proof of market ? Promotes awareness of the problem/solution ? Helps you identify what else you need to complete the product ? Gives a realistic pricing model Think outside the search box – www.2dsearch.com 34
  • 35. ? Formal user-centric evaluation ? App in context (e.g. vs traditional query builder) ? Quality of query suggestions ? R&D projects: ? (semi) automated strategy translation ? (semi) automated strategy generation (from job specs) ? Combining set retrieval with ranked retrieval ? De-duping, optimising, comparing… Think outside the search box – www.2dsearch.com 35
  • 36. ? Reimagining ‘advanced search’ ? Eliminate syntactic error ? Make semantics transparent ? Provide support for reuse, optimisation, best practice ? Looking for: ? Early adopters, R&D collaborations ? Evaluation partners ? Try it out: https://www.2dsearch.com Think outside the search box – www.2dsearch.com 36
  • 37. Dr.Tony Russell-Rose, FBCS CITP CEng Founder, 2Dsearch Director, UXLabs RAEVisiting Professor, Essex University ? Web: http://www.2dsearch.com ? Email: info@2dsearch.com ? Blog: http://isquared.wordpress.com ? LinkedIn: http://uk.linkedin.com/in/tonyrussellrose ? Twitter: @tonygrr, @2d_search 37Think outside the search box – www.2dsearch.com