Inbound Marketing: ThinkStretch Case Study
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The influence of inbound marketing in business strategy propels results, creates leads, and expands the customer base.
Inbound Marketing: ThinkStretch Case Study
- 1. CASE STUDY: THINKSTRETCH BRAINFREEZE
- 2. WHO IS THINKSTRETCH? ThinkStretch are the creators of a comprehensive summer learning program designed to prevent summer learning loss by keeping kids engaged during summer break.
- 4. 1. RESEARCH THE CHALLENGE 2. CREATE A COMPREHENSIVE DIGITAL STRATEGY: TARGET AUDIENCE, PERSONA TARGETED MESSAGING + OFFER(S) BEST CHANNELS + PLATFORMS COHESIVE SCHEDULE 3. ENGAGE AND DRIVE RESULTS 4. TEST, TRACK + REFINE THE INGENEX PROCESS
- 5. THE CAMPAIGN: BRAINFREEZE THE OFFER: A FREE MINI WORKBROOK FOR WINTER BREAK THE GOAL: TO KEEP CURRENT CUSTOMERS ENGAGED WITH THE BRAND DURING THE OFF-SEASON AND INCREASE LEADS FOR THE PRIMARY SUMMER PROGRAM
- 9. RESULTS
- 11. BRAINFREEZE DOWNLOADS 2013: 2012: + 55.44% + 978.08%
- 12. SAMPLE DOWNLOADS 2013: 2012: + 52.17% + 100.97%
- 14. SUMMARY INGENEX HAS ENABLED SIGNIFICANT GROWTH YEAR OVER YEAR FOR BOTH BRAINFREEZE AND THE COMPANY OVERALL. A COMPREHENSIVE AND TARGETED CAMPAGIN DRIVES RESULTS.
Editor's Notes
- #13: Numbers pulled from Sample downloads in Wufoo Download a sample book: Dec-feb 13: 486 12: 377 11: 172
- #14: May 13: 13,035 + 541import mar14 31,730 +659import do you want these based off of a certain email campaign? First existing, second imported Jan 29510+1179 Feb 30,665 + 1139 Dec 22280+90444 Nov 17394+606