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Thinking family, thinking community, Dr Debs Thompson

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Thinking Family, Thinking Community discusses engaging the wider community in preventing issues like substance abuse. It recommends (1) understanding how the community perceives risks and designing targeted prevention messages, (2) considering the role of family as a way to shape risk perception, and (3) using community insight to develop messages focused on self-respect and coming from those with lived experience to reduce stigma around support services.

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Thinking Family, Thinking Community Dr Debs Thompson Public Health Registrar NHS Blackburn with Darwen
Insight
Money/ Power Think Family Model Police YP service Targeted Vol sector prevention Service community finder tool PAUSE Job Centre CBO Housing and REFLECT Children Ctre NHS LA School
Community as a partner Money/ Power Mindset - takes time Communications Concerns about confidentiality/ not community interfering with what works Logistics CBO Flexibility Control/Power: Process/Outcome
Back to Drawing Board Need to work with wider community Understand perception of risk and design targeted messages Consider role of the family unit to shape perception of risk What positive supports in community that help people manage risk/stay healthy/get help Need to work with elected members/budget holders to convince them of value of customer insight and invest
Wider community:insight Key themes: respect yourself: Knowing your limits and not getting so drunk that you pass out. Girls who couldnt handle their alcohol where seen to be acting dramatic and would start crying and for boys this was mostly related to getting into fights. more of a stigma attached to alcohol+drugs services- better to get messages from somebody who has been through it and not be judged: Even if I thought I had a problem with alcohol, I dont think I would go, I wouldnt like to admit it, Asset mapping/community member as advocates
Influencing decision makers Training on social marketing to elected members/NHS/LA/vol sector partners Organisational development - tell us once, Your Call - Your Solutions Next steps - demonstrate outcomes, get organisational buy in

More Related Content

Thinking family, thinking community, Dr Debs Thompson

  • 1. Thinking Family, Thinking Community Dr Debs Thompson Public Health Registrar NHS Blackburn with Darwen
  • 3. Money/ Power Think Family Model Police YP service Targeted Vol sector prevention Service community finder tool PAUSE Job Centre CBO Housing and REFLECT Children Ctre NHS LA School
  • 4. Community as a partner Money/ Power Mindset - takes time Communications Concerns about confidentiality/ not community interfering with what works Logistics CBO Flexibility Control/Power: Process/Outcome
  • 5. Back to Drawing Board Need to work with wider community Understand perception of risk and design targeted messages Consider role of the family unit to shape perception of risk What positive supports in community that help people manage risk/stay healthy/get help Need to work with elected members/budget holders to convince them of value of customer insight and invest
  • 6. Wider community:insight Key themes: respect yourself: Knowing your limits and not getting so drunk that you pass out. Girls who couldnt handle their alcohol where seen to be acting dramatic and would start crying and for boys this was mostly related to getting into fights. more of a stigma attached to alcohol+drugs services- better to get messages from somebody who has been through it and not be judged: Even if I thought I had a problem with alcohol, I dont think I would go, I wouldnt like to admit it, Asset mapping/community member as advocates
  • 7. Influencing decision makers Training on social marketing to elected members/NHS/LA/vol sector partners Organisational development - tell us once, Your Call - Your Solutions Next steps - demonstrate outcomes, get organisational buy in

Editor's Notes

  • #4: Partnership angle All statutory partners coming around the table to nominate families - community based organisations/ community members not directly involved Solution: set out to work with wider neighbourhood and understand key insights about risk taking behaviour/potential to influence attitudes
  • #5: Partnership angle All statutory partners coming around the table to nominate families - community based organisations/ community members not directly involved Solution: set out to work with wider neighbourhood and understand key insights about risk taking behaviour/potential to influence attitudes Challenges to including community/ small CBOs as a key partner Mindset - seeing value in extra time/effort needed to involve community, and willing to let go of control Learning: takes time Communications - Knowing who people are! Solution: neighbourhood teams Concerns about confidentiality - Solution: take out top down command and control structures, let what happens well happen, dont stifle or control it Logistics eg Time of meetings Constantly changing dynamic model - how keep up (ie outdated service directory) Tied up by indicators and being able to agree/predict/know outcomes: Family set their own outcome
  • #6: New partners, new cutomers
  • #8: Challenge to partner working