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Pressures towards enterprises


               C
                             Competitive Situation                             C
PHMC GPE LLC




               u                                                               u
               s                                                               s
               t                                                               t
               o                            Enterprise                         o
               m                                                               m
               e                                                               e
               r                                                               r
               s                                                               s
                                  Values in Society

                   Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Timespan

                                                                                     V
                                                                                     I
PHMC GPE LLC




                                                                                     S
                                                                                     I
                                                                                     O
                                                                                     N


               Past                      Present                                  Future

                      Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Competitive Situation
               C                                                               C
PHMC GPE LLC




               u                                                               u
               s                                                               s
               t                                                               t
               o                                                               o
               m                                                               m
               e                                                               e
               r                                                               r
               s                                                               s
                                 Values in Society

                   Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Competitive Situation

                          Technology
                           Information technology
PHMC GPE LLC




                          Manufacturing technology
                          Internationalization
                          Deregulation
                          Strategic alliances
                          Fuzzy boarders of business

               Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Changing Values in Society
PHMC GPE LLC




               Changes are usually slow
               Lifespans of values are long
               Change forces




                Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Competitive Situation
               C                                                                      C
PHMC GPE LLC




               u                                                                      u
               s                         Business logic                               s
               t                                                        Operational   t
               o   Mission                                               practices    o
               m                         Basic Values                                 m
               e                                                                      e
               r                                                                      r
               s                                                                      s
                                   Values in Society

                   Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Goal systems

                                     Competitive Situation
                 C                                                                C
PHMC GPE LLC




                 u                                                                u
                 s   Society
                                     M                                            s
                                     i                                            t
                 t   Owners          s
                 o                   s                                            o
                     Suppliers
                 m                   i                                            m
                     Personnel       o                                            e
                 e                   n
                 r                                                                r
                 s                                                                s
                                       Values in Society
                      Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Expectation of Owners


                Expectations depend on
PHMC GPE LLC




                Owners stake
                Number of owners
                Possibility to influence on business


                Owners expect
                Economic result
                Fullfilment of mission
                Continuity



                        Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Expectations of Personnel


               Dimensions of personnel expectation:
PHMC GPE LLC




                1. Physical Dimension
                Continuity
                                     2. Emotional Dimension
                Basic safety
                                     Being a member of a social group
                                           Being  important
                                           Social contacts


                             3. Intellectual Dimension
                             Challenges
                             Learning
                             Variations

                         Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Real Leadership is always
PHMC GPE LLC




                      creating vision,
                  communicating vision
                 and making it possible to
               everyone to see himself as an
                important part of the whole.

                    Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Hobbies
PHMC GPE LLC




                                                                                 Social
               Work                                                          relationships
                                                                                -family
                                               Own
                                       development


                 Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Hobbies
PHMC GPE LLC




                                               Social
                 Work                      relationships
                                              -family
                                        Own
                                development




               Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Goal systems

                                     Competitive Situation
                 C
PHMC GPE LLC




                                                                                    C
                 u                                                                  u
                 s   Society          M
                                                                                    s
                                      i         Business logic
                 t                                                                  t
                     Owners           s
                 o                    s                                             o
                     Suppliers
                 m                    i                                             m
                 e   Personnel        o         Basic Values
                                      n                                             e
                 r                                                                  r
                 s                                                                  s
                                       Values in Society
                        Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
PHMC GPE LLC   Cultural Layers


                                            Culture
                                     National culture

                                     Business culture
                                     Company culture
                                         Company
                                         subcultures




                 Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Basic Values of an Enterprise


               Guidelines for Actions towards:
PHMC GPE LLC




               Customers
               Fellow Employees
               Owners
               Partners
               Competitors
               Society
               Friends



                  Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Culture and Basic Values


               Corporate Culture integrates
PHMC GPE LLC




               organization in situations
               where Business Logics and
               Operating Procedures are
               constantly changing.



                 Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Values of a Firm
                                 and
                          Values of a Society
                                      Values of
PHMC GPE LLC



                                       Society
                                      Values of
                                      Business

                                      Values of
                                       a Firm
                             Values of Employee


                                     Norms
                                    Behaviour
               Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Practical Managerial Tools

                  Organizational Heroes
                  Rewarding -
PHMC GPE LLC




                   extraordinary performances
                  Stories
                  Examples
                  Charismatic individuals
                  Management practices
                  Internal Marketing

                    Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Goal systems                  Idea systems                Operational systems
                                   Competitive Situation
                 C
PHMC GPE LLC




                                                                                         C
                 A
                 u
                 s                                                                       u
                 s
                 i             M                  Business                               s
                     Society
                 t
                 a             i                   logic
                     Owners    s                                                         t
                 k
                 o                                                         Operational
                 k             s                  Culture                   Practices    o
                 m   Suppliers i
                 a                                 Basic                                 m
                 e
                 a             o
                     Personnel
                               n                  Values                                 e
                 t
                 r                                                                       r
                 s                                                                       s
                                     Values in Society
                       Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Management Practices

               ORGANISATIONAL                                    MANAGEMENT
               STRUCTURE                                         SYSTEMS
               Hierarchy                                         Information Systems
PHMC GPE LLC



               Networking                                        Responsibilities
               Roles                                             Reward Systems
                                                                 Commitment


               PRODUCTION                                        CUSTOMER CARE
               Technology                                        Accessibility
               Efficiency                                        Communication
                                                                 Customer Profitability




                      Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Leadership and Information
                  Technology
PHMC GPE LLC




               Development of                                 Development of
               Mgmt Practices                                 Information Technology
                  Network organization                                   Network




                                           Flat Organization
                                                 Competence

                       Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Change Agents
PHMC GPE LLC




               New
               Competitors
               Profitability
                                                                                   Vision
                                         Present
                                                                                    on
               Customers                 Practices
                                                                                   Future
               Owners

                       Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Vision
               Goal systems                 Idea systems               Operational systems
                                  Competitive Situation
                 C                                                                     C
PHMC GPE LLC



                 A
                 u
                 s                                                                     u
                 s
                 i             M                Business                               s
                     Society
                 t
                 a             i                 logic
                     Owners    s                                                       t
                 k
                 o                                                       Operational
                 k             s                Culture                   Practices    o
                 m   Suppliers i
                 a                                Basic                                m
                 e
                 a             o
                     Personnel
                               n                 Values                                e
                 t
                 r                                                                     r
                 s                                                                     s
                                   Values in Society
                         Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Change Process

                  Learning Process for
                  participants
PHMC GPE LLC




                  Learning Process for
                  oneself
                  Learning Process for
                  customers
                  Learning Process for
                  owners

               Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Features of Successful
           Change Process
PHMC GPE LLC



                 1. Crystallized MISSION
                 2. Communication:
                      - simple
                      - repetition
                 3. Concrete examples
                 4. Change energy
                 5. Tolerance for Resistance
                 6. Being example


               Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Succesfull Companies in Future
PHMC GPE LLC



                                                                                  Succesfull
                                      Regulation                               Companies in Future
               Market efficiency
               - Brand
               - Profile
               - Segments
               - Differentiation                              Competition


                                                            Cost efficiency
                                                            -Volume
                                                            -Partnership
                                                            -Core competence

                          Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
Future Firm

                Individualism                           Information  Technology
PHMC GPE LLC



                Small self managed                      Leadership, Creating
                 units                                    Human Energy
                New ways of working                     Rising Competition
                International Contacts                  Short product Lifecycles
                New organizational                      Educating Customers
                 solutions                               Traditional businesses are
                                                          changing




                        Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
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Thinking s-crm

  • 1. Pressures towards enterprises C Competitive Situation C PHMC GPE LLC u u s s t t o Enterprise o m m e e r r s s Values in Society Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 2. Timespan V I PHMC GPE LLC S I O N Past Present Future Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 3. Competitive Situation C C PHMC GPE LLC u u s s t t o o m m e e r r s s Values in Society Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 4. Competitive Situation Technology Information technology PHMC GPE LLC Manufacturing technology Internationalization Deregulation Strategic alliances Fuzzy boarders of business Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 5. Changing Values in Society PHMC GPE LLC Changes are usually slow Lifespans of values are long Change forces Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 6. Competitive Situation C C PHMC GPE LLC u u s Business logic s t Operational t o Mission practices o m Basic Values m e e r r s s Values in Society Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 7. Goal systems Competitive Situation C C PHMC GPE LLC u u s Society M s i t t Owners s o s o Suppliers m i m Personnel o e e n r r s s Values in Society Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 8. Expectation of Owners Expectations depend on PHMC GPE LLC Owners stake Number of owners Possibility to influence on business Owners expect Economic result Fullfilment of mission Continuity Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 9. Expectations of Personnel Dimensions of personnel expectation: PHMC GPE LLC 1. Physical Dimension Continuity 2. Emotional Dimension Basic safety Being a member of a social group Being important Social contacts 3. Intellectual Dimension Challenges Learning Variations Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 10. Real Leadership is always PHMC GPE LLC creating vision, communicating vision and making it possible to everyone to see himself as an important part of the whole. Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 11. Hobbies PHMC GPE LLC Social Work relationships -family Own development Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 12. Hobbies PHMC GPE LLC Social Work relationships -family Own development Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 13. Goal systems Competitive Situation C PHMC GPE LLC C u u s Society M s i Business logic t t Owners s o s o Suppliers m i m e Personnel o Basic Values n e r r s s Values in Society Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 14. PHMC GPE LLC Cultural Layers Culture National culture Business culture Company culture Company subcultures Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 15. Basic Values of an Enterprise Guidelines for Actions towards: PHMC GPE LLC Customers Fellow Employees Owners Partners Competitors Society Friends Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 16. Culture and Basic Values Corporate Culture integrates PHMC GPE LLC organization in situations where Business Logics and Operating Procedures are constantly changing. Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 17. Values of a Firm and Values of a Society Values of PHMC GPE LLC Society Values of Business Values of a Firm Values of Employee Norms Behaviour Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 18. Practical Managerial Tools Organizational Heroes Rewarding - PHMC GPE LLC extraordinary performances Stories Examples Charismatic individuals Management practices Internal Marketing Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 19. Goal systems Idea systems Operational systems Competitive Situation C PHMC GPE LLC C A u s u s i M Business s Society t a i logic Owners s t k o Operational k s Culture Practices o m Suppliers i a Basic m e a o Personnel n Values e t r r s s Values in Society Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 20. Management Practices ORGANISATIONAL MANAGEMENT STRUCTURE SYSTEMS Hierarchy Information Systems PHMC GPE LLC Networking Responsibilities Roles Reward Systems Commitment PRODUCTION CUSTOMER CARE Technology Accessibility Efficiency Communication Customer Profitability Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 21. Leadership and Information Technology PHMC GPE LLC Development of Development of Mgmt Practices Information Technology Network organization Network Flat Organization Competence Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 22. Change Agents PHMC GPE LLC New Competitors Profitability Vision Present on Customers Practices Future Owners Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 23. Vision Goal systems Idea systems Operational systems Competitive Situation C C PHMC GPE LLC A u s u s i M Business s Society t a i logic Owners s t k o Operational k s Culture Practices o m Suppliers i a Basic m e a o Personnel n Values e t r r s s Values in Society Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 24. Change Process Learning Process for participants PHMC GPE LLC Learning Process for oneself Learning Process for customers Learning Process for owners Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 25. Features of Successful Change Process PHMC GPE LLC 1. Crystallized MISSION 2. Communication: - simple - repetition 3. Concrete examples 4. Change energy 5. Tolerance for Resistance 6. Being example Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 26. Succesfull Companies in Future PHMC GPE LLC Succesfull Regulation Companies in Future Market efficiency - Brand - Profile - Segments - Differentiation Competition Cost efficiency -Volume -Partnership -Core competence Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved
  • 27. Future Firm Individualism Information Technology PHMC GPE LLC Small self managed Leadership, Creating units Human Energy New ways of working Rising Competition International Contacts Short product Lifecycles New organizational Educating Customers solutions Traditional businesses are changing Copyright息 PHMC GPE LLC 2001-2009 sqq All rights reserved