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Thinkvisibility 3 - Social News

Andrew Burnett
Andrew Burnett

My presentation at ThinkVisibility3: Building A Successful Presence For Your Website In Social News

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Building A Successful Presence For Your Website In Social News Andrew Burnett @andrewburnett andrewburnett.com Tuesday, 16 March 2010
Easy, right? Tuesday, 16 March 2010
Easy, right? Make a new WP site Tuesday, 16 March 2010
Easy, right? Make a new WP site Slap up some content Tuesday, 16 March 2010
Easy, right? Make a new WP site Slap up some content Create accounts at StumbleUpon, digg & reddit Tuesday, 16 March 2010
Easy, right? Make a new WP site Slap up some content Create accounts at StumbleUpon, digg & reddit Submit your site and Tuesday, 16 March 2010
Easy, right? Make a new WP site Slap up some content Create accounts at StumbleUpon, digg & reddit Submit your site and Tuesday, 16 March 2010
Easy, right? Make a new WP site Slap up some content Create accounts at StumbleUpon, digg & reddit Submit your site and If only it was that easy! Tuesday, 16 March 2010
2 Reasons It Didnt Work Tuesday, 16 March 2010
2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Tuesday, 16 March 2010
2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Tuesday, 16 March 2010
2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Tuesday, 16 March 2010
2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Community Tuesday, 16 March 2010
2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Community Be Active Tuesday, 16 March 2010
2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Community Be Active 2. Your Site / Content Tuesday, 16 March 2010
2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Community Be Active 2. Your Site / Content FAILS Tuesday, 16 March 2010
2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Community Be Active 2. Your Site / Content FAILS - EPIC Tuesday, 16 March 2010
2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Community Be Active 2. Your Site / Content FAILS - EPIC Tuesday, 16 March 2010
2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Community Be Active 2. Your Site / Content FAILS - EPIC Our focus today. Tuesday, 16 March 2010
Site / Content: The Basics Tuesday, 16 March 2010
Site / Content: The Basics Does your site / content conform to TOU / TOS Tuesday, 16 March 2010
Site / Content: The Basics Does your site / content conform to TOU / TOS Tuesday, 16 March 2010
Site / Content: The Basics Does your site / content conform to TOU / TOS Tuesday, 16 March 2010
Site / Content: The Basics Does your site / content conform to TOU / TOS These can change! Check regularly. Tuesday, 16 March 2010
Site / Content: The Basics Does your site / content conform to TOU / TOS These can change! Check regularly. Does your site look the part? Tuesday, 16 March 2010
Site / Content: The Basics Does your site / content conform to TOU / TOS These can change! Check regularly. Does your site look the part? Do 1000s of other sites look the same? Tuesday, 16 March 2010
Site / Content: The Basics Does your site / content conform to TOU / TOS These can change! Check regularly. Does your site look the part? Do 1000s of other sites look the same? Is your sites content original? Tuesday, 16 March 2010
Site / Content: The Basics Does your site / content conform to TOU / TOS These can change! Check regularly. Does your site look the part? Do 1000s of other sites look the same? Is your sites content original? If it is not entirely original, does it offer more? Editorial perspective? Tuesday, 16 March 2010
Site / Content: The Basics Does your site / content conform to TOU / TOS These can change! Check regularly. Does your site look the part? Do 1000s of other sites look the same? Is your sites content original? If it is not entirely original, does it offer more? Editorial perspective? Does your content inspire endorsement? Tuesday, 16 March 2010
Site / Content: The Basics Does your site / content conform to TOU / TOS These can change! Check regularly. Does your site look the part? Do 1000s of other sites look the same? Is your sites content original? If it is not entirely original, does it offer more? Editorial perspective? Does your content inspire endorsement? If Social News users are going to vote on and share your content you must inspire them to do it! Tuesday, 16 March 2010
Content For Social News Tuesday, 16 March 2010
Content For Social News Does your content 鍖t your sites niche? Tuesday, 16 March 2010
Content For Social News Does your content 鍖t your sites niche? LOLCATZ R NOT IN BANK! KTHXBAI Tuesday, 16 March 2010
Content For Social News Does your content 鍖t your sites niche? LOLCATZ R NOT IN BANK! KTHXBAI Is your content presented aesthetically? Tuesday, 16 March 2010
Content For Social News Does your content 鍖t your sites niche? LOLCATZ R NOT IN BANK! KTHXBAI Is your content presented aesthetically? Use bullets, images, videos, subheaders, good font size etc. Tuesday, 16 March 2010
Content For Social News Does your content 鍖t your sites niche? LOLCATZ R NOT IN BANK! KTHXBAI Is your content presented aesthetically? Use bullets, images, videos, subheaders, good font size etc. Does your content inform, entertain or amaze? Tuesday, 16 March 2010
Content For Social News Does your content 鍖t your sites niche? LOLCATZ R NOT IN BANK! KTHXBAI Is your content presented aesthetically? Use bullets, images, videos, subheaders, good font size etc. Does your content inform, entertain or amaze? Give your content a purpose! Tuesday, 16 March 2010
Content For Social News Tuesday, 16 March 2010
Content For Social News Tuesday, 16 March 2010
Content For Social News Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News) Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Have a strategy, have buttons. Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Have a strategy, have buttons. Will Social News disturb your audience? Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Have a strategy, have buttons. Will Social News disturb your audience? Do your current readers use Social News? Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Have a strategy, have buttons. Will Social News disturb your audience? Do your current readers use Social News? Does your site allow itself to be framed? Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Have a strategy, have buttons. Will Social News disturb your audience? Do your current readers use Social News? Does your site allow itself to be framed? If your site breaks out of frames, how will you enable voting? Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Have a strategy, have buttons. Will Social News disturb your audience? Do your current readers use Social News? Does your site allow itself to be framed? If your site breaks out of frames, how will you enable voting? Are there plenty of webbites in your content? Tuesday, 16 March 2010
Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Have a strategy, have buttons. Will Social News disturb your audience? Do your current readers use Social News? Does your site allow itself to be framed? If your site breaks out of frames, how will you enable voting? Are there plenty of webbites in your content? Would it be possible to make quotable snippets of copy? Tuesday, 16 March 2010
Showing-Off Your Best Bits Tuesday, 16 March 2010
Showing-Off Your Best Bits Do you display other posts / articles to readers? Tuesday, 16 March 2010
Showing-Off Your Best Bits Do you display other posts / articles to readers? Can you display related posts? Can you display goldenposts? Tuesday, 16 March 2010
Showing-Off Your Best Bits Do you display other posts / articles to readers? Can you display related posts? Can you display goldenposts? How do you present other posts / articles? Tuesday, 16 March 2010
Showing-Off Your Best Bits Do you display other posts / articles to readers? Can you display related posts? Can you display goldenposts? How do you present other posts / articles? Just a text link? Thumbnails? Tuesday, 16 March 2010
Showing-Off Your Best Bits Do you display other posts / articles to readers? Can you display related posts? Can you display goldenposts? How do you present other posts / articles? Just a text link? Thumbnails? awesome content? consistently publish Is it obvious that you Tuesday, 16 March 2010
Showing-Off Your Best Bits Do you display other posts / articles to readers? Can you display related posts? Can you display goldenposts? How do you present other posts / articles? Just a text link? Thumbnails? awesome content? consistently publish Is it obvious that you Will Social News users see other content that theyll want to endorse? Tuesday, 16 March 2010
Good Ideas Tuesday, 16 March 2010
Good Ideas Tuesday, 16 March 2010
Good Ideas Tuesday, 16 March 2010
Good Ideas Tuesday, 16 March 2010
Great Ideas Tuesday, 16 March 2010
Great Ideas Tuesday, 16 March 2010
Great Ideas Tuesday, 16 March 2010
Great Ideas Tuesday, 16 March 2010
Great Ideas Tuesday, 16 March 2010
The Possible Tuesday, 16 March 2010
The Possible Tuesday, 16 March 2010
The Possible Tuesday, 16 March 2010
The Possible Are all of your posts golden? Tuesday, 16 March 2010
The Possible Are all of your posts golden? Display links to other golden posts to Social News users. Tuesday, 16 March 2010
The Possible Are all of your posts golden? Display links to other golden posts to Social News users. Are you active on Social News? Tuesday, 16 March 2010
The Possible Are all of your posts golden? Display links to other golden posts to Social News users. Are you active on Social News? Say hi to others from the same Social News sites youre active on. Tuesday, 16 March 2010
If you do it right Tuesday, 16 March 2010
If you do it right Tuesday, 16 March 2010
If you do it right trak.ly Tuesday, 16 March 2010
If you do it right trak.ly @andrewburnett - design / development Tuesday, 16 March 2010
If you do it right trak.ly @andrewburnett - design / development @the_emecks - digg & su.pr links (plus a metric fuckload of shite at no extra cost) Tuesday, 16 March 2010

More Related Content

Thinkvisibility 3 - Social News

  • 1. Building A Successful Presence For Your Website In Social News Andrew Burnett @andrewburnett andrewburnett.com Tuesday, 16 March 2010
  • 3. Easy, right? Make a new WP site Tuesday, 16 March 2010
  • 4. Easy, right? Make a new WP site Slap up some content Tuesday, 16 March 2010
  • 5. Easy, right? Make a new WP site Slap up some content Create accounts at StumbleUpon, digg & reddit Tuesday, 16 March 2010
  • 6. Easy, right? Make a new WP site Slap up some content Create accounts at StumbleUpon, digg & reddit Submit your site and Tuesday, 16 March 2010
  • 7. Easy, right? Make a new WP site Slap up some content Create accounts at StumbleUpon, digg & reddit Submit your site and Tuesday, 16 March 2010
  • 8. Easy, right? Make a new WP site Slap up some content Create accounts at StumbleUpon, digg & reddit Submit your site and If only it was that easy! Tuesday, 16 March 2010
  • 9. 2 Reasons It Didnt Work Tuesday, 16 March 2010
  • 10. 2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Tuesday, 16 March 2010
  • 11. 2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Tuesday, 16 March 2010
  • 12. 2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Tuesday, 16 March 2010
  • 13. 2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Community Tuesday, 16 March 2010
  • 14. 2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Community Be Active Tuesday, 16 March 2010
  • 15. 2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Community Be Active 2. Your Site / Content Tuesday, 16 March 2010
  • 16. 2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Community Be Active 2. Your Site / Content FAILS Tuesday, 16 March 2010
  • 17. 2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Community Be Active 2. Your Site / Content FAILS - EPIC Tuesday, 16 March 2010
  • 18. 2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Community Be Active 2. Your Site / Content FAILS - EPIC Tuesday, 16 March 2010
  • 19. 2 Reasons It Didnt Work 1. Spamming Social News Sites Is ANTIsocial Social! Community Be Active 2. Your Site / Content FAILS - EPIC Our focus today. Tuesday, 16 March 2010
  • 20. Site / Content: The Basics Tuesday, 16 March 2010
  • 21. Site / Content: The Basics Does your site / content conform to TOU / TOS Tuesday, 16 March 2010
  • 22. Site / Content: The Basics Does your site / content conform to TOU / TOS Tuesday, 16 March 2010
  • 23. Site / Content: The Basics Does your site / content conform to TOU / TOS Tuesday, 16 March 2010
  • 24. Site / Content: The Basics Does your site / content conform to TOU / TOS These can change! Check regularly. Tuesday, 16 March 2010
  • 25. Site / Content: The Basics Does your site / content conform to TOU / TOS These can change! Check regularly. Does your site look the part? Tuesday, 16 March 2010
  • 26. Site / Content: The Basics Does your site / content conform to TOU / TOS These can change! Check regularly. Does your site look the part? Do 1000s of other sites look the same? Tuesday, 16 March 2010
  • 27. Site / Content: The Basics Does your site / content conform to TOU / TOS These can change! Check regularly. Does your site look the part? Do 1000s of other sites look the same? Is your sites content original? Tuesday, 16 March 2010
  • 28. Site / Content: The Basics Does your site / content conform to TOU / TOS These can change! Check regularly. Does your site look the part? Do 1000s of other sites look the same? Is your sites content original? If it is not entirely original, does it offer more? Editorial perspective? Tuesday, 16 March 2010
  • 29. Site / Content: The Basics Does your site / content conform to TOU / TOS These can change! Check regularly. Does your site look the part? Do 1000s of other sites look the same? Is your sites content original? If it is not entirely original, does it offer more? Editorial perspective? Does your content inspire endorsement? Tuesday, 16 March 2010
  • 30. Site / Content: The Basics Does your site / content conform to TOU / TOS These can change! Check regularly. Does your site look the part? Do 1000s of other sites look the same? Is your sites content original? If it is not entirely original, does it offer more? Editorial perspective? Does your content inspire endorsement? If Social News users are going to vote on and share your content you must inspire them to do it! Tuesday, 16 March 2010
  • 31. Content For Social News Tuesday, 16 March 2010
  • 32. Content For Social News Does your content 鍖t your sites niche? Tuesday, 16 March 2010
  • 33. Content For Social News Does your content 鍖t your sites niche? LOLCATZ R NOT IN BANK! KTHXBAI Tuesday, 16 March 2010
  • 34. Content For Social News Does your content 鍖t your sites niche? LOLCATZ R NOT IN BANK! KTHXBAI Is your content presented aesthetically? Tuesday, 16 March 2010
  • 35. Content For Social News Does your content 鍖t your sites niche? LOLCATZ R NOT IN BANK! KTHXBAI Is your content presented aesthetically? Use bullets, images, videos, subheaders, good font size etc. Tuesday, 16 March 2010
  • 36. Content For Social News Does your content 鍖t your sites niche? LOLCATZ R NOT IN BANK! KTHXBAI Is your content presented aesthetically? Use bullets, images, videos, subheaders, good font size etc. Does your content inform, entertain or amaze? Tuesday, 16 March 2010
  • 37. Content For Social News Does your content 鍖t your sites niche? LOLCATZ R NOT IN BANK! KTHXBAI Is your content presented aesthetically? Use bullets, images, videos, subheaders, good font size etc. Does your content inform, entertain or amaze? Give your content a purpose! Tuesday, 16 March 2010
  • 38. Content For Social News Tuesday, 16 March 2010
  • 39. Content For Social News Tuesday, 16 March 2010
  • 40. Content For Social News Tuesday, 16 March 2010
  • 41. Your Site: Make It Attractive (For Social News) Tuesday, 16 March 2010
  • 42. Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Tuesday, 16 March 2010
  • 43. Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Have a strategy, have buttons. Tuesday, 16 March 2010
  • 44. Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Have a strategy, have buttons. Will Social News disturb your audience? Tuesday, 16 March 2010
  • 45. Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Have a strategy, have buttons. Will Social News disturb your audience? Do your current readers use Social News? Tuesday, 16 March 2010
  • 46. Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Have a strategy, have buttons. Will Social News disturb your audience? Do your current readers use Social News? Does your site allow itself to be framed? Tuesday, 16 March 2010
  • 47. Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Have a strategy, have buttons. Will Social News disturb your audience? Do your current readers use Social News? Does your site allow itself to be framed? If your site breaks out of frames, how will you enable voting? Tuesday, 16 March 2010
  • 48. Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Have a strategy, have buttons. Will Social News disturb your audience? Do your current readers use Social News? Does your site allow itself to be framed? If your site breaks out of frames, how will you enable voting? Are there plenty of webbites in your content? Tuesday, 16 March 2010
  • 49. Your Site: Make It Attractive (For Social News) Is it easy to submit / vote your content? Have a strategy, have buttons. Will Social News disturb your audience? Do your current readers use Social News? Does your site allow itself to be framed? If your site breaks out of frames, how will you enable voting? Are there plenty of webbites in your content? Would it be possible to make quotable snippets of copy? Tuesday, 16 March 2010
  • 50. Showing-Off Your Best Bits Tuesday, 16 March 2010
  • 51. Showing-Off Your Best Bits Do you display other posts / articles to readers? Tuesday, 16 March 2010
  • 52. Showing-Off Your Best Bits Do you display other posts / articles to readers? Can you display related posts? Can you display goldenposts? Tuesday, 16 March 2010
  • 53. Showing-Off Your Best Bits Do you display other posts / articles to readers? Can you display related posts? Can you display goldenposts? How do you present other posts / articles? Tuesday, 16 March 2010
  • 54. Showing-Off Your Best Bits Do you display other posts / articles to readers? Can you display related posts? Can you display goldenposts? How do you present other posts / articles? Just a text link? Thumbnails? Tuesday, 16 March 2010
  • 55. Showing-Off Your Best Bits Do you display other posts / articles to readers? Can you display related posts? Can you display goldenposts? How do you present other posts / articles? Just a text link? Thumbnails? awesome content? consistently publish Is it obvious that you Tuesday, 16 March 2010
  • 56. Showing-Off Your Best Bits Do you display other posts / articles to readers? Can you display related posts? Can you display goldenposts? How do you present other posts / articles? Just a text link? Thumbnails? awesome content? consistently publish Is it obvious that you Will Social News users see other content that theyll want to endorse? Tuesday, 16 March 2010
  • 69. The Possible Are all of your posts golden? Tuesday, 16 March 2010
  • 70. The Possible Are all of your posts golden? Display links to other golden posts to Social News users. Tuesday, 16 March 2010
  • 71. The Possible Are all of your posts golden? Display links to other golden posts to Social News users. Are you active on Social News? Tuesday, 16 March 2010
  • 72. The Possible Are all of your posts golden? Display links to other golden posts to Social News users. Are you active on Social News? Say hi to others from the same Social News sites youre active on. Tuesday, 16 March 2010
  • 73. If you do it right Tuesday, 16 March 2010
  • 74. If you do it right Tuesday, 16 March 2010
  • 75. If you do it right trak.ly Tuesday, 16 March 2010
  • 76. If you do it right trak.ly @andrewburnett - design / development Tuesday, 16 March 2010
  • 77. If you do it right trak.ly @andrewburnett - design / development @the_emecks - digg & su.pr links (plus a metric fuckload of shite at no extra cost) Tuesday, 16 March 2010