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Spaces App - Modified (Focus - Interactive Advertising

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This document proposes an interactive advertising idea called Spaces. It would be a location-based mobile app where the real world acts as a leaderboard, and users can fight for territories by playing games at different locations. Each location would have an interactive billboard pre-loaded with games. Users could compete in real-time to control bars, coffee shops, and apartment buildings by playing games and unlocking deals. This turns venues into proving grounds to find champions while letting advertisers promote their brands and drive more foot traffic. It aims to benefit advertisers, venues, and users.

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Spaces App - Modified (Focus - Interactive Advertising
Idea 3 – Interactive Advertising
Advertising is a multi-billion dollar industry..
And mobile devices have opened doors to new ways of building interactive advertisements..
We’ve seen some amazing ideas for interactive billboards in the wild…
Each, very, very successful and far more fun than traditional advertising..
But running such a campaign is a lot of hard work!
The experience has to be built from bottom- up every single time * * Setting up infrastructure, developing the required technology, advertising the advertisement to users, getting people to try it, evaluating success metrics etc..
We want to capitalize on this market and build a unique, mobile gaming experience…
Introducing Spaces.
A location based app, where the real world acts as a leaderboard, you fight for territories by playing games at different locations…
Each location is equipped with an interactive billboard and the games are pre-loaded…
Users fight for bars, coffee shops, apartment buildings all in real- time, by playing different games at each of these locations, unlocking cool deals and discounts in the process…
This will turn cinemas, coffee shops, bars and apartment buildings into proving grounds for the next champion…
Advertisers get their brand across, venues get more publicity and it drives more foot traffic, users have fun!
Everybody Wins!

More Related Content

Spaces App - Modified (Focus - Interactive Advertising

  • 2. Idea 3 – Interactive Advertising
  • 3. Advertising is a multi-billion dollar industry..
  • 4. And mobile devices have opened doors to new ways of building interactive advertisements..
  • 5. We’ve seen some amazing ideas for interactive billboards in the wild…
  • 6. Each, very, very successful and far more fun than traditional advertising..
  • 7. But running such a campaign is a lot of hard work!
  • 8. The experience has to be built from bottom- up every single time * * Setting up infrastructure, developing the required technology, advertising the advertisement to users, getting people to try it, evaluating success metrics etc..
  • 9. We want to capitalize on this market and build a unique, mobile gaming experience…
  • 11. A location based app, where the real world acts as a leaderboard, you fight for territories by playing games at different locations…
  • 12. Each location is equipped with an interactive billboard and the games are pre-loaded…
  • 13. Users fight for bars, coffee shops, apartment buildings all in real- time, by playing different games at each of these locations, unlocking cool deals and discounts in the process…
  • 14. This will turn cinemas, coffee shops, bars and apartment buildings into proving grounds for the next champion…
  • 15. Advertisers get their brand across, venues get more publicity and it drives more foot traffic, users have fun!