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This is Sheffield!
District Profile – Sport, Health &
Physical Activity

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Sheffield
• Sheffield’s People
• Sheffield’s Health
• Sheffield’s Sport & Physical Activity

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Sheffield’s People

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Sheffield’s People

Predicted population as % of 2011

• Population of 551,800 (2011 census)
• Projected rise particularly in 0-19 & 65+
• Slight rise in all age groups although 19-30 declining from
110%
2014
105%

100%

95%
2011

2012

2013

2014

2015

2016

2017

Year

0-19

19-30

30-50

50-65

65+

Total

Source: Office of National Statistics, Sub National Population Projections: 2011-2017

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Sheffield’s People
• Greater ethnic diversity than regional average, but inline with
national demographic
– white 87.7%
– Non-white 12.0%

• Unemployment higher than nation and region
Sheffield
% of
economically
active
unemployed

Yorkshire &
Humber

England

10.3

9.8

8.1

• Deprivation
– 7 out of 26 in Yorkshire & Humber
– 56 out of 353 in England

Source: Annual population survey 2012 & Department for Communities and Local Government Year: 2010

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Deprivation

Source: Public Health Profile 2013

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Sheffield’s Health

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Sheffield’s Health
Life expectancy by gender
Life Expectancy

Geography

Male

Female

Sheffield

78.7

82.4

Yorkshire and the Humber

78.3

82.2

England

79.2

83.0

Source: Public Health Outcomes Framework:
Year: 2010-12 Measure: Life expectancy in years

• Life expectancy for both males and females in Sheffield is
significantly lower than the national average, however life
expectancy for males is significantly better than the
regional average
• Life expectancy in Sheffield ranges by 10.7 years from
most to least deprived areas for men and by 7.7 years for
women
Public Health England – Local Health Profile 2013

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Sheffield’s Health: Causes of Death
Physical Activity can lower risk
Condition
preventable
through
physical
activity

Current
annual
deaths

Number
preventable
if 100%
active

Number
Number
Number
preventable preventable preventable
if 75% active if 50% active if 25% active

Conronary
Heart
Disease

1,390

154

105

55

6

Breast
Cancer (new
cases)

324

66

45

24

2

Colorectal
Cancer (new
cases)

234

47

32

17

2

Total

2,126

381

258

136

14

Source: Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Sheffield’s Health: Obesity
Proportion of the Adult & Child population that are obese
30%
26.3%
25%

24.2%

23.7%
20.2%

20%

19.2%

19.0%

15%
10%
5%
0%
Sheffield

Adult Obesity

Yorkshire and the Humber

England

Childhood Obesity

Data from 2012 ‘Health Profiles’

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Childhood Obesity
40

% of population

35

30

25

20

15
2006/07

2007/08

2008/09

2009/10

2010/11

2011/12

2012/13

Year

Reception: Prevelance of overweight (including obese)
Year 6: Prevelance of overweight (including obese)
Significantly lower than National Average; Significantly higher than National Average; No significant difference
Source: National Child Measurement Program

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
25

% of population

20

15

10

5
2006/07

2007/08

2008/09

2009/10

2010/11

2011/12

2012/13

Year

Reception: Prevelance of obesity

Year 6: Prevelance of obesity

Significantly lower than National Average; Significantly higher than National Average; No significant difference
Source: National Child Measurement Program

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Excess weight in adults
Geography

Prevelance of overweight adults (%)

England

63.8

Yorkshire & Humber

65.4

Sheffield

59.9

• Sheffield is significantly better than the Yorkshire & Humber average

Source: Public Health Outcomes Framework

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Adult Obesity

Source: Sport England Public Files

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Sheffield Health: Cost of Inactivity
Geography

Total Cost

Cost per 100,000
population

Sheffield

£9.42m

£1.74m

Yorkshire and Humber

£93.16m

£1.76m

England

£944.29m

£1.82m

Total number of deaths 40-79 = 2,126

Total cases of diabetes 40-79 = 21,593

% of population
active

Preventable Deaths
40-79

% of population
active

Preventable cases
40-79

100

381

100

2,910

75

258

75

1,976

50

136

50

1,042

25

14

25

108

Source: Sport England Local Sports Profile Tool & Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Sheffield’s Sport & Physical Activity

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Physical Activity Levels
National

56.0%

28.5%

Yorkshire

55.3%

30.3%

South Yorkshire

53.0%

32.1%

Sheffield

54.6%

30.4%

0%

10%

20%
150+ mins

Source: APS 7

30%

40%

90-149 mins

50%

60%

30-89 mins

70%

80%

90%

100%

<30 mins

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Participation 1x30
1x30 participation rate

45%

40%

35%

30%
2005/06 (APS1)

2007/08 (APS2)

2008/09 (APS3)

2009/10 (APS4)

2010/11 (APS5)

2011/12 (APS6)

2012/13 (APS7)

Year

England*

Yorkshire*

South Yorkshire*

Sheffield*

*Significant difference between APS 1 & APS 6/7
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Core city comparison
42%

Linear (Leeds)
Linear (Liverpool)
Linear (Nottingham)

Linear (Birmingham)
Linear (Manchester*)
Linear (Sheffield*)

Linear (Bristol)
Linear (Newcastle)

1x30 participation rate

40%

38%

36%

34%

32%

30%

2005/06 (APS1)

2007/08 (APS2)

2008/09 (APS3)

*Significant difference between APS 1 & APS 6/7

2009/10 (APS4)

2010/11 (APS5)

2011/12 (APS6)

2012/13 (APS7)

Year

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Participation (N18) 3x30
29%

3x30 participation rate

26%

23%

20%

17%
2005/06 (APS1)

2007/08 (APS2)

2008/09 (APS3)

2009/10 (APS4)

2010/11 (APS5)

2011/12 (APS6)

2012/13 (APS7)

Year

England*

Yorkshire*

South Yorkshire*

Sheffield*

*Significant difference between APS 1 & APS 6/7
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Core city comparison
31%

Linear (Leeds*)

Linear (Birmingham)

Linear (Bristol)

Linear (Liverpool)

33%

Linear (Manchester)

Linear (Newcastle*)

Linear (Nottingham*)

Linear (Sheffield*)

3x30 participation rate

29%

27%

25%

23%

21%

19%

17%
2005/06 (APS1)

2007/08 (APS2)

2008/09 (APS3)

2009/10 (APS4)
Year

2010/11 (APS5)

2011/12 (APS6)

2012/13 (APS7)

*Significant difference between APS 1 & APS 6/7
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Male & Female Participation – Current
State
35%

3x30 participation rate (APS7)

30%
25%

32.0%

30.8%

29.8%

22.4%

31.8%

25.0%

23.3%

22.5%

20%
15%
10%
5%
0%
England*

Yorkshire*

South Yorkshire*

Sheffield

Region

Male

Female

*Significant difference between male and female participation
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Male & Female Participation – Trends
Sheffield 3x30 participation rate (APS7)

33%

28%

23%

18%

13%
2005/06 (APS1)

2007/08 (APS2)

2008/09 (APS3)

2009/10 (APS4)

2010/11 (APS5)

2011/12 (APS6)

2012/13 (APS7)

Year

Male

Female

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Participation

Source: Sport England Small
Area Estimates Tool (APS 3&4)

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Emerging Pattern
Participation

Deprivation

Obesity

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Who’s Participating

75%
Ben

Chloe

65%

Tim

Jamie

1x30 particpation rate

55%

45%

Helena

Leanne

Alison

Jackie
Phillip
Elaine

Kev

Roger & Joy

Ralph & Phyllis

Paula

35%

Brenda
25%

Norma
Terry

15%

5%

Frank
Elsie & Arnold

Age →
Lower Socio-economic groups

Source: Sport England Market Segment Tool

Higher Socio-economic groups

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Leanne
• 72% of this segment would like to do more sport
compared to 52% of all adults
• Swimming 27% & Keep Fit/Gym 14% most in
demand
• Motivations – Enjoyment 44% & Keep Fit 34%
• Barriers – Health 41%, Work Commitments 35%
& Other (left school, economic issues etc.) 25%
• ‘Experiential’ – Leanne is open to new ideas and
offers if they are presented in an original and
entertaining way

Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
Attitudes & Behaviour towards sport

Changes in behaviour
60%

50.09%
50%

Reasons for doing less sport
40%

40%
26.91%

30%

36.13%

30%

22.99%

22.53%

21.00%

20%

20%

10%

10%

0%

0%
Particpated more

Participated less

What would make you do more sport
39.78%

40%

35.90%

40%
29.62%

30%

20%
10%

7.53%

Participated the same

Motivations for doing sport
30%

12.81%

6.77%

7.43%

20%

12.07%
2.34%

0%

Source: Sport England Market Segment Tool

4.08%

1.79%

10%

16.37%

13.49%
5.77%

5.29%

5.16%

5.17%

3.58%

5.38%

0%

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More Related Content

This is Sheffield - March 2014

  • 1. This is Sheffield! District Profile – Sport, Health & Physical Activity Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 2. Sheffield • Sheffield’s People • Sheffield’s Health • Sheffield’s Sport & Physical Activity Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 3. Sheffield’s People Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 4. Sheffield’s People Predicted population as % of 2011 • Population of 551,800 (2011 census) • Projected rise particularly in 0-19 & 65+ • Slight rise in all age groups although 19-30 declining from 110% 2014 105% 100% 95% 2011 2012 2013 2014 2015 2016 2017 Year 0-19 19-30 30-50 50-65 65+ Total Source: Office of National Statistics, Sub National Population Projections: 2011-2017 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 5. Sheffield’s People • Greater ethnic diversity than regional average, but inline with national demographic – white 87.7% – Non-white 12.0% • Unemployment higher than nation and region Sheffield % of economically active unemployed Yorkshire & Humber England 10.3 9.8 8.1 • Deprivation – 7 out of 26 in Yorkshire & Humber – 56 out of 353 in England Source: Annual population survey 2012 & Department for Communities and Local Government Year: 2010 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 6. Deprivation Source: Public Health Profile 2013 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 7. Sheffield’s Health Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 8. Sheffield’s Health Life expectancy by gender Life Expectancy Geography Male Female Sheffield 78.7 82.4 Yorkshire and the Humber 78.3 82.2 England 79.2 83.0 Source: Public Health Outcomes Framework: Year: 2010-12 Measure: Life expectancy in years • Life expectancy for both males and females in Sheffield is significantly lower than the national average, however life expectancy for males is significantly better than the regional average • Life expectancy in Sheffield ranges by 10.7 years from most to least deprived areas for men and by 7.7 years for women Public Health England – Local Health Profile 2013 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 9. Sheffield’s Health: Causes of Death Physical Activity can lower risk Condition preventable through physical activity Current annual deaths Number preventable if 100% active Number Number Number preventable preventable preventable if 75% active if 50% active if 25% active Conronary Heart Disease 1,390 154 105 55 6 Breast Cancer (new cases) 324 66 45 24 2 Colorectal Cancer (new cases) 234 47 32 17 2 Total 2,126 381 258 136 14 Source: Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 10. Sheffield’s Health: Obesity Proportion of the Adult & Child population that are obese 30% 26.3% 25% 24.2% 23.7% 20.2% 20% 19.2% 19.0% 15% 10% 5% 0% Sheffield Adult Obesity Yorkshire and the Humber England Childhood Obesity Data from 2012 ‘Health Profiles’ Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 11. Childhood Obesity 40 % of population 35 30 25 20 15 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 Year Reception: Prevelance of overweight (including obese) Year 6: Prevelance of overweight (including obese) Significantly lower than National Average; Significantly higher than National Average; No significant difference Source: National Child Measurement Program Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 12. 25 % of population 20 15 10 5 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 Year Reception: Prevelance of obesity Year 6: Prevelance of obesity Significantly lower than National Average; Significantly higher than National Average; No significant difference Source: National Child Measurement Program Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 13. Excess weight in adults Geography Prevelance of overweight adults (%) England 63.8 Yorkshire & Humber 65.4 Sheffield 59.9 • Sheffield is significantly better than the Yorkshire & Humber average Source: Public Health Outcomes Framework Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 14. Adult Obesity Source: Sport England Public Files Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 15. Sheffield Health: Cost of Inactivity Geography Total Cost Cost per 100,000 population Sheffield £9.42m £1.74m Yorkshire and Humber £93.16m £1.76m England £944.29m £1.82m Total number of deaths 40-79 = 2,126 Total cases of diabetes 40-79 = 21,593 % of population active Preventable Deaths 40-79 % of population active Preventable cases 40-79 100 381 100 2,910 75 258 75 1,976 50 136 50 1,042 25 14 25 108 Source: Sport England Local Sports Profile Tool & Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 16. Sheffield’s Sport & Physical Activity Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 17. Physical Activity Levels National 56.0% 28.5% Yorkshire 55.3% 30.3% South Yorkshire 53.0% 32.1% Sheffield 54.6% 30.4% 0% 10% 20% 150+ mins Source: APS 7 30% 40% 90-149 mins 50% 60% 30-89 mins 70% 80% 90% 100% <30 mins Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 18. Participation 1x30 1x30 participation rate 45% 40% 35% 30% 2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7) Year England* Yorkshire* South Yorkshire* Sheffield* *Significant difference between APS 1 & APS 6/7 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 19. Core city comparison 42% Linear (Leeds) Linear (Liverpool) Linear (Nottingham) Linear (Birmingham) Linear (Manchester*) Linear (Sheffield*) Linear (Bristol) Linear (Newcastle) 1x30 participation rate 40% 38% 36% 34% 32% 30% 2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) *Significant difference between APS 1 & APS 6/7 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7) Year Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 20. Participation (N18) 3x30 29% 3x30 participation rate 26% 23% 20% 17% 2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7) Year England* Yorkshire* South Yorkshire* Sheffield* *Significant difference between APS 1 & APS 6/7 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 21. Core city comparison 31% Linear (Leeds*) Linear (Birmingham) Linear (Bristol) Linear (Liverpool) 33% Linear (Manchester) Linear (Newcastle*) Linear (Nottingham*) Linear (Sheffield*) 3x30 participation rate 29% 27% 25% 23% 21% 19% 17% 2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) Year 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7) *Significant difference between APS 1 & APS 6/7 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 22. Male & Female Participation – Current State 35% 3x30 participation rate (APS7) 30% 25% 32.0% 30.8% 29.8% 22.4% 31.8% 25.0% 23.3% 22.5% 20% 15% 10% 5% 0% England* Yorkshire* South Yorkshire* Sheffield Region Male Female *Significant difference between male and female participation Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 23. Male & Female Participation – Trends Sheffield 3x30 participation rate (APS7) 33% 28% 23% 18% 13% 2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7) Year Male Female Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 24. Participation Source: Sport England Small Area Estimates Tool (APS 3&4) Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 25. Emerging Pattern Participation Deprivation Obesity Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 26. Who’s Participating 75% Ben Chloe 65% Tim Jamie 1x30 particpation rate 55% 45% Helena Leanne Alison Jackie Phillip Elaine Kev Roger & Joy Ralph & Phyllis Paula 35% Brenda 25% Norma Terry 15% 5% Frank Elsie & Arnold Age → Lower Socio-economic groups Source: Sport England Market Segment Tool Higher Socio-economic groups Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 27. Leanne • 72% of this segment would like to do more sport compared to 52% of all adults • Swimming 27% & Keep Fit/Gym 14% most in demand • Motivations – Enjoyment 44% & Keep Fit 34% • Barriers – Health 41%, Work Commitments 35% & Other (left school, economic issues etc.) 25% • ‘Experiential’ – Leanne is open to new ideas and offers if they are presented in an original and entertaining way Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
  • 28. Attitudes & Behaviour towards sport Changes in behaviour 60% 50.09% 50% Reasons for doing less sport 40% 40% 26.91% 30% 36.13% 30% 22.99% 22.53% 21.00% 20% 20% 10% 10% 0% 0% Particpated more Participated less What would make you do more sport 39.78% 40% 35.90% 40% 29.62% 30% 20% 10% 7.53% Participated the same Motivations for doing sport 30% 12.81% 6.77% 7.43% 20% 12.07% 2.34% 0% Source: Sport England Market Segment Tool 4.08% 1.79% 10% 16.37% 13.49% 5.77% 5.29% 5.16% 5.17% 3.58% 5.38% 0% Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674