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Cupcake Digital’s Infusion of Common Core Standards Positions the 
Company for Continued Growth and Leadership  
 
January 21, 2013 
 
Maintaining continued growth and leadership in the evolving children’s 
application market requires maximizing the value of our products to serve 
parents and children.  In this paper, we discuss how infusing Common 
Core State Standards into our apps/games and conducting our business in 
a socially responsible manner contributes to building trust among our 
target purchasers and to our future success. 
 
 
Objective: 
 
To demonstrate how Cupcake Digital is maximizing its potential for 
leadership in the children’s app market by infusing its apps with educator‐
developed learning moments specifically aligned with Common Core State 
Standards (CCSS). 
 
 
Background: 
 
The Common Core State Standards will play a critical role in the education 
of America’s children going forward. 
  
The Common Core State Standards Initiative is a state‐led effort ‐‐ 
developed in collaboration with teachers, school administrators and 
experts – to provide a consistent framework that will help ensure children 
are college and career‐ready by the end of high school. The CCSS set the 
requirements for children K‐12 in all academic subjects and provide 

 
Cupcake Digital, Inc.
www.cupcakedigital.com

teachers and parents with a common understanding of what students are 
expected to learn.  

However, as the introduction of the Common Core State Standards is in its 
earliest stages, communication to parents about this new concept and what 
is means to their children’s education is not yet clear or sufficient. 
 
Common Core: A Social Responsibility  
 
Cupcake Digital is committed to being a thoughtful, socially responsible 
company that parents, caregivers and educators can trust. We believe that 
producing apps that not only entertain, but also help ready a child to meet 
nationally acknowledged academic requirements can only enhance our 
own potential for success. 
 
The apps and games we produce are based on well‐known, highly 
successful children’s entertainment media properties.  These delightful 
stories are adapted in the form of deluxe storybook experiences and 
interactive games. 
 
The infusion of learning moments ‐‐ aligned with Common Core State 
Standards – enables us to maximize the educational value of our apps and 
games.   
 
Cupcake Digital has taken a leadership role in the curriculum‐infused 
children’s app market by creating free, educator‐developed worksheets and 
activities that supplement learning moments in the story.  
 
While 47 states have committed to adopting the Common Core Curriculum 
by 2014, awareness of the initiative’s specifics and value is not yet 
widespread. 
 

 

Cupcake Digital has identified a clear opportunity to help inform parents 
about the Common Core State Standards – in layman’s terms – in the 
Common Core Corner at the end of each app.  It is intended to help parents 
understand how the app is preparing their children to meet the CCSS 
challenges at school and what their children are learning through the app’s 
activities and the process of reading the app itself.  
 
 
 

 
  
Infusion of Common Core State Standards: Serious Business 
 
 

 

“Digital media offers children unparalleled opportunities to learn, imagine, 
participate, practice, and create. But without a guidepost, we know 
parents, educators, and kids have difficulty finding engaging, enriching 
interactive experiences," said Susan Crown, founder and chairman of SCE. 
 
Cupcake Digital is one of the first companies in the children's digital space 
to blend entertainment with Common Core State Standards learning 
moments, and we do so responsibly.  
 
“The process of infusing our apps with CCSS was not one we approached 
lightly,” says Susan Miller, President and Co‐founder of Cupcake Digital.  
“To align our learning moments effectively with Common Core 
requirements, we looked to educational consultants  ‐‐‐ experts in the 
Common Core State Standards – to work with us,” she continues. 
 
An example of how CCSS‐aligned learning moments are infused into 
Cupcake’s apps is attached. (link to examples provided at the end of this 
position paper) The example shown addresses the infusion of English 
language arts and mathematics activities in Wubbzy’s Dinosaur Adventure.   
 
Cupcake is dedicated to the notion that there is room for fun in learning.  
While our apps are infused with the CCSS, we make the learning process 
entertaining and thoroughly enjoyable! 
 
Common Core: A Competitive Advantage 
 
Cupcake Digital is one of the first companies in the children's digital space 
to recognize the opportunity to serve parents and children better by 
maximizing the value of our products through the infusion of Common Core 
State Standards learning moments.  In so doing, we are also striving to help 
make CCSS easy to understand and easy to practice for parents and kids. 
 

 

“As the children’s digital market floods with new products at exponential 
rates, parents will need guidance in choosing the highest quality products 
for their kids,” says Brad Powers, Chairman and CEO of Cupcake Digital. 
 
“Our goal,” he adds, “is to be the number one choice among parents for 
apps that they can trust to entertain, inspire and help prepare young 
children for success in school and beyond.” 
 
The Common Core State Standards are here to stay; and   national 
awareness of them will increase over the next two years. Cupcake Digital’s 
authority on the subject of CCSS and accountability for responsible infusion 
of the standards into our apps will continue to provide us a strong 
competitive edge. 
 
Example: 
 
Three games in Wubbzy’s Dinosaur Adventure are specifically designed to 
help prepare children to meet the requirements set forth for Kindergarten 
by the CCSS.  The games illustrate how Cupcake Digital blends 
entertainment and learning in games that are fun and fanciful, while also 
instructive. 
 
 
Dino Alphabet Game 
 
Children are asked to drag the dinosaur over the trees to eat all the letters. 
As the letters are eaten, the letter name is spoken by the narrator so that 
children can make the association. 
 

 

The Dino Alphabet Game supports the English Language Arts CCSS for the 
foundation of reading, which require children to recognize and name all 
upper‐ and lowercase letters of the alphabet.  
 
 
Dino Numbers Game 
 
Children are asked to help the dinosaur to eat all the numbers from one to 
10.  The numbers are read aloud, so that children can learn to recognize 
them. 
 

 

The Dino Numbers Game supports math learning by motivating children to 
count a variety of quantities and numbers. CCSS requires children to be 
able to count to 100 by ones and by tens. 
 
 
Dino Word Game 
 
Children are asked to help the hungry dinosaur find some words to snack 
on. A word appears at the top of the screen and is read aloud.  Below the 
word is a list of three words.  The child must select the one that matches 
the word at the top of the screen. 
 

 

Dino Word Game supports the English Language Arts CCSS requirement for 
children by teaching them to recognize a list of basic sight words that make 
up the majority of text and are critical to reading.    
 
About Cupcake Digital Inc. 
Cupcake Digital, Inc. was established in June 2012 with the intent of 
transforming children’s entertainment properties into deluxe story 
experiences infused with educational moments. Its first venture into digital 
applications was based on the Emmy Award‐winning television series 
“Wow! Wow! Wubbzy!” The app immediately rose to # 1 and # 3 among 
children's book apps on Amazon and iTunes respectively. Since then, every 
subsequent children’s story app created by Cupcake Digital has achieved a 

 

top 10 rating on Amazon. Headquartered in NYC, Cupcake Digital was 
founded by proven professionals in the fields of technology, family 
entertainment, publishing and brand marketing. In October of 2012, 
Cupcake Digital received its first round of private funding and has since 
gone on to partner with additional major children's entertainment 
properties. For more information about Cupcake Digital Inc., please contact 
Carmen Hernandez at pr@cupcakedigital.com or visit 
www.cupcakedigital.com. 
 
 

 

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