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Thought Leadership - its role in building competitive advantage

S
shelleydunstone

The document discusses how developing thought leadership can help build competitive advantage for a firm. It defines thought leadership as developing a unique perspective or insights in one's area of expertise and effectively sharing those ideas with others. Thought leadership can become a strategic asset for professional services firms by demonstrating their expertise in a way that influences an industry. The key is to provide value through original ideas rather than just advertising one's own expertise.

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Thought Leadership builds competitive advantage Tuesday, 27 November 2012
Competitive Strategy How and where to compete? Tuesday, 27 November 2012
The Elements of Competitive Strategy Tuesday, 27 November 2012
The Elements of Competitive Strategy Target Market Tuesday, 27 November 2012
The Elements of Competitive Strategy Differentiation Target Market Tuesday, 27 November 2012
The Elements of Competitive Strategy Differentiation Strategic Assets Target Market Tuesday, 27 November 2012
Work in your sweet spot Market on expertise, not price Tuesday, 27 November 2012
The Masterchef Challenge Tuesday, 27 November 2012
The Masterchef Challenge Utilize your unique ingredients Tuesday, 27 November 2012
Strategic Assets Tuesday, 27 November 2012
Strategic Assets Unique to your 鍖rm Tuesday, 27 November 2012
Strategic Assets Unique to your 鍖rm Path-dependent Tuesday, 27 November 2012
Strategic Assets Unique to your 鍖rm Path-dependent Usually intangible Tuesday, 27 November 2012
Strategic Assets Unique to your 鍖rm Path-dependent Usually intangible Superior to those of competitors Tuesday, 27 November 2012
Strategic Assets Unique to your 鍖rm Path-dependent Usually intangible Superior to those of competitors Dif鍖cult for competitors to copy or acquire Tuesday, 27 November 2012
Strategic Assets Unique to your 鍖rm Path-dependent Usually intangible Superior to those of competitors Dif鍖cult for competitors to copy or acquire Contribute to something that clients want Tuesday, 27 November 2012
1.Firm-speci鍖c assets Tuesday, 27 November 2012
1.Firm-speci鍖c assets Competencies, 鍖rm-wide skills Tuesday, 27 November 2012
1.Firm-speci鍖c assets Competencies, 鍖rm-wide skills Organizational culture Tuesday, 27 November 2012
1.Firm-speci鍖c assets Competencies, 鍖rm-wide skills Organizational culture IP, e.g. patents, licences Tuesday, 27 November 2012
1.Firm-speci鍖c assets Competencies, 鍖rm-wide skills Organizational culture IP, e.g. patents, licences Systems Tuesday, 27 November 2012
1.Firm-speci鍖c assets Competencies, 鍖rm-wide skills Organizational culture IP, e.g. patents, licences Systems Lines of capital Tuesday, 27 November 2012
2.M温姻一艶岳-恢温壊艶糸 assets Tuesday, 27 November 2012
2.M温姻一艶岳-恢温壊艶糸 assets Reputation Tuesday, 27 November 2012
2.M温姻一艶岳-恢温壊艶糸 assets Reputation Brand awareness Tuesday, 27 November 2012
2.M温姻一艶岳-恢温壊艶糸 assets Reputation Brand awareness Brand image Tuesday, 27 November 2012
2.M温姻一艶岳-恢温壊艶糸 assets Reputation Brand awareness Brand image Relationships with customers, suppliers, distributors, referrers Tuesday, 27 November 2012
Whats special and and how can you enhance it? different about you? Tuesday, 27 November 2012
Heres my proposition: Your thought leadership capability can become a strategic asset Tuesday, 27 November 2012
Thought Leadership defined: Tuesday, 27 November 2012
Thought Leadership defined: The term was 鍖rst coined in 1994, by Joel Kurtzman, editor-in- chief of the magazine Strategy+Business Tuesday, 27 November 2012
Thought Leadership defined: The term was 鍖rst coined in 1994, by Joel Kurtzman, editor-in- chief of the magazine Strategy+Business Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understands the business they are in, the needs of their customers, and the broader marketplace in which they operate Tuesday, 27 November 2012
Thought Leadership defined: The term was 鍖rst coined in 1994, by Joel Kurtzman, editor-in- chief of the magazine Strategy+Business Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understands the business they are in, the needs of their customers, and the broader marketplace in which they operate Thought leaders have a distinctively original idea, a unique point of view or an insight Tuesday, 27 November 2012
In professional services Tuesday, 27 November 2012
In professional services A thought leader is a subject-matter expert who has unique insights or perspectives to share in his or her area of expertise. Tuesday, 27 November 2012
In professional services A thought leader is a subject-matter expert who has unique insights or perspectives to share in his or her area of expertise. Their ideas are packaged in an accessible and attractive format, and may change the way people think, and sometimes even the future direction of an industry or community. Tuesday, 27 November 2012
Thought leadership is not... Tuesday, 27 November 2012
Thought leadership is not... Pure information Tuesday, 27 November 2012
Thought leadership is not... Pure information Pure opinion Tuesday, 27 November 2012
Thought leadership is not... Pure information Pure opinion Pure criticism Tuesday, 27 November 2012
Thought leadership is not... Pure information Pure opinion Pure criticism Just getting quoted Tuesday, 27 November 2012
Thought leadership is not... Pure information Pure opinion Pure criticism Just getting quoted Just thinking Tuesday, 27 November 2012
Text Thought leadership A sophisticated blend Tuesday, 27 November 2012
4 types of promotion (thought leadership could be a 5th) Advertising Public Relations Word of mouth Personal selling Tuesday, 27 November 2012
An important distinction Tuesday, 27 November 2012
An important distinction Tuesday, 27 November 2012
An important distinction Advertising asserts your expertise Tuesday, 27 November 2012
An important distinction Advertising asserts your expertise Thought leadership demonstrates your expertise Tuesday, 27 November 2012
An important distinction Advertising asserts your expertise Thought leadership demonstrates your expertise If it looks, feels or smells like advertising, its not thought leadership! Tuesday, 27 November 2012
The window of Get on the clients short list opportunity Tuesday, 27 November 2012
4 steps to thought leadership Tuesday, 27 November 2012
4 steps to thought leadership Have a strategy Tuesday, 27 November 2012
4 steps to thought leadership Have a strategy Find something interesting to say Tuesday, 27 November 2012
4 steps to thought leadership Have a strategy Find something interesting to say Say it in an interesting way Tuesday, 27 November 2012
4 steps to thought leadership Have a strategy Find something interesting to say Say it in an interesting way Leverage your work Tuesday, 27 November 2012
1. Have a strategy Tuesday, 27 November 2012
2. Find something interesting to say Tuesday, 27 November 2012
3. Say it in an interesting way Tuesday, 27 November 2012
4. Leverage your efforts Get a bigger audience Tuesday, 27 November 2012
Leverage your content Tuesday, 27 November 2012
Leverage your content Break it into bits Tuesday, 27 November 2012
Leverage your content Break it into bits Expand it Tuesday, 27 November 2012
Leverage your content Break it into bits Expand it Deliver it in different ways Tuesday, 27 November 2012
Leverage your content Break it into bits Expand it Deliver it in different ways Use different media Tuesday, 27 November 2012
Leverage your time Internet provides potentially huge audience Publish via Blog, Twitter, LinkedIn, relevant web sites Tuesday, 27 November 2012
Your Thought Leadership Plan Leverage your efforts Get your work in front of more people Say it in an interesting way Expand with models, metaphors and content Find something interesting to say Create your content Have a strategy How do you want to be positioned? Tuesday, 27 November 2012
How does thought leadership build competitive advantage? Tuesday, 27 November 2012
Thought Leadership Positions you as the expert Tuesday, 27 November 2012
Thought leadership builds reputation and relationships (and these are strategic assets) Tuesday, 27 November 2012
Attract clients instead of chasing them Tuesday, 27 November 2012

More Related Content

Thought Leadership - its role in building competitive advantage

  • 1. Thought Leadership builds competitive advantage Tuesday, 27 November 2012
  • 2. Competitive Strategy How and where to compete? Tuesday, 27 November 2012
  • 3. The Elements of Competitive Strategy Tuesday, 27 November 2012
  • 4. The Elements of Competitive Strategy Target Market Tuesday, 27 November 2012
  • 5. The Elements of Competitive Strategy Differentiation Target Market Tuesday, 27 November 2012
  • 6. The Elements of Competitive Strategy Differentiation Strategic Assets Target Market Tuesday, 27 November 2012
  • 7. Work in your sweet spot Market on expertise, not price Tuesday, 27 November 2012
  • 8. The Masterchef Challenge Tuesday, 27 November 2012
  • 9. The Masterchef Challenge Utilize your unique ingredients Tuesday, 27 November 2012
  • 11. Strategic Assets Unique to your 鍖rm Tuesday, 27 November 2012
  • 12. Strategic Assets Unique to your 鍖rm Path-dependent Tuesday, 27 November 2012
  • 13. Strategic Assets Unique to your 鍖rm Path-dependent Usually intangible Tuesday, 27 November 2012
  • 14. Strategic Assets Unique to your 鍖rm Path-dependent Usually intangible Superior to those of competitors Tuesday, 27 November 2012
  • 15. Strategic Assets Unique to your 鍖rm Path-dependent Usually intangible Superior to those of competitors Dif鍖cult for competitors to copy or acquire Tuesday, 27 November 2012
  • 16. Strategic Assets Unique to your 鍖rm Path-dependent Usually intangible Superior to those of competitors Dif鍖cult for competitors to copy or acquire Contribute to something that clients want Tuesday, 27 November 2012
  • 18. 1.Firm-speci鍖c assets Competencies, 鍖rm-wide skills Tuesday, 27 November 2012
  • 19. 1.Firm-speci鍖c assets Competencies, 鍖rm-wide skills Organizational culture Tuesday, 27 November 2012
  • 20. 1.Firm-speci鍖c assets Competencies, 鍖rm-wide skills Organizational culture IP, e.g. patents, licences Tuesday, 27 November 2012
  • 21. 1.Firm-speci鍖c assets Competencies, 鍖rm-wide skills Organizational culture IP, e.g. patents, licences Systems Tuesday, 27 November 2012
  • 22. 1.Firm-speci鍖c assets Competencies, 鍖rm-wide skills Organizational culture IP, e.g. patents, licences Systems Lines of capital Tuesday, 27 November 2012
  • 23. 2.M温姻一艶岳-恢温壊艶糸 assets Tuesday, 27 November 2012
  • 24. 2.M温姻一艶岳-恢温壊艶糸 assets Reputation Tuesday, 27 November 2012
  • 25. 2.M温姻一艶岳-恢温壊艶糸 assets Reputation Brand awareness Tuesday, 27 November 2012
  • 26. 2.M温姻一艶岳-恢温壊艶糸 assets Reputation Brand awareness Brand image Tuesday, 27 November 2012
  • 27. 2.M温姻一艶岳-恢温壊艶糸 assets Reputation Brand awareness Brand image Relationships with customers, suppliers, distributors, referrers Tuesday, 27 November 2012
  • 28. Whats special and and how can you enhance it? different about you? Tuesday, 27 November 2012
  • 29. Heres my proposition: Your thought leadership capability can become a strategic asset Tuesday, 27 November 2012
  • 31. Thought Leadership defined: The term was 鍖rst coined in 1994, by Joel Kurtzman, editor-in- chief of the magazine Strategy+Business Tuesday, 27 November 2012
  • 32. Thought Leadership defined: The term was 鍖rst coined in 1994, by Joel Kurtzman, editor-in- chief of the magazine Strategy+Business Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understands the business they are in, the needs of their customers, and the broader marketplace in which they operate Tuesday, 27 November 2012
  • 33. Thought Leadership defined: The term was 鍖rst coined in 1994, by Joel Kurtzman, editor-in- chief of the magazine Strategy+Business Thought leaders are individuals or organisations that are recognised by peers, customers and industry experts as someone who deeply understands the business they are in, the needs of their customers, and the broader marketplace in which they operate Thought leaders have a distinctively original idea, a unique point of view or an insight Tuesday, 27 November 2012
  • 35. In professional services A thought leader is a subject-matter expert who has unique insights or perspectives to share in his or her area of expertise. Tuesday, 27 November 2012
  • 36. In professional services A thought leader is a subject-matter expert who has unique insights or perspectives to share in his or her area of expertise. Their ideas are packaged in an accessible and attractive format, and may change the way people think, and sometimes even the future direction of an industry or community. Tuesday, 27 November 2012
  • 37. Thought leadership is not... Tuesday, 27 November 2012
  • 38. Thought leadership is not... Pure information Tuesday, 27 November 2012
  • 39. Thought leadership is not... Pure information Pure opinion Tuesday, 27 November 2012
  • 40. Thought leadership is not... Pure information Pure opinion Pure criticism Tuesday, 27 November 2012
  • 41. Thought leadership is not... Pure information Pure opinion Pure criticism Just getting quoted Tuesday, 27 November 2012
  • 42. Thought leadership is not... Pure information Pure opinion Pure criticism Just getting quoted Just thinking Tuesday, 27 November 2012
  • 43. Text Thought leadership A sophisticated blend Tuesday, 27 November 2012
  • 44. 4 types of promotion (thought leadership could be a 5th) Advertising Public Relations Word of mouth Personal selling Tuesday, 27 November 2012
  • 45. An important distinction Tuesday, 27 November 2012
  • 46. An important distinction Tuesday, 27 November 2012
  • 47. An important distinction Advertising asserts your expertise Tuesday, 27 November 2012
  • 48. An important distinction Advertising asserts your expertise Thought leadership demonstrates your expertise Tuesday, 27 November 2012
  • 49. An important distinction Advertising asserts your expertise Thought leadership demonstrates your expertise If it looks, feels or smells like advertising, its not thought leadership! Tuesday, 27 November 2012
  • 50. The window of Get on the clients short list opportunity Tuesday, 27 November 2012
  • 51. 4 steps to thought leadership Tuesday, 27 November 2012
  • 52. 4 steps to thought leadership Have a strategy Tuesday, 27 November 2012
  • 53. 4 steps to thought leadership Have a strategy Find something interesting to say Tuesday, 27 November 2012
  • 54. 4 steps to thought leadership Have a strategy Find something interesting to say Say it in an interesting way Tuesday, 27 November 2012
  • 55. 4 steps to thought leadership Have a strategy Find something interesting to say Say it in an interesting way Leverage your work Tuesday, 27 November 2012
  • 56. 1. Have a strategy Tuesday, 27 November 2012
  • 57. 2. Find something interesting to say Tuesday, 27 November 2012
  • 58. 3. Say it in an interesting way Tuesday, 27 November 2012
  • 59. 4. Leverage your efforts Get a bigger audience Tuesday, 27 November 2012
  • 60. Leverage your content Tuesday, 27 November 2012
  • 61. Leverage your content Break it into bits Tuesday, 27 November 2012
  • 62. Leverage your content Break it into bits Expand it Tuesday, 27 November 2012
  • 63. Leverage your content Break it into bits Expand it Deliver it in different ways Tuesday, 27 November 2012
  • 64. Leverage your content Break it into bits Expand it Deliver it in different ways Use different media Tuesday, 27 November 2012
  • 65. Leverage your time Internet provides potentially huge audience Publish via Blog, Twitter, LinkedIn, relevant web sites Tuesday, 27 November 2012
  • 66. Your Thought Leadership Plan Leverage your efforts Get your work in front of more people Say it in an interesting way Expand with models, metaphors and content Find something interesting to say Create your content Have a strategy How do you want to be positioned? Tuesday, 27 November 2012
  • 67. How does thought leadership build competitive advantage? Tuesday, 27 November 2012
  • 68. Thought Leadership Positions you as the expert Tuesday, 27 November 2012
  • 69. Thought leadership builds reputation and relationships (and these are strategic assets) Tuesday, 27 November 2012
  • 70. Attract clients instead of chasing them Tuesday, 27 November 2012