Three Digital Trends for the New Decade: (Indonesia)
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Three Digital Trends for the New Decade: Building marketing strategies that are real-time, highly visible and data-driven Curated by Steve Rubel, SVP, Director of Insights, Edelman Digital, March 2010
Three Digital Trends for the New Decade: (Indonesia)
- 1. Three Digital Trends for the New Decade: Building marketing strategies that are real-time, highly visible and data-driven Curated by Steve Rubel, SVP, Director of Insights March 2010
- 2. Technologies Get All the Attention, Yet Theyre Fleeting 2
- 3. Trends, However, Develop More Slowly and Are Often Timeless 3
- 4. Focus on the Trends, But Leverage the Technologies 4
- 5. MARKETING IN THE AGE OF STREAMS: THE REAL-TIME ENGAGEMENT IMPERATIVE SOCIAL MEDIA PRESENTATION
- 6. THE CHALLENGE: THE FIREHOSE
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- 12. PEOPLE NEED TO HEAR THINGS MANY TIMES FOR IT TO SINK IN 12
- 13. SOCIAL MEDIA PATTERNS IN INDONESIA 13
- 14. EXPERTS AND EMPLOYEES SHAPE OUR DECISIONS 14
- 15. EMPLOYEE ENGAGEMENT IS A KEY TO SOCIAL SUCCESS 15
- 16. I: ESTABLISH DIGITAL EMBASSIES AND EQUIP EMPLOYEES TO BECOME AMBASSADORS 16
- 18. II: EMBRACE MULTIPLICITY AND DIVERSITY
- 19. EMBRACE MULTIPLICITY AND DIVERSITY 19
- 20. III: USE THE FORCE, DONT FIGHT IT
- 21. USE THE FORCE, DONT FIGHT IT 21
- 22. THE GOOGLIZATION OF MEDIA: BUILDING A DIGITALLY VISIBLE BUSINESS 22
- 23. IN 2009, MORE DATA WILL BE GENERATED BY INDIVIDUALS THAN IN THE ENTIRE HISTORY OF MANKIND THROUGH 2008. - ANDREAS WEIGEND, FORMER CHIEF SCIENTIST, AMAZON.COM 23
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- 27. Search engines have a global active reach of 86 percent of THE SEARCH ENGINE LANDSCAPE: all users (Nielsen) BY THE NUMBERS Therefore, search engines are every business home page News and streams drive searches, searches drive news and streams Business card as search result by Jeff McNeil 27
- 28. I - PAID SEARCH 28
- 29. II OWNED SEARCH 29
- 30. III EARNED SEARCH 30
- 31. IV SOCIAL SEARCH 31
- 32. QUALITY CONTENT DRIVES DIGITAL VISIBILITY 32
- 33. SOCIAL CONNECTIONS DRIVES DIGITAL VISIBILITY 33
- 34. THE DATA DECADE: SOCIAL MEDIA DIY INSIGHTS AND SITUATIONAL AWARENESS PRESENTATION
- 36. THE GREAT INFLECTION IS THE MASS DIFFUSION OF LOW- COST, HIGH-POWERED INNOVATION TECHNOLOGIES FROM HAND-HELD COMPUTERS TO WEB SITES THAT OFFER ANY IMAGINABLE SERVICE PLUS CHEAP SOCIAL MEDIA CONNECTIVITY. THEY ARE TRANSFORMING HOW PRESENTATION BUSINESS IS DONE. - NYT COLUMNIST, THOMAS FRIEDMAN ON THE DO-IT- YOURSELF ECONOMY
- 37. I: TAP INTO FREE TOOLS AND BECOME DATA JUNKIES 37
- 38. II: LOOK FOR UN-MET NEEDS AND USE THE DATA TO PLAN PRODUCTS AND CAMPAIGNS 38
- 39. II: MAP NETWORKS TO UNDERSTAND HOW TO USE THEM EFFICIENTLY AND EFFECTIVELY 39
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- 41. Three Digital Trends for the New Decade: Building marketing strategies that are real-time, highly visible and data-driven Curated by Steve Rubel, SVP, Director of Insights March 2010