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Information architecture is notoriously hard to get right. There are a bunch of reasons for this, but three really stand out: Friction ¡ª there are many ways to create an information architecture, for example, by subject, user type or business priority. Time ¡ª often there's no one person within the business who has full oversight of the overall content detail and purpose, so frequent consultation is required. Evidence ¡ª stakeholders know that IA is important, but they often don¡¯t know why or what's best practice. A combination of these three things makes building a great IA complex and time-consuming with high stakes. Elle Geraghty will help you develop a strategy to tackle these challenges through the lens of categorisation theory. Elle is a consultant content strategist from Sydney, Australia who specialises in large website redesign. Over the past 15 years, she's worked with Qantas, Atlassian, the Australian Museum, Virgin Mobile Australia and the Australian government. Elle also teaches and coaches content strategy and information architecture.... and through all this work she's developed a great IA categorisation system which she'll share with you in this talk.Read less