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YOUR CONTENT,
 ONLY BETTER
ANDREW BREDENKAMP
FOUNDER & PRESIDENT, ACROLINX
      @ABREDENKAMP
THE LOCALIZATION
BUSINESS IS CHANGING
         FAST
Three trends localization cannot ignore
THREE TRENDS
TRANSLATION AUTOMATION
TRANSLATION AUTOMATION
GLOBAL SEARCH STRATEGY
TRANSLATION AUTOMATION
GLOBAL SEARCH STRATEGY
USER-GENERATED CONTENT
1985: PRE-INDUSTRIAL


     NO TRADOS
  DISCRETIONARY
 STAFF TRANSLATORS
1995: ENTERPRISE


 THE RISE OF THE MLV
    TM REVOLUTION
TRANSLATION OUTSOURCED
2005: STRATEGIC/INDUSTRIAL


      GLOBALIZATION
      ENTERPRISE TM
        WORKFLOW
2015: POST-INDUSTRIAL

MORE RADICAL OUTSOURCING
  CONTINUOUS TRANSLATION
ON-DEMAND (THROUGH SEARCH)
   SOCIAL / COMMUNITY
TRANSLATION AUTOMATION
GLOBAL SEARCH STRATEGY
USER-GENERATED CONTENT
TRANSLATION AUTOMATION
TRANSLATION MEMORY
        IS DEAD,
LONG LIVE ALIGNED DATA!
TRANSLATORS BECOMING
PRE- AND POST-EDITORS
GLOBAL SEARCH STRATEGY
SEO IS DEAD,
LONG LIVE SEARCH
   STRATEGY!
STRATEGY NOT SEO:
A MANAGED, COORDINATED
   (GLOBAL) PROCESS
GLOBAL STRATEGY IN ACTION




GOVERNANCE               OPTIMIZATION




             ANALYTICS
                                        23
USER-GENERATED CONTENT
ENTERPRISE CONTENT
      IS DEAD,
LONG LIVE COMMUNITY
     CONTENT!
USER-GENERATED CONTENT?
FORUMS, FACEBOOK, BLOGS
CONTENT CURATION
GLOBAL SEARCH
PERFORMANCE CRITICAL
 TO COMPANY SUCCESS
WHAT IS ACROLINX DOING
      ABOUT IT?
SAAS OFFERINGS TO
SUPPORT POST-INDUSTRIAL
    CONTENT WORLD
PRE- AND POST-EDITING
      SUPPORT
SEARCH-READY WRITING
   GLOBAL KEYWORD
     MANAGEMENT
CONTENT QUALITY FOR
USER-GENERATED CONTENT
   (ACCEPT PROJECT)
ACCEPT PROJECT
         SYMANTEC
TRANSLATORS WITHOUT BORDERS
         ACROLINX
      UNIVERSITIES OF
   EDINBURGH & GENEVA
ACCEPT PROJECT

NEW PRE- & POST-EDITING
      TECHNIQUES
  HIGHLY ADAPTIVE MT
COLLABORATIVE CONTENT
WHAT DOES CONTENT
 QUALITY MEAN?




                    26
PEOPLE-READY




               27
PEOPLE-READY
GLOBAL-READY




               29
PEOPLE-READY
GLOBAL-READY
SEARCH-READY



               28
THE KEY TO GOOD COFFEE:
      GOOD BEANS!




                          6
TAKE-AWAY:
The world is changing, but
people who get global will
 be in more demand than
           ever...
THANK YOU!
   ANDREW BREDENKAMP
  ANDREWB@ACROLINX.COM
      @ABREDENKAMP
BLOGS.ACROLINX.COM/ANDREW
    WWW.ACROLINX.COM

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Three trends localization cannot ignore