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Speak Your Story.
Your Story Matters 
Because YOU Matter
And Your Story Matters 
W H Y 
 because for centuries, 
millennia, we used story
to communicate, 
to teach, 
to learn 
 our culture, 
our laws, 
our rules for survival
Absolutely 
vital lessons 
 learned via story
W H Y 
As a species, then, we have 
become, out of necessity, 
WIRED 
for story
WIRED 
Listeners enter the 
Storytelling Trance 
Heart rates slow 
Resistance is lowered 
They enter into the Story 
They look for the learning
W H Y 
H 
Story creates an 
emotional connection
W H Y 
To audiences drowning in information, stories 
are a lifeline, a funnel, that provides focus 
and meaning
Your Story Matters.
Dont Waste It. 
Make best use of your story with, 
at least, these three of the vital 
elements of story.
1. vivid  
Listeners in the 
storytelling trance report 
feeling that they were in 
the story, living it. 
That happened because the 
storyteller described it for 
them . 
 but only enough to support the point of the story. They 
created the rest for themselves which means they took 
ownership of the story. 
Use vivid description
2. structure 
Logical structure = easily followed
structure 
Tension 
Time 
Resolution 
Classic, well-known, powerful 
 The Story Arc
3. Hero
Hero 
 an individual, a face
because we suffer from 
compassion overload 
Source: https://www.facebook.com/DJWILLIENYC
The Mercy Corps, fundraising for humanitarian aid, sent two emails 
Email One: Listing famine, 
crop failure and drought
Email Two: Describing a child in 
Africa who lost her home and 
village to soldiers.
Email 1 => one donation for 
every 3000 emails 
Email 2 => one donation 
for every 142 emails
Numbers numb, jargon jar, and 
nobody ever marched on 
Washington because of a pie 
chart. 
If you want to connect with 
your audience, tell them a 
story. ~Andy Goodman
Those 3 elements  
vivid  
structure  
hero
Your Story Matters. 
Dont Waste It. 
Need more help with your story? 
Go to: http://bit.ly/VEuARk for details of 
workshops, online courses, free tips and V.I.P. 
Coaching
Your Story Matters. 
Dont Waste It.

More Related Content

Three vital elements of story for speakers. Your Story Matters. Don't Waste it

  • 2. Your Story Matters Because YOU Matter
  • 3. And Your Story Matters W H Y because for centuries, millennia, we used story
  • 4. to communicate, to teach, to learn our culture, our laws, our rules for survival
  • 5. Absolutely vital lessons learned via story
  • 6. W H Y As a species, then, we have become, out of necessity, WIRED for story
  • 7. WIRED Listeners enter the Storytelling Trance Heart rates slow Resistance is lowered They enter into the Story They look for the learning
  • 8. W H Y H Story creates an emotional connection
  • 9. W H Y To audiences drowning in information, stories are a lifeline, a funnel, that provides focus and meaning
  • 11. Dont Waste It. Make best use of your story with, at least, these three of the vital elements of story.
  • 12. 1. vivid Listeners in the storytelling trance report feeling that they were in the story, living it. That happened because the storyteller described it for them . but only enough to support the point of the story. They created the rest for themselves which means they took ownership of the story. Use vivid description
  • 13. 2. structure Logical structure = easily followed
  • 14. structure Tension Time Resolution Classic, well-known, powerful The Story Arc
  • 16. Hero an individual, a face
  • 17. because we suffer from compassion overload Source: https://www.facebook.com/DJWILLIENYC
  • 18. The Mercy Corps, fundraising for humanitarian aid, sent two emails Email One: Listing famine, crop failure and drought
  • 19. Email Two: Describing a child in Africa who lost her home and village to soldiers.
  • 20. Email 1 => one donation for every 3000 emails Email 2 => one donation for every 142 emails
  • 21. Numbers numb, jargon jar, and nobody ever marched on Washington because of a pie chart. If you want to connect with your audience, tell them a story. ~Andy Goodman
  • 22. Those 3 elements vivid structure hero
  • 23. Your Story Matters. Dont Waste It. Need more help with your story? Go to: http://bit.ly/VEuARk for details of workshops, online courses, free tips and V.I.P. Coaching
  • 24. Your Story Matters. Dont Waste It.